Grace Giffin

Experience

• 

  Michaels Stores

  Jul 2019 - Dec 2021

  Sales Associate
• 

  Arthur L. Irving Entrepreneurship Centre

  May 2023 - Sept 2024

  As the Marketing and Communications Coordinator, I managed the Centre’s social media platforms, email campaigns, and event promotions. I designed branded visuals using Canva, scheduled content through Loomly, and produced engaging reels to promote events and share success stories. I also collaborated with the team to showcase student and alumni entrepreneurs while tracking performance metrics to ensure consistent growth and engagement. In this role, I helped design and launch the Access Ability Entrepreneurship Program, supporting entrepreneurs with self-identified disabilities through a 9-month business incubator. I organized mentorship pairings, monthly coaching roundtables, and expert-led training sessions. This work helped participants develop their businesses and gain valuable resources for long-term success.

  • Marketing and Communications Coordinator

    Mar 2024 - Sept 2024

  • Project Design Coordinator

    May 2023 - Mar 2024
• 

  Athena's Playground

  Jul 2024 - now

  As the Social Media Marketing Manager, I oversaw Instagram and Facebook to enhance brand visibility and engagement. I created eye-catching content using Canva or made engaging reels and scheduled posts through Airtable. I also interacted with the audience by responding to messages and comments. By analyzing performance metrics and implementing creative strategies, I’ve driven significant growth across all platforms, including the creation of engaging reels to promote the company’s online courses. Show less

  • Marketing Manager

    Apr 2025 - now

  • Social Media Manager

    Jul 2024 - Apr 2025
• 

  Experience Ventures

  Nov 2024 - Jan 2025

  Student-In-Residence

  In this role, I provided personalized marketing support to nine entrepreneurs with self-identified disabilities, helping them develop effective strategies tailored to their businesses. I created brand guides, social media plans, and cold email outreach campaigns to address their specific needs. Through detailed scope meetings, progress updates, and final presentations, I delivered actionable solutions that supported their entrepreneurial goals in industries ranging from rural services to event planning. Show less

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  Arthur L. Irving Entrepreneurship Centre

  Apr 2025 - now

  Marketing and Communications Lead Coordinator

  As the Marketing and Communications Lead Coordinator, I support the execution of strategic marketing initiatives for the Centre. I oversee day-to-day communications, help manage a student team member, and coordinate content across social media, email campaigns, and web platforms. I write web articles, review and approve content to ensure brand alignment, and collaborate with the Marketing Officer to implement campaigns that promote student and alumni entrepreneurship. I also monitor performance metrics and help identify opportunities to improve reach and engagement. Show less