Chris Chua Kok Hai

Experience

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  The Asian Food Factory Pte Ltd

  Jan 2008 - Jan 2009

  Graphic designer

  Job function• Create and develop Adobe Flash contents and games with ActionScript for• Provide art direction, development and branding consultation and design for the company brand identity and other branding material like website, product, and label design.• Provide coding and development for the company website design.• Advise manager on all design matters• Liaison with vendors on all production and quotation matters.Achievement• Successfully provided new art direction, creation and completed the rebranding of the company • Successfully provided new art direction, creation of the company packaging design of all their product line.• Provide new art direction, creation, coding, and development of the company website. Show less

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  Singapore Turf Club

  Jun 2009 - Jul 2017

  Lead Interactive Designer

  Job function• Provide ad hoc design for the club website and other projects from different stakeholders• Provide art direction, storyboarding and creation of animation, video editing, sound editing, visual communications related like print media, club’s microsite, festive e-Card, and flash content, club’s social media platform.• Provide art direction, creation of UI/UX design for used in club’s microsite design, flash content, Kiosk and other design project that require UI/UX.• Provide coding, development for club’s microsite design, flash content, and any projects that need coding development.• Provide support to users, customers on website issue and other related to the club business operation matters, handle daily operational and administration of portal on creation, maintenance plus testing of UAT• Research the latest trend in technology to provide the club with better, effective, and efficient solution to help the team to better perform• Provide support, guidance for junior designer.• Liaison with vendors on all production and quotation matters.Achievement• Developed a system for predicting media selections (Tips) for the Singapore Turf Club’s website with an accuracy of 90% with testing done by the Head of Racing Department and this system had won a silver TES Award. • Initiate the ideas and creation of two microsites for Singapore Turf Club which is Emirates Singapore Derby, Longines/Dester Singapore Gold Cup• Initiate the ideas of e-Card microsite for Singapore Turf Club with the first e-Card created by me.• Successfully designed and launch the first in-house design of CNY red packet, CNY, and Christmas decoration• Lead a team to redesign the structure and employed a more efficient and effective way to capture better quality racing and trail video during race day and trail work out, to be published on the club’s website and microsites.• Member of the Quality Management System Taskforce and Tender Evaluation Committee in Singapore Turf Club. Show less

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  ST Engineering e-Services Pte Ltd

  Jan 2018 - Dec 2021

  Content Developer

  Job function• Use of rapid content authoring tools• Provide art direction and creation of Courseware (e-Learning courseware, PowerPoint)• Provide art direction and creation of animation, video editing, sound editing, visual and design communications.• Provide photo and video shoot with art direction and storyboarding• Making adjustment to existing or approved published contents• Provide support to users and handle daily operational and administration of portal on courses creation, maintenance, and portal issues• Assist in managing virtual classroom system including course recording, creating and managing update of coursesAchievement• Successfully launch the Create-thon Event (a SAFTI MI event) and guided the Create-thon Team on their ideas for project submission.• Provide art direction and creation of the institute official courseware template design and other courseware design.• Provide art direction and creation of UI/UX design for used in the courseware design and other design projects that were never been used before within the institute and others.• Provide new art direction and creation for the institute monthly newsletter and introduce interactivity for their newsletter.• Provide photo and video shoot with art direction and storyboarding• Handle Portal Issue• Designed the logo and certificate for Training Institute Excellence Model. Show less

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  Institute of Technical Education

  Dec 2021 - Jun 2022

  Multimedia Designer

  Use of Articulate Rise and Storyline• Provide art direction and creation of Courseware• Provide art direction and creation of animation, video editing, sound editing, visual and design communications.• Provide photo and video shoot with art direction and storyboarding• Liaison with SME on their storyboard development• Provide workshops like Articulate Rise to SMEs to familiarise themselves with.