Ashfaque Shaikh

Experience

• 

  Brainstrust India Ltd

  Jun 2008 - Jun 2010

  Senior Business Development Executive

  Training and consulting agency providing customized solutions to optimize results for world renowned companies like Philips, TATA, Colgate etc.

• 

  McCann Worldgroup

  Jun 2010 - Oct 2012

  Project Manager

  Brands:NEO Cricket, NEO Sports, Radio Mirchi, Indian Oil, Videocon Mobile Services, Parachute Advansed Hair Oil, Parachute Advansed Knowledge Centre, Western Union Money Transfer, Parx – a fashion brand by Raymond

• 

  JWT

  Oct 2012 - Jan 2013

  Account Manager

  Brands:Good Knight and Birla Sun Life Insurance

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  Ikon Advertising and Marketing

  Feb 2013 - Nov 2021

  Senior Account Manager

  Came on board to provide consultation and advertising solutions to clients which include a 360° approach for:• Brand Building: Conceptualizing and Executing Marketing and Advertising Campaigns• Customer Profiling and Target Group Identification• Nomenclature for new brands and new product line-ups• ATL and BTL campaigns: o Planning and execution of Print and TVC campaigns o Planning and Execution of Social media and digital marketing campaigns o Activation, packaging and development• Increase customer base through targeted marketing approach and reaching target audience through penetration strategies based on research• Revenue targets achievement by bringing the client on online and other sales generation channels• Footfall generation and upselling through tactical promotional activities and fluid marketing strategy• Cause-based marketing strategies to increase brand equity• Identification and selection of Brand communication channels• Initiation and successful execution of promotional campaigns for new product launch• Helping brands to tackle approval constraints• Legal packaging requirements in MENA region Show less

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  Iasmedia

  Mar 2016 - Nov 2021

  Marketing Manager

  • Spearheaded the launch of HawkEye, the GCC's first video interaction technology for eCommerce, Online/Digital Advertising and OTT Platforms• Develop marketing strategies for the company in line with company objectives• Overseeing and managing marketing budgets• Design, implement and facilitate an effective marketing strategy• Assist the sales team with creative inputs and develop brand insights with 360° marketing campaigns• Responsible for creating alternate revenue models for SET Asia in the MENA Region• Explore business opportunities through penetration across the MENA Region• Create concepts for the key properties on channels• Launched a performance-based strategic business division for the company resulting in diversification for the company with new revenue streams Show less

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  Nutridor Dairy Manufacturing LLC

  Nov 2021 - now

  Marketing and Brand Manager