Michelle A.

Experience

• 

  University of the Philippines Diliman

  Apr 2012 - May 2012

  Research Assistant
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  Tri-M Security Network Corp

  Jun 2016 - now

  Marketing Director

  I developed targeted marketing strategies for high-profile clients, enhanced lead conversion, and managed campaigns to strengthen our brand presence. I streamlined systems to optimize lead tracking and sales processes, managed inventory for alarm and CCTV systems, and handled financial compliance, including SSS, PhilHealth, Pag-IBIG, and BIR requirements. I also led hiring and onboarding efforts, represented the company at industry expos, and participated in bidding processes to secure key contracts, supporting growth and operational excellence. Show less

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  IACADEMY

  May 2019 - Aug 2019

  Junior Admissions Officer

  I represented the school to position it as a premier choice for students, engaging with prospective students and families to provide guidance on programs, admissions, and financial aid. My responsibilities included conducting presentations, campus tours, and outreach activities to promote the school’s values. I managed student records to ensure data compliance and coordinated with high schools and college fairs to drive enrolment. Additionally, I supported the Admissions Team with administrative tasks, helping strengthen iACADEMY’s recruitment efforts through strategic and community-focused initiatives. Show less

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  Genius Guild

  Sept 2020 - Dec 2023

  Data Researcher

  I completed a targeted project to mine data from the US Census database, applying my expertise to extract and organize key datasets for strategic insights. Additionally, I conducted a focused research project analyzing the portfolios of prominent Black-led funds to determine their investment trends, specifically how often they invested in other Black-led businesses. These projects required precision in data retrieval, analysis, and reporting to support well-informed decision-making.

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  Rijbewijskeuring Holland

  Aug 2022 - Jul 2024

  Virtual Assistant

  I conducted research studies, managed Google Business accounts, and designed forms using JotForm to improve client interactions. I created promotional materials with Canva and provided customer support through Zendesk, enhancing client service and operational efficiency. Additionally, I developed and implemented custom GPTs to streamline workflows, boosting productivity in data handling and customer interactions.

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  VacayHQ (Techstars 23)

  Jan 2023 - Mar 2024

  As a Project Manager, I leveraged AI tools to optimize project management and research workflows, significantly boosting productivity and operational efficiency. I played a key role in the company’s acceptance into Techstars Chicago, helping secure $125k in funding. My responsibilities included developing marketing materials, managing investor relations, and coordinating efforts with the development team to support strategic growth. I conducted in-depth UX research, including Jobs-to-be-Done (JTBD) interviews, mapping customer journeys, and identifying pain points to refine our product's user experience. I worked closely with developers to align user insights with technical implementation, ensuring that product enhancements were guided by real user needs.

  • Project Manager

    Feb 2023 - Mar 2024

  • UX Researcher

    Jan 2023 - Feb 2023
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  SmartCulture®

  Mar 2024 - now

  Research and Training Coordinator

  In my current role at SmartCulture, I manage day-to-day tasks that ensure the smooth delivery and continual improvement of our workplace culture programs, including Respect@Work Positive Duty Program, Bullying and Harassment Prevention Training, and Bystanders Training. I regularly review feedback from training sessions via SurveyMonkey to identify and address any issues, organize the CEO’s emails, and input new leads into Pipedrive. Additionally, I conduct research to gather relevant case studies and prepare presentations and materials for upcoming training and keynote sessions. To support operational efficiency, I build custom forms and document processes, making workflows more organized, scalable, and systematic. Show less