Erin Carter

Experience

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  BC Productions

  Jan 2003 - Jan 2010

  Operations Manager

  Located on the Gold Coast BC Productions offered a one stop shop for; Graphic Design, Film Editing, Photography, Animation, Set Design, Lighting and Sound.KEY ACHIEVEMENTS• Accountable for managing daily business operations and services including Graphic Design, Film Editing, Photography, Animation, Set Design, Lighting and Sound• Coordinated and managed performance and work schedules of a team of fifteen contractors• Ensured that the business continued to grow by developing new clients whilst maintaining itsexisting customer base Contracts tendered during this period include:• 2008: Art Director with Caloundra City Council - ‘A Legacy’ Documentary• 2007: Graphic Designer with Peter Powers – Mind Power Products• 2007 – 2011: Graphic Designer and Photographer with Vixen Photography• 2004 – 2011: In-House Advertising and Multimedia Specialist with Twin Towns Services Club• 2004 – 2008: In-House Advertising Specialist with Southport RSL Show less

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  Twin Towns Clubs & Resorts

  Jan 2004 - Jan 2011

  In-house Advertising + Multimedia Specialist

  Twin Towns Clubs & Resorts is Australia’s most awarded Services Club, situated on the border of Queensland and New South Wales with more than 1500 employees. Bringing in a variety of top national and international performers making them the entertainment capitol of the region.KEY ACHIEVEMENTS• Specialised in designing, editing and updating all in-house advertising for three clubs and two hotels, which consisted of operating and controlling over 3000 screens daily• During this tender, Twin Towns Services Club was recognised in the RSL Clubs Australia Magazine for best in-house advertising in Australia two years consecutively• Liaised with corporate and entertainment clients in regard to various multimedia production for corporate functions and performances Show less

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  Currumbin RSL

  Feb 2012 - Mar 2016

  Senior Graphic Designer

  Currumbin RSL is one of the Gold Coast’s most famous Clubs with 120 employees. They are a family friendly Club with strong Anzac and community values.KEY ACHIEVEMENTS• Accountable for all aspects of design within corporate brand guidelines as directed by Marketing Managers• Coordinating in-house and out-house printing for both Currumbin RSL and its’ subsidiaries• Responsible for the compilation and production of the club’s bi-monthly magazine• Ensuring club marketing opportunities were photographed including functions, events, editorial• Club digital marketing including monthly e-newsletter, roadside LED signs and POS screens,managing three in-house plasma systems (Navori, Nightlife and Endbank) including contentdesign, slide and film animation advertising• Designing various asset collateral for website and digital social marketing• Building and maintaining strong work relationships with internal and external stakeholders Show less

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  BetEasy

  Jun 2016 - Sept 2020

  Graphic Designer

  Formally know as CrownBet, BetEasy is a leading Australian online wagering company with 350+ employees. A highly reactive atmosphere requiring fast turn around at large volume.ACHIEVEMENTS• Producing customer facing requirements for each department of a leading Australian online wagering company, including mass productions of campaigns, social media videos, press and OHH banners.• Conceptualising and developing key brand advertising for BetEasy television shows and video podcasts, including creating the talent photography style and design guide • Designing the blog site to be a sister brand to the BetEasy brand• Developing the VIP BetEasy brand and overseeing design requests including invitations, email communications, exclusive merchandise and a VIP metal engraved MasterCard• Managing internal human resource requirements including the Careers Site design upgrade, charity communications, event posters, invitations and internal event merchandise• Developed a finely-tuned system for promotions which included meticulous templates reducing the turnaround from 1.5 hours to 30 minutes per promotion suite including website banners, social media, social videos, email communications, assets and television graphicsMAJOR COMPANY MILESTONES• Made a key contribution in company rebrand from CrownBet to BetEasy in a short time frame• Major design contribution of the implementation of BetEasy Personalisation Strategy plan. • Exclusive VIP metal Mastercard • ‘Pick 7’ competition, live broadcast design requirements for Channel 7’s Racing.com. EXTRA CURRICULAR CONTRIBUTIONS• Member of the Comms & Culture Committee• Member of the Engagement Committee• Founded a women’s collective initiative within the company which resulted in a 21% increase in female engagement in a six-month period THAT LITTLE BIT EXTRA• Received numerous nominations for company Employee of the Month• Recipient of the Marketing Department’s Employee of the Month several times Show less

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  Payright

  Oct 2020 - Oct 2022

  Graphic Designer

  Payright is an Australian payment plan provider developed for merchants to accelerate return-on-effort and for making things more affordable to consumers, by spreading the cost of purchases over time.Initially a 3 month contract that became extended, to help support a small business during a busy growth spurt. ACHIEVEMENTS• Lead Designer on their Brand Refresh project; working along side their Brand Manager we took their 12 page style guide and evolved the brand into a 38 page Brand Guide book. During this process I was able to bring in design rules, assess what was working and what wasn't to help bring in consistency of the usage across their agencies and campaigns• Lead designer on their nationwide Merchant Point of Sale packs with new refreshed brand. Packs included strut stands with brochure holders, 4 page DL brochures for 9 industry verticals, window decals, price ticket wobblers and vehicle stickers• Lead designer on their app launch campaign and roll-out• Lead designer including concept development on the employee brand "I Heart Payright" campaign• Made key contributions in company brand identity campaign roll-out• Made key contributions in company summer campaign roll-out• Support the ever growing sales department with all their design requirements including presentations, pitch decks, eDMs, product mockups, print marketing collateral and Promotional POS nationwide rollout.• Designed high-end corporate external documents and presentations such as ASX quarterly reports, AGM reports and investor presentations Show less

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  IntelligenceBank

  Oct 2022 - now

  Graphic Designer

  • DAM custodian, undertook the task of establishing an industry-standard design hub, ensuring efficient filing and management of design files. Upon my arrival, there was a significant absence of organised content, resulting in valuable materials going missing. Moreover, the Marketing DAM structure was in disarray, causing difficulties for the entire company in finding crucial assets. Through dedicated efforts, I invested considerable time and effort in constructing both the Design Hub and Marketing DAM which are now widely acknowledged as the most well-organised filing systems within our company.• Brand custodian - as a brand identity designer, I took on the crucial task of evaluating and improving the company’s brand and brand guidelines. To achieve this, I conducted a comprehensive review to uncover any gaps or discrepancies in the current guidelines. Drawing from my findings, I offered design suggestions aimed at creating a unified and influential brand image. Furthermore, I prioritised addressing any missing information that creative professionals often rely on when working with the brand guidelines. This involved meticulously documenting all essential details to ensure accurate and comprehensive reference materials for future use.• Crafted visually captivating designs for various social media platforms, ensuring that they perfectly complement the brand’s unique style and messaging• Lead Designer creating the visual style for our new company website and blog. Additionally, I took charge of project managing the build of the website to ensure that my designs were accurately implemented.• Developed eye-catching trade show displays, signage booths, and promotional items that effectively capture the attention of event attendees• Worked closely with teams in APAC and North America to ensure a cohesive and unified brand identity and design across multiple regions. Show less