Ricardo Hoffmann

Experience

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  RFP Comércio e Serviços LTDA.

  Jan 1998 - Jun 2001

  Owner
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  Johnson Controls

  Jul 2001 - Feb 2010

  • Sales Supervisor

    Jun 2008 - Feb 2010

  • Senior Sales Engineer

    Jan 2006 - May 2008

  • Sales Engineer

    Jul 2001 - Dec 2005
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  Rio Barra Comercio de Ar condicionado Ltda.

  Mar 2010 - Jun 2010

  Commercial Manager
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  Johnson Controls

  Jul 2010 - Jan 2019

  Responsible for the sales of the Industrial Refrigeration products in Australia, New Zealand and other countries in Oceania. Brands: SABROE, FRICK and YORKRange of Products: bare compressors, compressor packages, packaged equipments, heat pumps, industrial chillers, air handlers, heat exchangers, condensers, control systems, evaporators and vessels. Responsible for the Marine Service Branch in Brazil, that is a part of the Global Marine Service with other branches spread around the world, and also responsible for the Sales of the New Buildings for Marine and Offshore in Brazil.Products: equipment, parts and services related with Heating, Ventilation, Air Conditioning and Refrigeration for vessels and platforms (oil rigs).In both cases, my reports are directly to USA (Service) and Denmark (New Buildings). Sales leader for the Marine and Oil&Gas segment for the following product lines:- CS&F (Control, Security and Fire);- Service (Onshore e Offshore), - Refrigeration (systems for gas compression processes and complex refrigeration systems);- Marine Systems (HVAC&R for Offshore, Merchant and Navy)*. *for this line of products, I reported directly to to GMN (Global Marine&Navy) HQ in Denmark Responsible for the development of the Marine business in Brazil (Offshore, Merchant and Navy), working together with the GMN (Global Marine&Navy) HQ in Denmark, and also responsible for the account management of Petrobras account. Responsible for:- leading sales engineers and sales representatives in all regions of Brazil for the sale of Residential HVAC equipment through e-commerce and retailers.- form the marketing strategic actions in the Retail Business;- define the strategy of pricing and purchase from China;

  • Sales Manager for Pacific Region - Industrial Refrigeration

    Nov 2016 - Jan 2019

  • Branch Manager Brazil - Marine Service and Offshore New Buildings

    Oct 2014 - Oct 2016

  • Head of Sales Brazil - Marine and Oil&Gas

    Feb 2013 - Sept 2014

  • Sales Manager Brazil - Marine and Oil&Gas

    Jan 2012 - Jan 2013

  • National Retail Manager Brazil

    Jul 2010 - Dec 2011
• 

  Regal Beloit Corporation

  Feb 2019 - Apr 2024

  Head of Sales in Australia and New Zealand for the products sold by the Industrial Systems Group of Regal Rexnord Corporation.Brands: CEMP, ELCO, FASCO, GENTEQ, JAURE, MARATHON, OBA, TORIN, KOP-FLEXRange of Products:Air Systems: axial fans, centrifugal fans, fan decks, direct drive fans, roof mounted fans, jet fans, belt drive blowers, single blowers, fan filter units and smoke extraction fans;- Fractional Horse Power: small electrical motors - MT series, CW series, "C" frame, Nema 32, 38, 42, 48 & 56 frames - used in many types of applications, such as refrigeration, air conditioning & ventilation, swimming pool & spa pumps, household appliances, air compressors, farming equipment, cement mixers and catering equipment.- Industrial Motors: single phase motors up to 3.7 kilowatts, light industrial aluminium up to 18.5 kilowatts and heavy industrial cast iron up to 1,000 kilowatts, with voltages available up to 1,100 volts.- Insulators & Conductors: Regal Australia (formerly O’Brien-AIM) is the largest supplier of electrical and thermal insulating material in Australia and New Zealand. Show less Responsible for the Commercial Systems Group business in Australia.Brands: AFMC, TORIN, FASCO and NICOTRA GEBHARDTRange of products:- Air Systems: axial fans, centrifugal fans, fan decks, direct drive fans, roof mounted fans, jet fans, belt drive blowers, single blowers, fan filter units and smoke extraction fans;- Fractional Horse Power: small electrical motors - MT series, CW series, "C" frame, Nema 32, 38, 42, 48 & 56 frames - used in many types of applications, such as refrigeration, air conditioning & ventilation, swimming pool & spa pumps, household appliances, air compressors, farming equipment, cement mixers and catering equipment.- Die Casting: customized Aluminium pressure die cast parts to various Australian industries. Show less

  • Director & General Manager - INDIA & PACIFIC REGION

    Apr 2021 - Apr 2024

  • Commercial Director - PACIFIC REGION

    Nov 2020 - Mar 2021

  • Business Leader Australia - Commercial Systems Group

    Sept 2019 - Oct 2020

  • Business Leader Australia - Air Systems

    Feb 2019 - Aug 2019
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  Marathon Electric Pacific ( A WEG Group Company )

  May 2024 - now

  Director & General Manager