Richard Morland

Experience

• 

  Chartered Management Institute

  Oct 1993 - Sept 1994

  Information Researcher

  Provided information services to the Institute's member base

• 

  IDC

  Sept 1994 - Feb 2002

  Responsible for selling a range of consulting and continuous information servces into IDC's key financial global accounts, predominantly London based investment and commercial banks. Sales manager for IDC EMEA, responsible for bringing in new technology clients and developing existing key accounts. Technology analyst covering the EMEA region

  • EMEA Sales Director, Investment Research Services

    Apr 2000 - Feb 2002

  • Sales Manager

    Mar 1998 - Mar 2000

  • Technology Analyst

    Sept 1994 - May 1998
• 

  NOP World

  Mar 2002 - Aug 2011

  Business Development & Marketing Director

  Responsible for Business Development & Marketing planning for NOP World's Business and Technology division covering technology, mobile, consumer electronics, entertainment and professional services organisations.

• 

  GfK

  Sept 2011 - Apr 2018

  Leading Global Product and Industry Marketing across GfK worldwide, working in partnership with the Business to develop product and industry specific marketing plans and to build strategies to penetrate key segments and key clients. Marketing and sales planning; campaign development and implementation; event planning; creative design; measurement and optimisation

  • Global Marketing Director

    Oct 2013 - Apr 2018

  • UK Marketing Director

    Sept 2011 - Sept 2013
• 

  1E

  Sept 2019 - Apr 2020

  VP of Demand Generation

  Responsible for building and executing the demand (and lead) generation strategy to deliver high quality leads and increase pipeline opportunity.Key aspects of the role include: developing integrated marketing campaigns through inbound marketing activity (via content marketing, digital and traditional channels); raising 1E’s profile via events, PR and Analyst activity; close alignment with international sales team, including planning, ABM and sales enablement; responsible for website, social and other digital channels; managing marketing operations, analytics and marketing tools (including Hubspot and Demandbase. Show less

• 

  STRAT7

  Apr 2020 - now

  Group Marketing Director

  I am Group Marketing Director @STRAT7, responsible for all marketing across the group. STRAT7 is a strategic insight consultancy, powered by technology, data and analytics. We enable global businesses to understand, predict and act on change. We do this through our joined-up team of specialists, powered by technology, data analytics and insight-driven strategy. To identify how our changing world influences human behaviour and expectations, and how brands can create value from that change. For their business and their customers.Our specialist teams include: STRAT7 Researchbods who provide real-time customer insights community platform; STRAT7 Bonamy Finch who provide segmentation and advanced analytics expertise; STRAT7 Crowd DNA who provide culturally charged commercial advantage for brands; and STRAT7 Incite who provide research, planning and strategic solutions. STRAT7 is headquartered in London with offices in Amsterdam, Chicago, Leeds, Melbourne, New York, San Francisco, Singapore, Stockholm and Sydney.Experience: Group Marketing Director / CMO / Sales with experience in management consulting, marketing and market research, and technology industries. Skills include strategic marketing, inbound, outbound, analytics. Show less