Antonella Cocco

Experience

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  Amway

  Aug 2015 - Aug 2016

  Sales Trainee

  Preparation of budgets for events; Hiring national and international suppliers and speakers; P&L assembly; Promotion of events through web pages; Development of activities in Argentina, Chile and Uruguay

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  Blue Star Group (Todomoda, Isadora)

  Aug 2016 - Mar 2017

  Accessories Product assistant

  Price negotiationPreparation of purchase ordersProduction monitoringResponsible for production and shipping samplesSupervise quality of samples and production.

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  Falabella Argentina

  Mar 2017 - Sept 2017

  Jr. Product Analyst

  Market analysis, competition and trends.Collaboration in product development.Participation in Pricing.Monitoring of sales objectives of the different channels.Monitoring of the marketing & communication plan.

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  Dafiti

  Mar 2018 - Feb 2020

  Negotiate with top brands as Puma, Adidas, Converse, among others, strengtheningbusiness relationships, improving profitability, payment terms, and detecting newopportunities in the marketDevelop own sports brands and Action Sport brands. Trend analysis, collectiondevelopment, approval of samples and production for launch.Analyze national and international competitors.Create strategies for Hot Sale, Cyber Monday and Black FridayKPIs management (coverage, aging, RoS, Best sellers, among others) Show less Negotiate with top brands as Puma, Adidas, Converse, among others, strengtheningbusiness relationships, improving profitability, payment terms, and detecting newopportunities in the marketDevelop own sports brands and Action Sport brands. Trend analysis, collectiondevelopment, approval of samples and production for launch.Analyze national and international competitors.Create strategies for Hot Sale, Cyber Monday and Black FridayKPIs management (coverage, aging, RoS, Best sellers, among others) Show less

  • Sr. Retail Buyer - Shoes & Apparel

    Jul 2019 - Feb 2020

  • Ssr Retail Buyer

    Aug 2018 - Jul 2019

  • Jr. Retail Buyer

    Mar 2018 - Aug 2018
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  PUMA Group

  Feb 2020 - Jun 2024

  Align business plan with the account partner for sell-in and sell-out targets. KAM of the Pure Players: Mercado Libre and Dafiti. Define the assortment of products for the digital channel.Responsible for developing strategies for brand growth across digital channels. Lead communication strategies on social media and e-commerce with marketing and commercial teams.Generate and analyze sales and marketing performance KPIs (power bi + Data studio).Monitor Brand Representation on e-commerce platforms and social media.Lead the team of 3 persons and develop team members abilities.Plan and coordinate influencer strategies.Negotiate brand visibility and investment plans.Execute digital advertising in Meta, Google and Mercado Libre ads. Show less Develop content of campaigns (key visuals, banners, landings, mailings, etc.)Build and execute a coordinated calendar of campaigns, events, offers and messages, collaborating closely with Marketing, Retail and Wholesale.Contribute with specific and relevant information to the different areas of the company according to sales behavior for decision-making.Present performance analysis of launch campaigns.Lead the Official PUMA Store in Mercado Libre.Coordinate the different support areas of B2B clients.Automatization and integration of information systems.Execute marketing actions for launches: events, seeding, PR, unboxings, social media communication. Show less

  • Digital Sales Teamhead

    Apr 2022 - Jun 2024

  • Digital Coordinator

    Feb 2020 - Apr 2022
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  Mama Foods

  May 2024 - now

  Category Manager