Juby Johnson

Experience

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  ITP Media Group

  Aug 2014 - Sept 2014

  Marketing Intern

  - Coordinated with company clientele for various events and provided assistance with regards to their queries.- Acquired client feedback post-event and cascaded the same to management for improvement of future programs.

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  PHD

  Aug 2016 - Nov 2016

  Planning Executive

  Clients: Arla Foods, Dubai Parks & Resorts, Marico- Working as a team with the client and the account team, to understand the business objectives and advertising strategies • Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns through brainstorming sessions and discussions- Identifying the target audiences and analyzing their characteristics, behavior and media habits- Making decisions on the appropriate forms of media for specific clients and campaigns by recommending the most effective time spans and locations- Making and maintaining good contacts with media owners, such as newspapers, magazines and TV Stations- Undertaking research and analyzing data using specialist industry resources such as Ooxmonitor and Statex- Creating media plans by extracting information through tools and ensuring the rates are correctly entered- Putting together and presenting proposals, including cost schedules, to clients- Evaluating the effectiveness of campaigns in order to inform future campaigns- Putting monthly and yearly competitive reports together Show less

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  Spark44

  May 2017 - Apr 2018

  Social Media Coordinator

  Clients: Jaguar Land Rover• Assisting in managing the company’s social media channels, campaigns with engaging, creative and innovative content to sustain an engaging audience experience and promote brand-focused messages• Assisting in creating, managing and scheduling content calendars for the company’s social media accounts• Reporting on social media campaigns using tools like Hootsuite and monitoring efficiency before and after the campaign by collecting and comparing data• Monitoring and developing reports on competitor activity within social media spaces• Brainstorming ideas with designers and the production team about thebrief• Attending internal meetings to discuss social media campaign ideas Show less

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  Omnicom Media Group

  May 2018 - Jun 2018

  Media Planning Executive

  Clients: LVMH• Conducting research and analyzing data to understand the client’s target audience and the best ways to reach them through a variety of media channels• Presenting media plans to the client and later keeping them informed of the campaign’s progress• Evaluating the effectiveness of digital/social campaigns to inform future ones• Preparing monthly, quarterly and annual competitive reports

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  Meydan Group

  Dec 2019 - Apr 2020

  Social Media Assistant

  Projects worked on: Dubai World Cup, Dubai Racing Club, Dubai Equestrian Club, Emirates Equestrian Club, Zabeel Feed• Created social media strategies and schedules and curated the event calendar• Managed social media channels, including Facebook, Instagram, Twitter, and other relevant platforms• Proposed new ideas and concepts for social media content• Used timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits Show less

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  Ocean 360

  Jul 2021 - Mar 2022

  Social Media Specialist
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  Light & Lives

  Apr 2022 - Apr 2023

  Marketing Specialist
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  NOT AN AGENCY | Website Design & Digital Marketing

  Jan 2023 - now

  Digital Marketing Manager

  • Brands worked on: COFE, Smart Renovation, Yamanote Atelier, GluCare Health, Vinilo, ElettiDesign, The Lyno Method, Chi Nails, Opso, Ten Properties, Buy&Sell Properties, 6 Hospitality, Lonies• Coordinated SEO and SEM efforts with other digital marketing channels such associal media, and content marketing to ensure a cohesive and integratedapproach that align with the brand’s overall objectives and target audience• Developed strategies to drive organic traffic to the brand’s website througheffective search engine optimization (SEO)• Developed and managed PPC campaigns across search engines such as GoogleAds, including reporting and analytics• Managed budgets for SEO and SEM initiatives, allocating resources effectively tomaximize ROI and achieve business goals.• Developed and implemented social media strategies and content to increasebrand awareness, engagement and managed community management• Managed the entire production process, including location scouting, talentcasting, prop sourcing, and scheduling, to ensure seamless execution ofphotoshoots and video shoots to create compelling visual content for socialmedia platforms• Coordinated with publishing houses and created content for digital, print and website• Assisted with development of new marketing collateral materials for start-up brands• Worked on Content Management Systems (Wordpress) to consistently updatecontent on the brand’s website Show less