Jack Atkinson

Experience

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  Plough Inc.

  Sept 1971 - May 1973

  Advertising / Marketing Dept

  As one of two marketing/advertising associates, we conducted all of the marketing/advertising research for Plough, Inc: Mabelline Cosmetics, St. Josephs Aspirin, Coppertone Suncare Products and Digel Anti-Gas/Anti-Acid. We reported our findings to the Sr. V.P. of Marketing for Plough, Inc. One project I conducted personally was a packaging test for Mabelline's Great Lash Mascara. We designed 7 separate color combinations for the top and bottom of the package. Brown & Yellow, Black & White, etc. The PINK & GREEN package was the clear winner from the responses I obtained from 1000 college aged girls on University Campus. This is what I recommended to the V.P. of Marketing and that is what the company went with for their mascara. All of these years later, Maybelline Great Lash, in its PINK & GREEN package, is and has been the top selling "cosmetic" in the WORLD. Only the colors of the packaging have stayed the same. Show less

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  Holiday Inns, International

  May 1973 - Dec 1976

  Corporate Art Director, Exec. Suite

  As the corporate Art Director and a part of the Dept. of Design and Planning, it was our job to invent the future of Holiday Inns. Working as a member of 3 person team with the President of HI & Sr. VP of Food & Beverage, I was in charge of refining the promotion and I came up with the promotional headline: "KIDS EAT FREE" - which has become the most widely used food promotion in the world, today. As Corporate Art Director I was responsible for all things visual for the corporation, signage, all menus, room #s, restaurant logos, any printed pieces, etc. Show less

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  San Francisco Chronicle

  Dec 1983 - Dec 1984

  Art Director for the Sunday Magazine

  Chief Art Director for California Living, a Weekly Sunday Magazine, circulation of 750,000.

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  The Denver Post

  Jan 1985 - May 1986

  Art Director for all Magazines, Daily Features and Special Sections.

  Art Director of the Weekly Sunday Magazine - then was awarded expanded responsibilty for all of the Daily Features Sections, all weekly magazine sections and all special sections.

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  Jack Atkinson Studios LLC

  Jan 2001 - now

  Owner

  Jack Atkinson Studios LLC publishes the online arts and culture lifestyle magazine ARTS&FOOD® (online at ARTSandFOOD.com). A GUIDE TO THE GOOD LIFE through articles on Art, Design & Food. MISSION: Make Your Life "Beautiful and Delicious"™--for the rest of your life.

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  ARTS&FOOD® Magazine

  Nov 2010 - now

  Founder, Editor, Publisher

  ARTS&FOOD® Magazine (The Offical Website of the Arts and Humanities™) is a mostly online publication located on the web at www.ARTSandFOOD.com . It has been continuously published by Jack Atkinson Studios, LLC since November of 2010. (Make Life Beautiful and Delicious!™) The publication covers culture, home cooking, and restaurants at the center of the creative universe in New York City, and at every cultural destination of interest, within the 50 United States and US Citizens doing things of interest, abroad. Show less