Omar Faruk

Experience

• 

  Opsonin Pharma

  Jan 2014 - Jun 2015

  Senior Officer, commercial

  Sourced local spare parts and materials to run the factory production smoothly Liaison good supplier relationship for best and on time sourcingSearched best source of raw materials to manage best fit for productions Helped accounts team to processed bills of suppliers within given deadlinePurchased coal and bone with best product in best price which lead to manage1 year production of capsule shell

• 

  Future Startup

  Nov 2014 - Jun 2015

  Business Development Fellow

  Work for strategic partnering with companies for onsite contents.Collect on site advertisements.Meeting the new potential clients for sponsorshipExpand the business and revenue generation.Develop and deliver the services as per client needs.Monitor business growth and design strategy for more client reach.Communicating clients and stakeholders through social media and others means of communications

• 

  Hangers Plus

  Jul 2015 - Dec 2015

  Executive,Sales

  Managed present clients and find the potentialsAchieved sales TGT Ensure all clients service to manage timely shipment.

• 

  PRAN-RFL Group

  Jan 2016 - Dec 2020

  Working at PRAN Confectionery to define and execute long term business vision, objectives and strategy of responsible brand- center filled gum and wafer biscuitAssist supervisor to prepare annual marketing plan of my respective brands.Responsible for evolving center fill gum & wafer biscuits situation/ brand performance- analyze the current business.Preparing assigned brand’s marketing budget and executes that accordinglyProvides inputs to design & develop new innovationMonitor sales of responsible brandsPrepare and implement trade and consumer promotions to increase sales as well as market coverage.Conducting ATL & BTL activities of responsible brandsVisit the markets on regular basis and collect consumer feedback and prepare a report on it to find out better results.Responsible for advertisement and communication development with team & external agencies. Show less

  • Deputy Brand Mnager, confectionery Business

    Nov 2018 - Dec 2020

  • Assistant Brand Manager

    Jan 2016 - Oct 2018
• 

  PRAN-RFL Group

  Dec 2022 - now

  Senior Brand Manager( Pran Confectionery and Daily Shopping, Retail Grocery Business)

  • Leading Chocolate Brand of BD: Create and launch new brands (DIVINO) as well as nurture existing brand (Traet chocolate)- 25+percent growth ensure over last 4 consecutive years and expanding to reach a height. • Develop winning strategy: Developed Brand strategy known as JTBD for Teat and Divine Chocolate. Which will help to closer to the consumer through all the deliverables. A precise statement crafted for the brand and working accordingly for the brands sustainability. • Build Brand awareness: Initiate brand execution that lead to keep the Teat chocolate at the heart of the consumers in all medium- ATL, BTL and Digital. SOV/SOM 1 Share of voice over last 2 years, reached top 100 cities with BTL presence, 5ML monthly reached through digital presence. • Engage consumer: Treat is known to over 50% consumer of 123 ML total addressable market, now keep working to acquire the consumer’s mind. • Secure category growth: overall 39% growth ensued from two chocolate brand form Pran confectionery. 30% of the market demand are unable to serve due to capacity. • Market penetration: Lead the market presence through Omni channel marketing strategy captured 45k new outlet every year. This year coverage TGT 200k outlet existing 120K • Collaborate and lead: Coordinate with internal (Supply chain, production, operation, Distribution, sales admin, accounts, HR, design, creative production, media etc) and external stakeholder like raw materials suppliers and different creative agencies. • Listen to consumer: visit consumer through modern trade outlet and retail market visit. A periodic consumer voice counted to win the mind of consumers(Both the primary and secondary TG Show less