
Krystle Stevens
Marketing, Production, Technical Support Coordinator

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About me
Category Manager | Merchandising | E-commerce | GTM Strategy
Education

Ryerson University
-Bachelor of Commerce Marketing Management, Business Communications
Experience

Passion Inc.
Jan 2006 - Sept 2007Marketing, Production, Technical Support CoordinatorApply to Education and Jobpostings Divisions

Reitmans Canada Ltée/Ltd
Apr 2008 - Apr 2010RW&CO Division RW&CO Division
Assistant Buyer
Apr 2009 - Apr 2010Merchandising Assistant
Apr 2008 - Apr 2009

Hudson's Bay Company
Sept 2010 - Nov 2012Managed the overall performance of 2 CPG categories for the Zellers Division. Achieved sales, margin and inventory targets of 50 programs. Managed a vendor base of 13. Led a cross-functional team of 5, and managed 1 direct report. Attained the #1 market share in Ladies Sleepwear, Zellers Division.
Associate Category Manager
Nov 2011 - Nov 2012Assistant Buyer
Sept 2010 - Nov 2011

Adidas
Nov 2012 - Nov 2017MerchandiserExecuted the product ranging strategy for 12 business units and 4 categories. Played an active role in building a “Best in Class” work environment. Optimized the product roadmap and product development for the Canadian Olympic High-Performance Collection. Untapped market opportunities by performing in-store interviews to understand the target market and competitive landscape.

PUMA Group
Nov 2017 - Feb 2020Merchandise ManagerLed the direction and execution of wholesale product strategies for the Canadian marketplace. Developed go-to-market sales tools. Presented strategies and assortments at sales meetings. Identified seasonal trends to drive growth. Streamlined product assortments to increase profitability. Improved pipeline of communication between local, regional and global networks.

RONA
May 2021 - nowMerchandiser, Digital
Licenses & Certifications
- View certificate

Create a Go-To-Market Plan
LinkedInOct 2020 - View certificate

Product Marketing Foundations
LinkedInOct 2020 - View certificate

Content Marketing Foundations
LinkedInOct 2020 - View certificate

Leading Projects
LinkedInSept 2020 - View certificate

Online Marketing Foundations
LinkedInSept 2020 - View certificate

Advanced Product Marketing
LinkedInSept 2020
Honors & Awards
- Awarded to Krystle StevensBest Team Puma North America 2018
Languages
- b2B2 - intermediate french
- enEnglish
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