Mart Vissers

Experience

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  TNO Information and Communication Technology

  Dec 2010 - Sept 2011

  Graduate intern

  a study towards "organizational growth within SME's in the gaming industry".Graded: 8/10

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  ABN AMRO Verzekeringen

  Dec 2011 - Feb 2012

  Project Manager (part of management traineeship)

  Project leader within the ABN AMRO Verzekeringen Marketing & Sales divisionDeliverables: - Development of management information system for life insurances based on IBM COGNOS

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  Delta Lloyd

  Jan 2012 - Feb 2017

  Lead within the KMD (Customer, Brand, Digital) division - Responsible for online service & online channel development of Delta Lloyd portals- Responsible for execution of strategy, year planning, HR cyclus, budget, digital competence development and digital transformation of the organisation.- Supervision of 16 FTEDaily activities include: * Improving (online) self service and customer experience * Channel development for deltalloyd.nl and mijn delta lloyd, dl app, emailmarketing, social business and tooling* Run and improve of web analytics (digital analytics strategy, a/b testing, personalisation) and voice of the customer* Online management including web editing Results:- Employee satisfaction grade towards 'direct manager' 10/10 (2015)- Change of +- 10 positions within the team- Implementation of the social hub and whatsapp for customers. Efforts rewarded with certificate 'Fastest grower in social media insurance monitor 2016' (ITDS)- Re-design of the new delta Lloyd website + management of supplier selection (RFP) (http://www.martvissers.nl/?p=424)- Re-design of mijn Delta Lloyd for distribution partners- Development of mijn Delta Lloyd for customers- More allignment between the different channels a.o. email, app, tooling, social channels and website(s) on interaction design, navigation and customer experience- 30 % reduction in the amount of content pages (2016)- Successful first step of digital analytics strategy implementation, a.o. Usabila + Tealium (2016)- Full redesign of Delta Lloyd app as a selfservice app for existing customers (2017) http://www.deltalloyd.nl/prive/klantenservice/mobiel/deltalloyd-app.jsp- Better integration with Brand & Digital & Product goals by realization of an integrated content hub , resulting in more agreement between below the line communication and above the line communication (2016) Minder weergeven Project Manager within the Delta Lloyd Marketing & Sales division. Responsible for the marketing of sustainability & renewable energy propositions for General Insurance Commercial Business LineDeliverables: - strategic level: business development, alliances, distribution concepting, - tactical level: proposition for renewable energy (onshore wind, solar, hydro energy), - operational level: online information portal for renewable energy projects, campaign management, general communication Minder weergeven Project manager within the Delta Lloyd Marketing & Sales division- DRIVE; program consisting out of change management related projects, in order to bring the marketing & sales division to the next level.- Weekly supervision of 5 projects, employed by 40 marketeers (who spend 4 hours a week on this project)- A.o. 2 new across divisions developed propositions, improving online + office skillset of employees, uniforming way of working to create new propositions, knowledge sharing sessions Minder weergeven Project leader within the Delta Lloyd Marketing & Sales division. Responsible for the online presence of Delta Lloyd Group regarding life insurances with an investment component (beleggingsverzekeringen) and realizing a policy regarding 'proactief informeren'Deliverables:- a.o. 4 landing platforms (4 labels Delta Lloyd, OHRA, Erasmus, ABN AMRO Verzekeringen) as a starting point for customers with this insurance product- tooling for customers of this insurance product to determine their best next action Minder weergeven

  • Manager Digital Portals

    Jan 2014 - Feb 2017

  • Project Manager (part of management traineeship)

    Jan 2013 - Sept 2014

  • Management Trainee

    Sept 2011 - Sept 2014

  • Program Manager (part of management traineeship)

    Jan 2013 - Jan 2014

  • Project Manager (part of management traineeship)

    Jan 2012 - Feb 2013
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  Clixx - Verzekert Lenen

  Jul 2015 - Jan 2016

  Founder Clixx

  With Clixx, customers can insure a car on an all risk basis when borrowed from a friend.Mission: 'We make sharing safe':1) You decide how to borrow2) Clixx facilitates careless borrowing3) Repair damage & friendshipBackground:- Invented during the Innovation Challenge in just 2 weeks, working with the Minimum Viable Product principle of approach- Available for customers since juni 2016 with its own branding and positioningResults:- Above expectations. See video or contact me for further details.- As of today available via OHRA (https://www.ohra.nl/leenautoverzekering) Minder weergeven

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  Onegini

  Sept 2017 - Jun 2021

  VP of Marketing

  VP of Marketing for Onegini. Responsible for the translation of our core positioning towards an effective marketing strategy to drive performance and results. Main focus was to orchestrate the full Marketing and Business Development chain to drive SQL's and predictable revenue. Milestones & results- A marketing attribution of (***%) in new business generation - Leveraging marketing's insights, data and track record to close 'a series B investment round (2018)' & the merge with Dutch competitor iWelcome (2021)- Top of the bill technology: Implementation of Hubspot, Highspot and Outreach- A transformation from selling technology to propositions with business value: Tailored solutions, rebranding of Onegini positioning, commercial branding of technology. Making online business easy & safe with no code security for regulated industries- an Onegini corporate identity redesign in 2018 & 2020 including a full redesign of the Onegini website, mailings and social channels including all available content such as white papers, blogs, webinars and video- Realizing an inbound marketing strategy and implementing Hubspot marketing automation- Leveraging Marketing & Sales with lead scoring (lead-mql-sql), instant dashboarding & reporting, 360 customer/prospect overview, persona (DMU) attribution and a better understanding in customer acquisition costs- Being acknowledged by Gartner as CIAM specialist- Growth of team: from 1 to 7 FTE and from local to across countries Minder weergeven

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  OneWelcome

  Jul 2021 - Jan 2022

  VP of Marketing

  VP of Marketing for OneWelcome. Responsible for the translation of our core positioning towards an effective marketing strategy to drive performance and results.Milestones & results- Realization of full corporate identity in less than 6 weeks- Internal & external communication of merger: +80 publications & 3 tier-1 interviews- Marketing plan (90-180-360 days) to uniform way of working, use of technology and to fuel demand generation- Managing the digital commercial portals: website, support, developer & sourcing of applicant tracking system (ATS) for HR - Projectmanagement of new OneWelcome website including SEO and migration of old Onegini & Iwelcome websites- Projectmanagement of merging 3 CRM's (2xHubspot & Salesforce) to 1 CRM (Hubspot Enterpise) including a full merge and clean-up of data and unifying sales process management - '0' measurement to provide customer success team overview in current customer happiness and possible 'churn threats' Minder weergeven

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  RedSnap Inc. | The fintech agency

  Jan 2022 - Jan 2022

  Go to market / Strategic Marketing Consultant
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  Servoy

  Jan 2022 - Jan 2023

  VP of Marketing (a.i.)
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  Uman

  Jan 2022 - Jul 2022

  Go to market / Strategic Marketing Consultant
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  Scale My Marketing

  Feb 2022 - now

  Owner

  Scale My Marketing offers strategic consultancy services and hands-on support within the Go-to-market and commercial domainsScale My Marketing accelerated the following companies:- 03.2022 -> 07.2022 | Uman.ai | The #1 search product for the professional services industry- 05.2022 -> 10.2022 | Redsnap | The go-to player in (fin)tech for Branding, Marketing & Sales- 06.2022 -> 02.2023 | Blacksmith KYC (ING NEO) | A single platform to digitally manage KYC requirements- 10.2022 -> 05.2023 | Servoy | Rapid Application Development (RAD) & Low Code platform for ISVs and enterprises to modernize Digital Core business applications.- 01.2023 -> 05.2023 | Move | The leading mobile expert for cool corporates and ambitious brands- 12.2023 -> 09.2024 | Fully in Control | Fast-growing Dutch software company offering an integrated management solution for GRC, ESG & ISMS- 11.2023 -> current | Stater | The leading Dutch mortgage service provider in the Netherlands- 09.2024 -> current | Art Of Fiber | The full-service Marketplace for standardized stand-building that revolutionizes the event industry Minder weergeven

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  Blacksmith KYC

  Jun 2022 - Feb 2023

  Go to market / Strategic Marketing Consultant
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  Move

  Jan 2023 - Jan 2023

  Go to market / Strategic Marketing Consultant
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  SaaS SalesPros

  Jan 2023 - now

  GTM Expert
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  Stater N.V.

  Nov 2023 - now

  Senior Managing Consultant
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  Fully In Control B.V.

  Dec 2023 - Sept 2024

  Go to market / Strategic Marketing Consultant
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  Art of Fiber

  Sept 2024 - now

  Head of Marketing (a.i.)