Natalia R.

Experience

• 

  CDMedia

  Jan 2021 - Feb 2023

  Developed retail strategies and visual merchandising to enhance product presentation and increase inventory turnover. Collaborated on planning effective promotions to boost sales during year-end seasons. Supervised daily retail store operations. Comprehensive contribution to the retail sales team. Oversaw inventory management and organized special events. Built trusted customer relationships and collaborated with management to identify opportunities for operational improvements.

  • Retail Executive

    Jun 2021 - Feb 2023

  • Associate

    Jan 2021 - Dec 2022
• 

  Artigo Agency

  Jan 2023 - Mar 2023

  Junior Creative

  Created impactful brand identities in the market. Developed and implemented effective digital content strategies for social media across various projects. Designed branding and naming for brands and professional projects.

• 

  Core Code io

  Apr 2023 - Jun 2023

  Community Manager & Digital Strategist

  Designed and executed digital strategies for social media content (Meta, TikTok, LinkedIn, Discord). Implemented tactics to boost presence, reach, and engagement. Managed ad campaigns on Meta and LinkedIn, meeting performance and budget goals. Participated in photography/video for Core Code activations and events.

• 

  TELUS Digital AI Data Solutions

  Sept 2023 - Oct 2024

  Writer Analyst

  Specializing in advancing AI for effective Spanish communication through precise content research and strategy. Collaborating with teams to refine AI models, integrating linguistic and cultural nuances for impactful interactions.

• 

  Publicis Groupe

  Oct 2024 - now

  Copywriter

  I craft compelling and strategic content across diverse platforms, focusing on storytelling that resonates with target audiences. My role involves developing creative concepts, delivering high-impact campaigns, and ensuring brand messaging aligns with client goals while driving engagement and results.

• 

  Universidad Francisco Marroquín

  Jan 2025 - now

  Mentor

  I guide students in mastering digital marketing through branding, campaign design, customer analytics, and real-world projects, fostering creativity and critical thinking while leveraging my expertise in marketing strategy and leadership.