Alok V

Experience

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  Hitachi Data Systems Corp.

  Jan 1999 - Jan 2000

  Marketing Programs Manager

  ▬▬▬▬▬▬▬▬▬▬▬▬▬I was awarded this marketing management position to accelerate performance through marketing planning and leadership, program optimization, sales enablement, and communications management. I directed sales forecasting and reporting responsibilities, and oversaw quote preparation, channel conflict resolution, and drafting of win/loss reports to accurately track outcomes.▬▬▬▬▬▬▬▬▬▬▬▬▬► Increased program visibility to generate $100M (24% of HP's total high-end storage sales), resulting in HP "Best-in-Class, Master-Level Reseller" status.Managed marketing operations and sales support to accelerate performance. ► Expedited the sales submission process for 40% faster closing rates.► Developed the company's first playbook—earned an employee award for this contribution. Show less

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  Marconi PLC (Ericsson)

  Jan 2000 - Jan 2002

  Manager Marketing

  ▬▬▬▬▬▬▬▬▬▬▬▬▬I stepped into this Marketing Manager role and defined a winning marketing strategy to champion the company's entire product portfolio—reaching new audiences and strengthening sales outcomes in existing markets. I led and inspired the marketing team to create communication tools, presentations, and marketing programs while introducing sales enablement and support programs.▬▬▬▬▬▬▬▬▬▬▬▬▬► Built the marketing strategy for a new product and assembled/qualified a "tiger team" sales force to capture $16M in sales, 20 high-value accounts, and rapid adoption by 5K users.► Pioneered marketing programs, campaigns, trade shows, and collateral (data sheets, FAQs, brochures, white papers, sales scripts, presentations, and a sales guide) to market the product portfolio with consistent, branded messaging.► Implemented configuration tools that improved the accuracy of sales quotes in the field more than 50%.► Selected as one of four employees to represent the organization in a corporate video.► Established and enriched a product portal with customer-focused "success stories" to bolster responses to sales, media, and analyst requests while providing a combination of real-world customer insights garnered through direct interviews and research and data-driven details—such as network diagrams and ROI.► Created the company's only specialized channel partner offering.► Introduced a "Discover Your Voice!" starter package and "Build Your Voice!" rebate offer with partner portal to maximize exposure. Show less

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  IMEX Research, Inc.

  Jan 2002 - Jan 2004

  Senior Research Analyst

  ▬▬▬▬▬▬▬▬▬▬▬▬▬In this intensive position, I performed in-depth market, industry, and competitive research on the latest innovations in servers, storage, and networking. I actively marketed and promoted research reports, articles, and services to boost visibility and revenue for the company. In addition, I wrote and published articles and reports that improved exposure to equipment manufacturers and the media.▬▬▬▬▬▬▬▬▬▬▬▬▬► Provided research reports and publications that contributed to meaningful, actionable insights for corporate clients—Cisco, Dell, Emulex, HP, IBM, McData, NEC, LSI Logic, NetApp, Sun Microsystems and others.► Online exposure transformed a grassroots company into a thought leader in the industry.► Contributed to IMEX Research becoming a founding member of the Blade Systems Alliance and delivering the keynote speech at the annual Server Blade Summit.► Oversaw research and content development on leading-edge infrastructure technologies. Reports included High-Performance Computing, Storage over IP, NAS/SAN, and Next-Generation Data Center. Show less

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  Siemens Communications, Inc. (Unify)

  Jan 2004 - Jan 2007

  Product Manager / Product Marketing Manager

  ▬▬▬▬▬▬▬▬▬▬▬▬▬Drawing on years of marketing research (market, industry, and competitive analysis) and marketing management experience, I created and executed marketing plans and campaigns to launch a v1.0 product. As Product Manager and Product Marketing Manager, I fueled awareness for the flagship product—distinguished as InfoWorld's "Technology of the Year" and 1st place in SIP PBX's Stake a Claim Review.Even today, the platform maintains a top-3 market position in the extremely competitive technology marketplace.▬▬▬▬▬▬▬▬▬▬▬▬▬► Launched five new products in the U.S. (200+ part numbers) with accountability for customer field trials, product support and maintenance, inventory, training courseware, and documentation.► Produced a webinar on a $5K budget that ranked in the top-2 "most viewed" in company history. Show less

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  Server Engines (acquired by Emulex)

  Jan 2008 - Jan 2008

  Director of Marketing

  ▬▬▬▬▬▬▬▬▬▬▬▬▬In this high-impact marketing leadership role, I made a powerful and lasting impact through marketing strategy and execution, communications, and media and analyst relations. My efforts—together with the expertise and dedication of my colleagues—positioned this start-up for its ultimate acquisition by Emulex for $155M.▬▬▬▬▬▬▬▬▬▬▬▬▬MARKETING PLANNING, STRATEGY & LEADERSHIP► Created and managed the channel marketing strategy to leverage revenue-generating opportunities in a three-tiered ecosystem of strategic, technology, and reseller partners.► Identified and targeted 500+ resellers with a content campaign of channel-ready documentation that engaged, informed, and influenced the reseller community.► Managed presence at industry events such as VMworld. Defined the trade show marketing plan and oversaw booth selection, team building, press and analyst outreach, and on-site event management.► Launched the company's first direct-marketing campaign by building separate, targeted lists of industry analysts, editors, channel partners, alliance partners, and end users. Tracked analytics (including open, click-through, and delivery rates for e-mail blasts). Show less

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  The Marketer's Continuum

  Jan 2009 - now

  Marketing & Communications Director │ Principal & Founder

  ▬▬▬▬▬▬▬▬▬▬▬▬▬I launched The Marketer's Continuum when the economy was in the midst of a recession. I jumped in boldly—head first—and I'm proud of the results that I delivered to start-up and corporate clients since the very beginning. In addition to my work with C-suite executives, owners, and other business leaders and stakeholders as a consultant, strategist, and marketing leader, I managed all operations of the business including budgeting and finances, strategic planning, client services, marketing, business development, analytics, and growth planning.▬▬▬▬▬▬▬▬▬▬▬▬▬PRODUCT MARKETING, MARKET RESEARCH & COMPETITIVE INTELLIGENCE► Launched and marketed a cloud-hosted service for the world's 8th-largest data center, yielding #1 market share in the purchase of linear accelerators at 70% (#2 was 23%). ► Performed in-depth market and competitive analysis for IP-PBX vendor, and built a marketing strategy to increase sales metrics.CONTENT & MARKETING MANAGEMENT► Created a seamless, minimalist content approach for a VAR's website, and introduced optimized messaging for high-margin products. The project refined the brand, increased visibility, and contributed to the acquisition by a top-100 cloud services provider.► Produced 40 branded, optimized, and engaging blog posts in 10 months to position a technology company as a thought leader (HP asked the company to contribute to its DevOps community).SOCIAL MEDIA & COMMUNICATIONS► Increased Twitter followers 535% in 60 days, developed a WordPress microsite and LinkedIn product page, and identified key influencers for an SDN's test automation platform.► Crafted SEO-optimized press releases and high-impact communications for media and analyst relations. Show less