
Marlies Akkermans
Digital Marketeer

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About me
Digital Platform Manager @ AMS (Antwerp Management School)
Education

AP Hogeschool Antwerpen
2012 - 2015Bachelor's degree Business management, Marketing Magna cum laude
Experience

Discover.be
Jan 2016 - Dec 2019Digital MarketeerOnline visibility is a must. As an ambitious company you need to attract new visitors to make your company grow. Discover online marketing makes sure you reach your aims and results, now and in the long term by offering practical tailor made online marketing solutions. How we do this? We optimize your website with the right keywords and make sure you get the right online visibility. We advertise in the larger search engines, maintain your social media accounts and even send newsletter to your (potential) customers. And this is just a small selection of the countless possibilities. As an online marketeer, I create and manage the online marketing strategy for my clients, always supported and backed up by an experienced online marketing consultant. This includes:• Managing SEA campaigns (Google Ads, Bing, Meta, LinkedIn, etc.)• Managing SEO campaigns (content marketing, technical optimization)• Being responsible for the social media part and e-mailing marketing campaigns• Conversion optimization projects • Managing web analytics (maintaining analytics accounts, analyzing newsletters, social accounts, etc) Show less

OMCollective
Feb 2016 - Dec 2019Digital Marketing StrategistOnline visibility is a must. As an ambitious company you need to attract new visitors to make your company grow. Discover online marketing makes sure you reach your aims and results, now and in the long term by offering practical tailor made online marketing solutions. How we do this? We optimize your website with the right keywords and make sure you get the right online visibility. We advertise in the larger search engines, maintain your social media accounts and even send newsletter to your (potential) customers. And this is just a small selection of the countless possibilities. As an online marketeer, I create and manage the online marketing strategy for my clients, always supported and backed up by an experienced online marketing consultant. This includes:• Managing SEA campaigns (Google Ads, Bing, Meta, LinkedIn, etc.)• Managing SEO campaigns (content marketing, technical optimization)• Being responsible for the social media part and e-mailing marketing campaigns• Conversion optimization projects • Managing web analytics (maintaining analytics accounts, analyzing newsletters, social accounts, etc) Show less

Bruno.
Jan 2020 - Oct 2023Digital Marketing Specialist• Managing SEA campaigns (Google Ads, Bing, Meta, LinkedIn, etc.)• Managing SEO campaigns (content marketing, technical optimization)• Being responsible for the social media part and e-mailing marketing campaigns• Conversion optimization projects • Managing web analytics (maintaining analytics accounts, analyzing newsletters, social accounts, etc)

Antwerp Management School
Nov 2023 - nowDigital Platform ManagerLead the development, implementation, evaluation and optimization of the AMS website, digital platform (HubSpot & Craft) approach and digital marketing analytics approach and dashboarding.
Licenses & Certifications

Erasmus
ECACEE Jyväskylä, FinlandMay 2014- View certificate

HubSpot Marketing Software
HubSpot AcademyDec 2023 - View certificate

Inbound Marketing
HubSpot AcademyNov 2023
Languages
- neNederlands
- enEngels
- frFrans
- duDuits
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