
Natalia R.

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About me
Creative Copywriter | Human Rights Advocate | Experimental Learning, Arts & Poetry
Education

Universidad Rafael Landívar
2020 - 2020Bachelor's Degree Communications
Universidad Galileo
2021 - 2022Associate Degree International Service Protocol and Management
Universidad Galileo
2021 - 2024Bachelor's Degree Diplomacy and International Relations
Aspire Institute
2024 - 2024Aspire Leaders Program Fellow
Experience

CDMedia
Jan 2021 - Feb 2023Developed retail strategies and visual merchandising to enhance product presentation and increase inventory turnover. Collaborated on planning effective promotions to boost sales during year-end seasons. Supervised daily retail store operations. Comprehensive contribution to the retail sales team. Oversaw inventory management and organized special events. Built trusted customer relationships and collaborated with management to identify opportunities for operational improvements.
Retail Executive
Jun 2021 - Feb 2023Associate
Jan 2021 - Dec 2022

Artigo Agency
Jan 2023 - Mar 2023Junior CreativeCreated impactful brand identities in the market. Developed and implemented effective digital content strategies for social media across various projects. Designed branding and naming for brands and professional projects.

Core Code io
Apr 2023 - Jun 2023Community Manager & Digital StrategistDesigned and executed digital strategies for social media content (Meta, TikTok, LinkedIn, Discord). Implemented tactics to boost presence, reach, and engagement. Managed ad campaigns on Meta and LinkedIn, meeting performance and budget goals. Participated in photography/video for Core Code activations and events.

TELUS Digital AI Data Solutions
Sept 2023 - Oct 2024Writer AnalystSpecializing in advancing AI for effective Spanish communication through precise content research and strategy. Collaborating with teams to refine AI models, integrating linguistic and cultural nuances for impactful interactions.

Publicis Groupe
Oct 2024 - nowCopywriterI craft compelling and strategic content across diverse platforms, focusing on storytelling that resonates with target audiences. My role involves developing creative concepts, delivering high-impact campaigns, and ensuring brand messaging aligns with client goals while driving engagement and results.

Universidad Francisco Marroquín
Jan 2025 - nowMentorI guide students in mastering digital marketing through branding, campaign design, customer analytics, and real-world projects, fostering creativity and critical thinking while leveraging my expertise in marketing strategy and leadership.
Licenses & Certifications
- View certificate

Educational Promoter for Peace
DiverArte GuatemalaAug 2021 
Introducción a Diseño Web
Tanta DinamitaNov 2023
Programa Jóvenes D+
NIMD | Netherlands Institute for Multiparty DemocracyOct 2022
Nuevas Narrativas
VisiblesAug 2022
Nuevas Narrativas
VisiblesFeb 2023- View certificate

Internet Sales Operator Certification
ECommerce InstituteAug 2021 
The English Studio London Certification Intermediate English (B1)
The English Studio LondonJun 2017
Honors & Awards
- Awarded to Natalia R.All Star Portfolio Night Guatemala City The One Club For Creativity Jun 2023
Volunteer Experience
Board Member
Issued by Visibles on Jul 2024
Associated with Natalia R.Assembly Member
Issued by Visibles on Feb 2024
Associated with Natalia R.Voluntaria
Issued by Visibles on Jun 2022
Associated with Natalia R.Voluntaria
Issued by Publicitarias on Jan 2024
Associated with Natalia R.Fundraising Assistant
Issued by Guatemala Center Project on Feb 2024
Associated with Natalia R.Registration Staff Volunteer
Issued by Volcano Summit on Aug 2024
Associated with Natalia R.Asistente de Protocolo
Issued by Feria Internacional del Libro Guatemala on Nov 2022
Associated with Natalia R.Montaje
Issued by La Revuelta on Nov 2022
Associated with Natalia R.Voluntaria
Issued by Odasa on Nov 2022
Associated with Natalia R.Estudiante voluntaria
Issued by Plantemos on Jan 2018
Associated with Natalia R.
Languages
- frFrancés
- inInglés
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