Josh Wielgus

Experience

• 

  University of Northwestern - St. Paul

  Jul 2007 - Jan 2014

  Oversaw aggressive and creative use of web-based and viral technologies - specifically, the enhancement of the end-user usability and conversion (lead generation) across all current and emergent communications platforms, including e-mail, social media, intracampus portal, official website, mobile site, and mobile application.More simply: Made all of the University of Northwestern's web platforms more usable/intuitive and enroll more students. Designed social and web strategy to positively impact all web platforms for enrollment. Used Google Analytics to pinpoint strengths and weaknesses of website and web content. Worked closely with admissions directors and leadership to innovate new web platforms and strategies to stay ahead of the curve in the world of enrollment and higher education. Increased Northwestern's Facebook audience by 300%. Managed geographic territory including the northeast metro area, northeastern Minnesota, and northern Wisconsin. Responsible for the annual enrollment of 90 - 100 students from this territory. Managed communication, personal appointments, and all interactions with pool of up to 1500 prospective students per year. Performed numerous public speaking engagements at on-campus visit events in topics ranging from financial aid to the ins and outs of the enrollment process.

  • End User Engagement and Enrollment Specialist

    Oct 2013 - Jan 2014

  • Coordinator of Web-based Recruitment

    Oct 2010 - Oct 2013

  • Admission Counselor

    Jul 2007 - Oct 2010
• 

  WEA Trust

  Mar 2015 - Aug 2017

  Digital Marketing Specialist

  Managed the digital marketing efforts of WEA Trust. Along with daily content updates and analysis, this included a complete overhaul of the corporate website, a complete overhaul of the State Health Plan microsite, social media, email marketing via Pardot, and more.Our corporate website redesign (in conjunction with Foremost Media) was recognized with a Silver Summit award for excellence in web design in the B2C category.

• 

  Chip Theory Games

  Aug 2016 - now

  I do a whole lot of everything. Every day presents a new unique challenge.- Board game design work (ideation/creation of gameplay concepts and mechanics)- Management of marketing and human resources staff and department- Major licensing pitch development- Fiction writing (story/flavor text)- Rulebook editing- Managing Chip Theory Games' online presence (website, social, Board Game Geek, Kickstarter)- Contractor management (graphic artists, video production, music production)- Booth work at conventions (sales, teaching, booth construction)- Online webstore management (copy, UX)- Warehouse grunt work- Accidental sexual innuendo avoidance (more important than you'd think) Show less

  • Chief Marketing Officer

    Aug 2022 - now

  • Game Designer and Director of Marketing

    Aug 2016 - May 2023