Maria Herrera

Experience

• 

  Starcom MediaVest Group

  Jul 2012 - Jul 2013

  Digital Account Supervisor

  Operation leader for the Banamex account.-Implementation of digital campaigns.-Optimization and analysis of results.-Responsible for campaign trafficking.-Client service.

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  Havas Media Group

  May 2013 - Mar 2018

  Offline/online leader for the L’Oréal Luxury Division brands, developing omnichannel strategies that contribute to each brand’s marketing and business objectives. Participating in a digital transformation focused on data management through a 100% programmatic strategy, using platforms such as DBM, DCM and DMP with their different segmentation models to find, understand and analyze our audiences. -Setting online/offline strategy.-Media guidelines definition.-Negotiation and agreements with media outlets.-Offline/online budget administration.-Competitive research and consumer understanding of daily activities and media consumption.-Key involvement in various agency pitches and special digital projects.-Team management. Show less

  • Digital Account Director

    Feb 2016 - Mar 2018

  • Digital Development Manager

    Feb 2015 - Feb 2016

  • Senior Digital Planner

    May 2013 - Feb 2015
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  Grupo Danone

  Mar 2018 - Jul 2021

  Media Manager

  Responsible for offline and online paid media activity for Danone and Bonafont brands (13 brands) | Manage the media agency regarding everything related to Paid Media | Media Budget Management | Develop the media principles for all the group's brands | Lead the annual planning | Develop media strategies for all Paid Media campaigns | Ensure the correct implementation, optimization, analysis and achievement of the objectives of each campaign | 1st Party Strategies in order to increase and develop our own data base | Team management | First point of contact with the media partners and ensure a strong relationship and involvement of the pure players (Amazon, Google, Facebook) Show less

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  PODEAN

  May 2022 - now

  Con más de 6 años de experiencia, en Podean hemos ayudado a más de 100 marcas a crecer de manera rentable en los principales Marketplaces. Apoyandonos de herramientas, tecnología y talento para ofrecer:- Estrategias de retail personalizadas.- Desarrollo y optimización de contenidos.- Gestión de campañas de medios en Marketplaces (PPC y DSP).- Estrategias de palabras clave para mejora de posicionamiento orgánico en marketplaces.- Insights y análisis de datos para decisiones informadas.Si buscas expandir tu marca y maximizar tu rentabilidad en los Marketplaces, ¡no dudes en contactarme! Show less Managing Latin American clients helping them with their e-commerce strategies in different marketplacessuch as Amazon, Mercado Libre, Walmart Connect, Liverpool, InnovaSport, Dportenis | I am the first point of contact for our clients | I work with content, media and retailer team in order to understand the needs of our clients, and develop the correct strategy for each of them | Analyzing the impact that the content optimization has in the performance in the different marketplaces | Review and media campaigns results | Finding solution for the retailer issues | Key involvement in various agency pitches Show less

  • Account Director

    May 2022 - now

  • Account Manager

    May 2022 - Apr 2023