Eric Pecharki

Experience

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  Mandirituba's City Hall

  Aug 2005 - Dec 2008

  Communications Assistant

  Planning and creation of political and institutional marketing campaigns; Event Promotion - Hiring Concerts, communication planning and production; Creating leads, news reports, invitations, brochures, flyers, poster, spots, outdoor. Creation of the Institucional Advertising of City Hall. Experience with Event Photography.

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  FAE Centro Universitário

  Sept 2009 - Jan 2010

  Special Events Intern

  Promotion of Academic Events - Seminars, lectures, symposia, technical visits, Fair of Management FAE; Communication planning; Contact with suppliers and employees; Customer Service.

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  Forcecar Auto Parts S/A

  Feb 2010 - Jun 2011

  Marketing Assistant

  - Used Excel to create and gather reports with heavy data from different sources to present to higher management (Pivot tables, V-lookups, create reports using Access, and formulas to manipulate data).- Generated daily, weekly, and monthly reports using Excel and Powerpoint to send out to the internal teams, which highlight sales, profit, monthly targets, and related data.- Produced the analysis for and participated in weekly and monthly forecast meetings with management to review sales results and issues, 3 month projections, and previous month and year sales results, product mix, issues, initiatives, and opportunities.- Captured and reported market research data for Marketing, and Sales Managers in order to quickly analyze changes in the marketplace.- Used text mining of auto mechanic online forums reviews to uncover customer attitudes and sentiments on autoparts and gave insight as to what contributes to their overall rating and purchasing intentions Show less

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  Unidas (Ouro Verde)

  Jun 2011 - Nov 2015

  Marketing Analyst (Content Producer and Web Analyst)

  Worked for Unidas old brand "Ouro Verde":- Drove strategy for interactive marketing campaigns (planning, execution, and analysis) for R$1M budget across digital channels (Display, SEM, and affiliates) which helped drive R$900M in top line revenue in FY14.- Executed and optimized search engine marketing campaigns generating a growth of 42% in the Ouro Verde website visits.- Created and maintened weekly reports from data gathered from Google Analytics, Google Adwords and Data Manager Platform to present to the Marketing Manager showcasing the progress of all online marketing efforts.- Led redesign and replatforming of Ouro Verde corporate website, and used equipment sales website, improving user experience.- Managed 3 advertising agencies and coordinated digital media content to drive brand growth and awareness.- Spearheaded departmental learning opportunities in digital media trends.- Managed and coordinated participation in various marketing events Show less

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  Aloha of America

  Jul 2018 - Jul 2018

  Sales Coordinator (Temporary - Summer Job)

  - Assisted in the group business development of the venues/products represented by Aloha- Helped to sell products and services to local, out of state and overseas DMCs, travel agencies, associations, and direct companies - Created proposals, packages, itineraries, email blasts, and other sales oriented documents- Managed reservations/contracts through its booking engine system (tripleseat)- Contributed to the development of a plan to meet specific profit and sales targets established by upper management- Executed sales calls, sales visits, networking activities with tentative clients - Performed simultaneous translations for clients (Portuguese and Spanish to English) Show less

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  ReFrame Learning

  Aug 2018 - Jan 2019

  Sales and Marketing Consultant

  - Responsible for the Brazilian market development - Managed all the Visual Insight leads contact list - Controlled the Pipeline’s flow through the Hubspot Software - Executed sales calls and networking visits - Created proposals, sales presentations, and other sales-oriented documents - Analyzed new events (such as conferences and expositions) to visit or be an exhibitor - Worked in a multicultural environment (Americans, Hispanics, and Brazilians)

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  Magnus Workforce

  Jan 2019 - Jul 2022

  Marketing and Technology Manager

  Digital Marketing- Responsible for establishing integrated digital marketing strategies, development of compelling digital and editorial content, and management of multiple social channels [Facebook, Instagram, LinkedIn, TikTok] for Magnus Workforce and Sand Lake MedSpa [same group owner].- Manage the marketing digital media budget to ensure delivery on planned goals generating a great amount of qualified marketing leads.- Manage campaigns supporting Magnus Workforce and Sand Lake MedSpa across Google Ads, Facebook Ads, Waze Ads, Nextdoor, and LinkedIn. - Monitor, measure and report on successful campaigns [Facebook My Business, Facebook Ads Manager, Google Ads Manager, Google Analytics] using Excel and Google Data Studio.- Design strategic email marketing campaigns resulting in improved click-through rates and engagement.- Managed advertising agencies, and suppliers, coordinating digital media content to drive brand growth and awareness. Information Technology- Responsible for leading the DevOps team to deliver a "tailor made" software, focused in the Magnus Payroll Processing [totally Quickbooks integrated], resulting in a 70% savings in time spent generating each payroll.- Managed WebOps/DevOps to build the "Magnus Client Portal", a website where clients could input the payroll information and track in real time all the steps until the Payroll is finished. Also, the portal become the place to get the invoices, breakdown reports, paystubs and Magnus news. Show less

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  Eric Pecharki Digital Marketing Consultant

  Jan 2020 - Jun 2022

  Digital Marketing Consultant

  I offer Digital Marketing consultancy for companies of the most diverse types. Among my personal clients are e-commerce companies, residential cleaning companies, shuttle and transportation service companies, synchronized swimming teams, and so on. Among the projects and services that I have already performed, are the following: - Develop, manage, and optimize comprehensive paid social campaigns on Facebook Ads, Instagram Ads, Google Ads, Bing Ads, etc - Created and designed prospecting and customer email blast and SMS campaigns in order to increase revenue growth and customer loyalty. - E-commerce B2C marketing experience, driving results through email and SMS campaigns. - Analyze relevant performance metrics and report actionable insights- Create graphics in Canva, Photoshop, & Illustrator Show less

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  Colliers

  Aug 2022 - now

  Global Marketing Data Specialist

  Colliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 70 countries, our 23,000 enterprising professionals work collaboratively to provide expert real estate and investment advice to clients.Job duties- Leaded the implementation of Colliers' first self-serve Global Marketing Analytics Dashboard, hosted on SharePoint and powered by Google Analytics 4 & Big Query. This innovation empowers marketing leaders worldwide with real-time access to their country site performance data. In 2024, more than 200 digital marketing leaders, from 35 different countries, accessed the platform.- Established an SEO resource center, delivering the latest tactics to bolster organic ranking growth.- Collaborate closely with Global Digital Platforms & Engineering, Global Digital Products, and regional marketing teams (APAC, EMEA, LATAM, US, and Canada) to shape analytics strategy and identify key performance metrics.- Provide unwavering support to regional marketing teams, digital engagement, social media, and other global teams with ad-hoc reporting and in-depth website analysis.- Regularly produce insightful monthly reports from site data and effectively communicate opportunities and challenges.- Spearhead the evolution and documentation of a comprehensive business-wide tagging strategy via Google Tag Manager.- Conduct routine tagging audits and data integrity checks to ensure the accuracy and reliability of our tagging environment. Show less