Shamit Shrivastav

Experience

• 

  Onio Design Pvt. Ltd.

  Oct 2003 - Jun 2005

  Design Engineer

  Key Responsibilties:Engineering detailing of the new product conceptsCAD modeling and Engineering DrawingsCreating Mock-ups/ ModelsOther ResponsibilitiesConcept Generation Customer Research

• 

  General Motors

  Aug 2007 - Apr 2008

  Creative Digital Sculptor

  Primarily worked on design of vehicle interior trims and alloy wheels using the digital surfacing tool - Autodesk Alias 13.0Was also part of the creative team working on ideation of small cars for India.

• 

  Bajaj Electricals Ltd

  Apr 2008 - Jun 2010

  Industrial designer

  Project lead for design of electrical consumer goods - ceiling fans, table/pedestal/wall fans, electric iron, and electric kettle.Key Responsibilities:Articulate design brief from the marketing briefStudy of consumer trendsStudy of competitionCustomer Research > InsightsConcept Generation Concept detailing with engineering teamPrototypingPackaging

• 

  Mahindra Group

  Jun 2010 - May 2017

  Creating breakthrough products and solutions that deliver high customer value, contribute significantly to the business metrics and are sustainable in the future.Key Responsibilities: -Facilitate new category product innovation programs across Auto and Farm Sector to help Mahindra achieve long term strategy goals -Identify white spaces for new products-Discovering customer insights by primary research-Defining the Customer Value Proposition-Market size estimation for business case-Concept generation and visualization-Concept validation with customers and other stakeholders-Go to market strategy and business model for new productsOther responsibilities:-Program management for innovation programs-Interact with cross-functional teams – Marketing, Product Planning, Styling-Support the extended teams for Concept Design and Proof of Concept-Innovation Management: Processes, tools and frameworks, ideation workshops and Open innovation campaigns Show less

  • Senior Manager - Product Planning and Strategy

    May 2015 - May 2017

  • Manager - Category Creating Product Innovation

    Jun 2010 - Sept 2015
• 

  Cummins Inc.

  May 2017 - Apr 2018

  General Manager - Product Planning

  - Responsible for long term product strategy (beyond BSVI) for the automotive segment.- Identifying opportunities in electrification value chain for Cummins India- Leading the connected solutions and telematics strategy formulation to look at connected offerings over and above the engines- Strengthening the product planning process and developing a process for user research.

• 

  ISDI Mumbai

  Apr 2018 - May 2023

  Led the undergraduate programs of Product Design (PD) and Strategic Design & Management (SDM) at ISDI (now Atlas SkillTech University). The SDM batch size grew from 3 (at inception) to 90 students in five years. Students secured placements in companies such as Dr. Reddy’s Lab, Shell, Frog Design, HCL Technologies, Samsung, IBM, Deloitte, JSW Steel, Praan, TCS, Infosys, L&T Infotech, and Mondelez International.Responsibilities:- Defining the vision of the programs- Industry-relevant curriculum planning - Teaching and mentoring students- Externalizing both programs- Ensuring industry readiness of the students- Enhancing overall learning experience of the studentsCourses planned and delivered successfully - Design Research (UG & PG)- Service Design (UG & PG)- Professional Practices (UG)- Space and Materiality (UG)- Design Studio (UG)- Business Design and Planning (UG & PG)- Business Models and Entrepreneurial Strategy (UG & PG) Show less

  • Program Director - Product Design & Strategic Design Management

    Oct 2019 - May 2023

  • Head of Consulting (DICE Design Studio)

    Apr 2018 - Mar 2020

  • Associate Program Director - Strategic Design Management (Founding Director)

    Apr 2018 - Oct 2019
• 

  FLAME University

  Jul 2023 - now

  • Associate Professor of Practice - Design

    Jul 2023 - now

  • Chair - Design Innovation Lab

    Jul 2023 - now