Jessie Chang

Experience

• 

  Exabytes Group Sdn Bhd

  Jan 2015 - Mar 2016

  Business Development Exceutive
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  Dentsu X

  Mar 2016 - Jul 2022

  Currently working on Huawei Account and previously worked in AirAsia team.Job Scope:- Receive brief from client- Use various research tools (Nielsen, Kantar, CCS, CCS Planner, Launch Fusion, Arianna, GFK) to run and analyze the data in order to find the best way/medium that is able to target brand's audiences based on client's brief. - Brief or conduct a meeting with relevant media owners (compile and compare their proposal and analyze the most suitable for the particular campaign and nego for the best price. Get my teammate to brainstorm together for some special project. - Prepare Media Flowplan - Prepare Deck to propose to client- Prepare Media Schedule- Monitor the timeline closely to ensure the materials submit on time.- Liaising client with media owners/tourism when having Radio Recording/ TV shooting/ Video Shooting/ KOLs sponsor trip/OOH / Activation/ Digital- Maintain a good relationship with Media Owner to get latest insight - Prepare weekly spend report and post campaign report - Prepare Monthly ADEX report and saving report- Alert client on competitive activities and prepare Competitor Analysis to client- Propose new medium/Innovative idea to clientMedia Touch Point:- Digital (more to social media/KOLs)- Newspaper - Radio - Cinema - TV - Magazine - OOH- ActivationMedia Awards:Markies Award 2018 - won Silver in category : Best Use of Radio (Ultimate Xventure Challenge) Markies Award 2017- shortlisted 2 campaigns in category : Best Use of TV(Obviously Harith Iskander and Korean Drama - On The Way to Airport) Show less

  • Senior Planner

    Aug 2019 - Jul 2022

  • Media Planner

    Mar 2016 - Aug 2019
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  Carat Malaysia

  Jun 2021 - Jul 2022

  Assistant Manager
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  Trapper

  Jul 2022 - now

  Senior Integrated Media Manager

  Key Achievements:1. MSA Awards 2023 - Finalist for Planner of the YearRecognized as a finalist for Planner of the Year, showcasing strategic planning skills and contributions to the industry.2. MSA Awards 2023 - Best Use of Influencer Marketing (Silver) for Toyota Vios Defying Industry Expectation CampaignAchieved outstanding results, reaching an audience of 4mil within 48 hours, surpassing the norm by 4.5x, generated a remarkable 5.3-point increase in positive buzz for the all-new VIOS compared to Honda, marking the highest difference observed in the past year and obtaining an outstanding media ROI of 7.8x.3. MSA Awards 2023 - Best Use of Other Traditional Media (Bronze) for Toyota Vios pDOOH x Hijacking Last Mile Traffic CampaignPartnered with Hivestack to measure the traffic uplift generated by pDOOH, resulting in a notable footfall uplift of 46%. Show less