Jocelyn Costlow

Experience

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  I-Go Car Sharing

  Apr 2007 - Aug 2007

  Marketing and Outreach Intern

  •Increased membership by leading summer festivals•Coordinated marketing and outreach events including scheduling, arranging and preparing volunteers, setting up and dismantling space, staffing the booth•Presented product concept and point of differentiation at various outreach events throughout Chicagoland

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  Zoeller Media Sales, Inc

  Aug 2007 - Dec 2007

  Sales Assistant (Intern)

  •Became the first intern hired into a permanent position•Coordinated client appreciation events•Assisted with proposals from prospecting to submission stage

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  Zoeller Media Sales, Inc.

  Feb 2008 - Nov 2011

  •Promoted to management position due to self obtained expertise and success with the AARP.org account during its infancy stage•Grew Midwest Territory sales over 450% from 2009’s re-launch to 2011•Designed and implemented an aggressive sales strategy and goals to meet annual stretch objective by collaborating with client leadership, internal management, promotional teams and agencies•Set strategies and goals for Account Manager responsible for six states within the Midwest Territory•Tasked with both retention of current accounts ranging from $5,000 to $3,000,000 as well as prospecting for future clients Show less •Grew initial six state responsibility for AARP Media Sales (AARP The Magazine, AARP Bulletin and AARP.org) to include an additional five state territory for AARP.org, ultimately to grow into the largest territory within the Midwest, Minnesota•Earned sole responsibility for American Diabetes Association Publications (Diabetes Forecast, Diabetes, Diabetes Care, Diabetes Spectrum and Clinical Diabetes) in the Midwest within six months•Asked to manage the Weight Watchers Magazine account in addition to managing AARP Media Sales and American Diabetes Association Show less

  • Midwest Territory Digital Sales Manager

    May 2011 - Nov 2011

  • Account Executive

    Feb 2008 - Nov 2011
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  GreatSchools

  Feb 2012 - Dec 2012

  Midwest Digital Advertising Sales Manager

  •Grew relationships with clients like Procter & Gamble, Walgreens, Dreamfields, WyzAnt, etc. and agencies such as Critical Mass, 3 Interactive, Centro, Maxus, Starcom, Haworth, etc. as the first Midwest Advertising Sales Manager based in the territory•Secured, developed and responded to RFPs from first time prospects such as SC Johnson, Purell, Chrysler and more

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  The Pepper Group

  Jun 2013 - Nov 2015

  •Linked marketing activities to broader client business objectives•Contributed significantly to the development of strategic brand platforms and marketing plans and wrote creative strategies for projects, campaigns and fully integrated marketing efforts•Supported Creative Director in selling concepts and designs•Acted as the primary client contact for assigned projects and developing relationships with clients to move projects forward•Created and managed relationships with clients and their staff•Proactively sought additional projects or new business from existing clients, wrote proposals for new projects with existing clients and effectively presented and sold these projects•Kept apprised of clients'​ brands, products and/or services, as well as clients' marketplaces and developments in the business of marketing, including learning about new resources and ideas•Handled monthly billing and reconciliation of all projects for assigned clients; maintained clear estimates, costs and ongoing accounting status reports for clients and the internal team Show less

  • Senior Project Manager

    Apr 2015 - Nov 2015

  • Project Manager

    Jun 2013 - Apr 2015
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  Magnani Continuum Marketing

  Nov 2015 - Sept 2016

  Senior Account Executive

  I understood and implemented client strategies, developed processes, strengthened client relationships and provided mentorship to junior team members.• Strengthened relationships with multiple client contacts across three accounts, including the agency's largest and oldest account• Understood and translated client strategies• Mentored, coached and grew junior team members• Managed and took ownership and responsibility for all identified clientcontacts, including oversight of projects and processes• Anticipated and escalated issues to Director of Client Service• Understood and translated client strategies working with Director of Strategy& Planning • Identified information gaps and client opportunities working with Account Directorand Director of Strategy & Planning• Developed industry expertise as it related to client contacts' specific products• Drove specific client initiatives by providing strategic and marketing insights andleadership• Understood clients' business and generated new ideas to enhance clientperformance• Oversaw and took ownership for estimates, projections, timelines, meetingnotes, proofreading and scheduling meetings for assigned projects/contacts• Collaborated across disciplines and client teams, as necessary to ensureprojects were flawlessly executed within the assigned deadlines • Managed, authorized (internally), maintained and reported assigned clientbudgets• Contributed to the overall success of the team and clients’ satisfaction • Contributed to performance reviews of junior team members Show less

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  Symmetri Marketing Group

  Nov 2016 - Feb 2017

  Senior Planner (Contract Role)

  I managed agency's 2nd largest account, SGK Inc. through a time of transition. • Mentored and supported assistant account executive's growth on the account• Developed SOPs for continued account management• Analyzed billable hours against proposals and completed billing• Provided strategic guidance• Handled day-to-day client requests• Developed proposals• Managed projects and budgets

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  Healthy Schools Campaign

  Oct 2017 - Nov 2017

  Marketing Consultant (Contract)

  I provided event support and coordination services for the Cooking up Change auction, raffle and more.

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  Movéo

  Nov 2017 - Mar 2018

  Sr. Manager, Consulting & Engagement

  • Served as a primary contact for an account new to the agency• Acted as a project manager • Actively participated in all presentations to clients• Led one new client account from client download sessions to strategy through project execution, with $1M+ in projections• Contributed to two health accounts as part of a larger team, covering two to three service lines each • Responsible for billing and financial profitability on all accounts and service lines managed• Oversaw junior associate as support staff on assigned account• Maintained working knowledge of marketing tactics and strategies: print and digital media, print collateral, infographics, emails, landing pages, websites, lead generation, lead nurture, Account Based Marketing• Created estimates, creative briefs, timelines, agendas, and recaps for integrated communications deliverables to align agency and client expectations• Maintained and built client relationships through responsive, strategic, and collaborative communication to increase revenue and ensure satisfaction with creative deliverables Show less

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  The Mom Project

  Mar 2018 - Jan 2022

  The Mom Project Career Pause

  Life evolves. This section denotes an extended step away from the paid workforce to significantly contribute to one's family.

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  Produtions Plus

  May 2018 - Jul 2019

  Brand Ambassador (Part time)

  • Nespresso Coffee Advisor (Product Demonstrator/Brand Ambassador) May 2018 • Stokke Retail Merchandising Specialist October 2018

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  Follett Learning

  Mar 2022 - Jul 2023

  Content Marketing development, management, and execution.• Research, brainstorm, and ideate content based on how content is consumed by different audiences across different social media channels.• Consistently deliver on-brand voice across all content pieces through interesting and compelling writing that can be leveraged on Follett's digital and social media platforms.• Conceptualize, build, and execute campaigns to drive brand positioning, increase customer acquisition, drive traffic to Follett social media channels, web sites and generate customer prospects.• Work alongside Content Marketing team in the management of Follett's thought leaders and social media influencers.Social media campaign development, management, and execution.• Conceptualize, build, and execute comprehensive social media content and posting strategies that achieve audience growth, engagement, and web traffic targets.• Manage and produce original, compelling, high-quality content to leverage on social channels.• Facilitate audience-company communications across social media channels.• Partner effectively to build relationships and work with designers, video producers, and content producers internally and externally to ensure that content is creative and appealing to the audience.• Work with the marketing and product teams to ensure that launches net social “buzz” with the audience.• Ensure that posting and content adheres to Follett brand standards.• Stay on top of social media trends, technologies, and best practices.• Post, monitor, engage with, and escalate all social media marketing efforts. Social Media and Content Marketing Analytics and Reporting• Analyze campaign performances and data to understand audience behaviors, interaction effectiveness for campaign optimization strategies going forward.• Prepare weekly/monthly reports as well as campaign specific reporting to support business and product growth.• Refine strategies based on campaign performance. Show less - Administering comprehensive social media and content strategies that achieveaudience growth, engagement, and web traffic targets.- Ensuring that posting and content adheres to Follett brand standards.- Curate, publish, and promote content such as blogs, case studies, videos, andsocial media content.- Monitoring online conversations to understand audience behaviors, interactioneffectiveness for campaign optimization strategies going forward.- Preparing weekly/monthly reports as well as campaign specific reporting tosupport business and product growth.- Supporting content management on follettlearning.com, follettcommunity.com,and in the company’s digital asset management system.- Partnering effectively with designers and content producers to ensure content iscreative and appealing to the audience Show less

  • Sr. Content Marketing Specialist

    Apr 2022 - Jul 2023

  • Social Media Contractor

    Mar 2022 - Apr 2022
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  Round Lake Area Park District

  Oct 2023 - now

  Sponsorship and Community Engagement Coordinator