John Hwang

Experience

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  HYUNDAI BNGSTEEL CO., LTD

  Jul 2010 - Oct 2016

  - Collaborated with upper management and stakeholders to design and implement strategic plans and new processes; participated in 7 significant projects valued at $6 million.- Led system migrations and upgrades from on-premise to Private cloud-based solutions, VMware, Vsphere for 12 sitesVMware private cloud transformation for 23 servers and systems Led a business improvement initiative that increased productivity by 15% by identifying bottlenecks and implementing optimal solutions using Dynatrace for 27 microsystems. Show less

  • Technical Business Analyst / Assistant IT Manager

    Jan 2013 - Oct 2016

  • Software Support Engineer

    Jul 2010 - Dec 2012
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  Piccolo Latte

  Apr 2015 - Feb 2019

  Marketing Director

  - Led the collaborative efforts of on-offline marketing strategies using Google Analytics, Google ads, WordPress, Wix, Facebook, Kakao, and Instagram. This concentrated approach to a physical retail store resulted in a notable $0.2 million in revenue from scratch during 1st year.- Automated and optimized the business logic, archived double revenue in 2nd year.

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  John's coffee tools

  Nov 2018 - Dec 2019

  Inventor(coffee tools)

  - Invented coffee distributor tool- Register Patent: 10-2019-0053750

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  MW inc

  Aug 2019 - Apr 2022

  Technical Business Analyst

  - Automated and optimized business processes and operational efficiency using Microsoft365, Sharepoint, Onedrive business, Azure AD, and domain control; provided consultation of 73 customers.- Led system migrations and upgrades from on-premise to cloud-based solutions such as AWS, Unifi, Evernote, and Microsoft 365, Cloud base smart office migration for 12 sites- Assisted clients in resolving technical issues, ensuring minimal downtime and loss of productivity for both on-site and off-site customers, Supported to Launch of 17 New Business, Improved Business revenue by 32% Show less

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  Breville | Sage

  Apr 2022 - Jun 2023

  Technical Business Analyst

  - Led the collaborative efforts of a diverse team to outline and initiate operations for market expansion in an Agile environment using tools such as Jira and Confluence. This concentrated approach on e-commerce and physical retail stores resulted in a notable $8 million in revenue during FY22/23, with an additional $2.3 million generated in Q3 and Q4 of FY22/23.- Designed and developed robust system integrations and automation processes. This involved a broad array of platforms including third-party marketplaces, Adobe Experience Manager (AEM), Commerce tools, Microsoft Dynamics 365, and Salesforce via Electronic Data Interchange (EDI).- Automated and optimized the business logic from sales orders to shipment within the Microsoft Dynamics 365 supply chain and Salesforce. This culminated in a fully automated system interfacing seamlessly with the Adyen payment platform, inclusive of Alipay, KCP, and Kakao Pay. Show less

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  Koala

  Jul 2023 - Nov 2023

  Growth Lead

  - Implemented and automated digital marketing flow using the Salesforce marketing cloud- Optimised performance marketing using Meta, SNS, and YouTube- Managed performance marketing via paid content- Led business units with data analysis and visualization using Tableau, Google Analytics, and Content Square, supporting marketing performance channel - Collaborated closely with the UI/UX team for a new marketing strategy

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  Boost Yours

  Oct 2023 - now

  Founder

  I lead strategic growth initiatives for small to medium-sized businesses (SMBs) through performance marketing, paid media strategy, and full-funnel optimisation.With a strong background working with enterprise-level organisations, I bring a structured, data-driven approach to help SMBs scale efficiently and sustainably. My work focuses on bridging the gap between marketing execution and business performance — turning ad spend into real business growth.Key Contributions: • Managed large-scale campaigns across Meta (Facebook/Instagram), TikTok, and Google Ads, with a focus on ROI and lead quality • Delivered over 100 high-performing creative assets, including video and static formats, designed for engagement and conversion • Analysed and optimised marketing funnels to reduce acquisition costs and improve customer lifetime value • Applied enterprise-level business analysis to align marketing performance with operational goals • Supported clients in real estate, SaaS, eCommerce, and pet tech sectors, contributing to multi-million dollar revenue outcomesBoost Yours combines strategic insight with hands-on execution, helping businesses unlock sustainable growth through paid media and data-backed marketing decisions. Show less