Krystle Stevens

Krystle Stevens

Marketing, Production, Technical Support Coordinator

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  • Timeline

  • About me

    Category Manager | Merchandising | E-commerce | GTM Strategy

  • Education

    • Ryerson University

      -
      Bachelor of Commerce Marketing Management, Business Communications
  • Experience

    • Passion Inc.

      Jan 2006 - Sept 2007
      Marketing, Production, Technical Support Coordinator

      Apply to Education and Jobpostings Divisions

    • Reitmans Canada Ltée/Ltd

      Apr 2008 - Apr 2010

      RW&CO Division RW&CO Division

      • Assistant Buyer

        Apr 2009 - Apr 2010
      • Merchandising Assistant

        Apr 2008 - Apr 2009
    • Hudson's Bay Company

      Sept 2010 - Nov 2012

      Managed the overall performance of 2 CPG categories for the Zellers Division. Achieved sales, margin and inventory targets of 50 programs. Managed a vendor base of 13. Led a cross-functional team of 5, and managed 1 direct report. Attained the #1 market share in Ladies Sleepwear, Zellers Division.

      • Associate Category Manager

        Nov 2011 - Nov 2012
      • Assistant Buyer

        Sept 2010 - Nov 2011
    • Adidas

      Nov 2012 - Nov 2017
      Merchandiser

      Executed the product ranging strategy for 12 business units and 4 categories. Played an active role in building a “Best in Class” work environment. Optimized the product roadmap and product development for the Canadian Olympic High-Performance Collection. Untapped market opportunities by performing in-store interviews to understand the target market and competitive landscape.

    • PUMA Group

      Nov 2017 - Feb 2020
      Merchandise Manager

      Led the direction and execution of wholesale product strategies for the Canadian marketplace. Developed go-to-market sales tools. Presented strategies and assortments at sales meetings. Identified seasonal trends to drive growth. Streamlined product assortments to increase profitability. Improved pipeline of communication between local, regional and global networks.

    • RONA

      May 2021 - now
      Merchandiser, Digital
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Krystle Stevens
      Best Team Puma North America 2018