Sahila S.

Experience

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  Mentors'

  Jun 2014 - Dec 2016

  English Instructor

  My responsibilities as an English Instructor at Mentors' include aiding aspiring candidates for admission in the country's best business school- IBA as well as private universities in classes of 25-35 students. I thoroughly enjoy this experience because it gives me the opportunity to aid and inspire future IBA graduates to realize their dreams of going to IBA.

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  Asiatic Events Marketing Ltd.

  Sept 2015 - Oct 2015

  Facilitator. Dove Day 2015

  Dove Day is a campaign by Unilever aiming to reduce body shaming and to empower young women by making them comfortable and proud in their own skin. The idea behind Dove Day is to enable women and young girls to fight against the conventional standards of beauty society puts on them.I was part of the execution team for this campaign which entailed going to different schools in Dhaka and approaching the authority to take permissions for conducting a session with the female students. The job also entailed overseeing the arrangements for the session and facilitating the presenters from Unilever on the campaign day. Show less

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  7TEEN

  Jan 2016 - Feb 2016

  Account Manager

  Responsibilities included generating ideas for social media content of different companies, managing communication with clients and collaborating with designers in creating content for social media.

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  Reckitt Benckiser Bangladesh

  Feb 2017 - Apr 2017

  Brand Management Intern

  -Assisted the Brand Manager of Dettol in day to day brand management activities-Received an understanding of various marketing activities (ATL, BTL, PR, Digital) undertaken by an FMCG brand-Led a clean up drive across 64 locations as part of the Dettol Channel I Porichchonno Bangladesh Campaign-Driven Dettol School Hand wash activation-Developed and implemented digital marketing strategies for Dettol BD

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  RB

  Sept 2017 - Jun 2020

  -Managing 3 brands of the company's Health portfolio (Durex, Gaviscon, Veet)-Optimizing medical marketing plot by planning white space roll out, monitoring area wise performance and increasing marketing efforts in high potential territories,evaluating and planning Dr Category wise call frequency-Working closely with medical marketing team (60+) to ensure doctor call, RTD, product demo, chemist meets are conducted.-Driving consumption and penetration through consumer promotion, e-com plot, and digital conversion campaign-Driving equity by strategizing and developing campaigns and brand communications for digital, e- commerce, and trade channels -Overseeing regulatory activities for Healthcare products -Evaluating and approving TV media plans, monitor performance, managing media budget -Managing marketing budget and collaborating with sales, supply and regulatory to ensure product availability -Driving visibility by planning and designing POSMs Show less

  • Assistant Brand Manager

    Sept 2018 - Jun 2020

  • Management Trainee

    Sept 2017 - Sept 2018
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  Banglalink

  Jun 2020 - May 2023

  Brand Marketing Senior Executive

  • Leading digital engagement for Banglalink (7th most followed business page of Bangladesh on Facebook)• Driving communication campaigns for B2B segment• Driving digitalization of businesses by designing communication for Banglalink ICT and SME Services• Strengthening Banglalink’s corporate identity by strategizing and driving the Corporate Communications Sustainability portfolio• Driving employer branding campaigns for HR • Managing internal cross-functional stakeholders and external agencies• Driving 4G thematic and engagement campaigns for increasing 4G ToMA and driving consumer perception as the best 4G provider• Strategizing and driving engagement campaigns targeting new and rising target groups towards driving data usage (such as mobile gaming, and esports) Show less

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  Marico Bangladesh Ltd.

  May 2023 - Apr 2024

  Senior Brand Manager

  - Managed 3 brands in the haircare line - Livon, Nihar Lovely, and Nihar Shanti Amla- Developed and executed NPD strategies by driving research, consumer insights, market analysis, and trend forecasting. Collaborated cross-functionally with sales, supply chain, regulatory, and finance teams to ensure seamless implementation.- Optimized supply and demand planning for national and e-commerce trade channels, reducing stock-outs and improving efficiency.- Conducted consumer studies, market visits, and competition analysis to identify trends, opportunities, and threats, influencing strategic decisions.- Collaborated with internal teams (formulation, supply chain, sales, regulatory) and external agencies to execute projects efficiently Show less