Laurel Carter

Experience

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  Williams College

  Jan 2010 - Jun 2012

  • Shadowed Athletic Trainers to learn about diagnosing, treating and rehabilitating student athlete injuries.• Assisted in preparing and cleaning up practices and games.• Filed student medical records. • Worked with Williams College faculty to compile and analyze data from in-class studies.• Sorted and recorded data for Professor’s longitudinal study.• Helped students with questions, gathered and set up materials for classes, and assisted in grading exams.

  • Williams College Sports Medicine Student Assistant

    Jan 2011 - Jun 2012

  • Teacher's Assistant for Developmental and Social Psychology

    Jan 2010 - Jun 2011
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  Collective Brands, Inc.

  Jun 2011 - Aug 2011

  Saucony Apparel Intern

  • Researched market trends and compiled presentations for Saucony CEO concerning competitors and industry.• Participated in social-media group intern project presented to Collective Brands CEO.• Aided in preparation for sales shows.

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  Boston College

  Aug 2013 - Jul 2017

  • Engage in marketing and promote revenue generation, fan retention and growth for football, men’s hockey, and men and women’s basketball programs (team lead for women’s basketball).• Create and implement women’s basketball marketing events, campaigns, theme days, promotions and revenue generating techniques. Design and execute game-day marketing strategy targeting students and fans. • Work with sponsors to plan and execute activations during events and games. Manage process of purchasing and distributing giveaways. • Oversee, create, and schedule athletic department’s mass email communications to 190,000-person database covering alumni, donors, ticket holders, students and fans.• Produce digital and print materials for promotional strategies supporting ticket sales and advertising events.• Develop and implement Student Rewards Program and manage Athletic Student Committee. Plan events to enhance student attendance and excitement regarding athletic games. • Plan and manage budget for marketing and sales departments. Show less

  • Assistant Director Sports Marketing

    Mar 2014 - Jul 2017

  • Boston College Assistant Ski Coach

    Nov 2012 - Nov 2015

  • Sports Marketing Intern

    Aug 2013 - Feb 2014
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  C-4 Analytics, LLC

  Nov 2017 - May 2019

  Acount Manager

  • Manage a number of accounts as point person for daily communication and overall digital strategy including but not limited to search engine marketing, search engine optimization, website maintenance, social media and online reputation. • Use Google Analytics and Google Ads to analyze campaign performance, optimize strategies and pitch new initiatives aligning with client’s goals. • Work with internal departments to create a cohesive marketing plan across all channels. • Monitor progress with weekly calls and in-depth monthly reports to show delivered results or areas of opportunity. Show less

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  Penn Foster Group

  Jun 2019 - now

  • Senior Paid Media Manager

    Jul 2024 - now

  • Paid Media Manager

    Feb 2022 - now

  • Senior Paid Media Specialist

    Jul 2020 - Feb 2022

  • Paid Media Specialist

    Jun 2019 - Jul 2020