
Teshale Tefera
Account Developer ( Sales representative )

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About me
Partner Account Manager- At Redington Middle East and Africa (Apple Ethiopia)
Education

Addis Ababa University
2019 - 2021Master of Arts - MA Business leadership
Mekelle University
2015 - 2017Bachelor's degree Economics
Experience

Awash Wine S.C.
Aug 2017 - Dec 2019Account Developer ( Sales representative )• Builds and implements a sales plan for the assigned area, manages and tracks customer sales activity and prospective customer initiatives, achieves sales targets, reports on sales progress and competitor and customer activities to the sales leader, and utilizes the surgery management system to ensure flawless execution of product delivery to the customer• Planning, executing, and monitoring of all measures necessary to guarantee achieving budget. This encompasses in particular: Customer care, Organizing and conducting training, surgical/theatre participation, view surgeries and workshops, Conducting price negotiations and contractual preparation, Coordination of the distribution and logistics of products, Controlling all the resources and materials of related sales area• Outgoing personality and strong work ethic Revising and enhancing sales strategies and identifying business opportunities • Maintaining daily logs of sales operations and attending meetings with managers Show less
.webp)
JTI (Japan Tobacco International)
Jan 2020 - Oct 2023Trade Marketing Supervisor• Integrate the effort of the trade market representative to conduct study for preparing improved route plan initiative which will provide the share company efficient and effective outlet for its products;• Create fertile ground that enables to implement of the area sales and distribution plan as per the route plan, on each outlet;• Supervise trade marketing activities in their assigned geographic area to ascertain the company strategies, plan, and programs are executed as per the plan of arrangement;• Coordinates the day-to-day activities of trade market representatives, to reach all consumers at each outlet through an integrated effort by minimizing costs and improving sales and availability of NTE brands;• Support and advise the trade market representative for forging and strengthening improving business-like relation with trade partners;• Verify and assure that wholesalers are satisfying the market with their distribution, price, and availability;• Follow the trade marketing activity to increase NTE brand visibility and shelf coverage at each outlet retailer and effectively distribute of giveaway material as of the plan and at the targeted area;• Monitor wholesales, retail and customer relations and implement retail and wholesale customer care management programs;• Maintaining existing systems, creating new systems, and developing knowledge of the market;• Verify the data collection process and the reliability of the data, and after summarizing pass the data to the concerned body on time;• Assess the potential market area for the existing and new brands;• Create efficient and effective teamwork among trade marketing representatives;• Control receive, handle, and use company resources by trade marketing representative and take measures on any abuse and careless handling;• Prepare and submit periodic reports at demand Show less

Safaricom Telecommunications Ethiopia PLC
Aug 2022 - Sept 2024Territory Account ManagerActed as Regional Sales Manager, reporting directly to the ExecutiveHead of Sales (Indirect).Successfully defined, implemented, and managed sales processes, projects, andprograms to optimize sales organization effectiveness and efficiency.Exceeded sales budgets and achieved exceptional customer retention, leadingto significant increases in product sales.Cultivated a culture of motivation and high skill levels within the sales team,recognizing the value of our people as a key differentiator.Held full accountability for department reporting of key performanceindicators (KPIs), ensuring accurate and timely communication within thedepartment.Developed and implemented policies and procedures for sales operations,enhancing efficiency and optimization of the sales and retention team.Built and maintained a realistic pipeline that was at least 3 times coverage.Defined new processes and modified existing ones to align with businessneeds.Tracked and ensured ISO compliance for all Enterprise Sales and Retentionprocesses.Managed the achievement of department objectives, documenting them in linewith the strategic plan, sales and retention strategy, and targets.Led project management efforts, continuously monitoring and evaluating eachstage of projects according to pre-defined standards and deliverables.Implemented project control measures to ensure the achievement of pre-defined quality standards.Responsible for sales reporting and performance management, generatingweekly management reports, sales initiatives, and weekly pipelines.Monitored and provided feedback on monthly and quarterly performance,implementing timely remedial measures by HR guidelines.Work ExperienceCoordinated, monitored, reported, and oversaw the implementation of salesand retention initiatives, programs, and trade marketing activities.It was developed, and internal communication policies were enforced. Show less

Redington Middle East and Africa
Aug 2024 - nowPartner Account ManagerStrives to grow the business to attain the maximum wallet share from the partners, the complete ownership of the respective accounts in terms of business, sales, and credit and ensure maximum penetration on the account.Job Responsibilities: 1. Maintaining healthy relationships with the partners through regular visits, providing information about products/promotions/ training, solving any queries, and meeting their requirements.2. Increase business opportunities by being updated on products and competitors with existing customers3. Identifying and increasing Channel Breadth map potential customers and generate leads for the organization.4. Negotiating and implementing strategic sales initiatives, promotions, pricing, and new product launches.5. Assisting the partners in Sell-in and Sell-out6. Gathering the market information about the customer's worthiness, sensing the market and any unusual behaviors/patterns, and making sense of it.7. Drive the development of customer/channel plans for assigned customer accounts8. Develop and maintain excellent relationships with Customers at various levels to understand needs, address concerns, etc.9. Maintaining the pipeline and updating on the progress.10. Responsible for sending quotations, selling pricing, order execution, maintenance of customer database, etc.11. Billing to customers Show less
Licenses & Certifications
- View certificate

Sales Leadership: Building a Thriving Coaching Culture
LinkedInAug 2023 - View certificate

Strategic Agility
LinkedInSept 2024 - View certificate

Change Management: Roadmap to Planning
LinkedInSept 2024 - View certificate

Building and Managing a High-Performing Sales Team
LinkedInAug 2023 - View certificate

A Sales Trainer's Tips for Coaching a Sales Team
LinkedInAug 2023 - View certificate

Implementing Change Effectively
LinkedInSept 2024 - View certificate

Working with Difficult People
LinkedInSept 2024 - View certificate

Negotiating with Agility
LinkedInSept 2024 - View certificate

What Is Change Management?
LinkedInSept 2024 - View certificate

Field Sales Management
LinkedInAug 2023 .webp)
Defensive driving training
JTI (Japan Tobacco International)- View certificate

Change Management Tips for Leaders
LinkedInSept 2024 - View certificate

Business Analysis Foundations
LinkedInNov 2021 - View certificate

Change Management Foundations
LinkedInSept 2024 - View certificate

Agile Project Leadership
LinkedInNov 2021 - View certificate

Sales: Closing Strategies
LinkedInNov 2021 .webp)
Agile @jti Level 1: Self-Learning
JTI (Japan Tobacco International)Oct 2021.webp)
I-secure Certification
JTI (Japan Tobacco International)Oct 2021- View certificate

Advanced Agile: The Team's Mindset
LinkedInSept 2024 - View certificate

Sales Management Foundations
LinkedInJun 2023 
Salespreneur Program
Pipeliner CRMMar 2020- View certificate

Introduction to ESG: Environmental, Social, and Governance
LinkedInSept 2023
Honors & Awards
- Awarded to Teshale TeferaCertificate of Appreciation JTI Jun 2022 As Recognition of Excellent Achievement and Outstanding Accomplishment in Q2
Languages
- enEnglish
- amAmharic
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