Léa Martel

Experience

• 

  Business France

  Aug 2008 - May 2009

  Marketing Assistant

  • Providing tailor made services to French companies searching for business opportunities or partnerships in the UK. - Carrying out market research- Identification of distributors and potential partners- Arranging and participating to business meetings between French companies and UK distributors- Translation of UK press releases into French• Organisation of a French Pavilion at PURE 2009, the UK's largest fashion trade event.- maintaining and updating mailing databases- managing the production of marketing materials- arranging the distribution of leaflets, flyers and posters• Organisation of the French Fashion Day, a B2B showroom between French manufacturers and English designers - securing sponsorship to assist with the funding of the event- liaising with the press to cover the event- planning the logistics and coordinating the technical aspects of the event Show less

• 

  Total

  Aug 2009 - Aug 2010

  Communication and B2B Marketing Assistant

  - Coordinating internal and external communication campaigns of the Metalworking department towards our sales force, our prospects and clients, and our subsidiaries.- Launching new industrial products (editing newsletters for the sales force, editing flyers for the prospects, coordinating communication agencies).- Market studies on specific industrial sectors.

• 

  Yahoo! Inc.

  Oct 2010 - Sept 2016

  - Managing the adaptation and implementation of US B2C marketing campaigns for the EU markets (5 countries) : working with the Yield Management team on media plans, optimising and reporting of the campaigns.- Coordinating the launch of a B2C special operation for the 2012 French Presidential Election called « Cher Président » : managing the creative agency, dealing with legal issues, promoting the micro-site on the Yahoo network.- Planning CRM campaigns towards Yahoo Mail users : copywriting and optimising performances.- Prospecting potential media partners in order to implement display inventory barters to promote Yahoo sites.- Benchmarking digital and marketing trends on a regular basis. Show less

  • Content Marketing Strategist

    Jun 2013 - Sept 2016

  • Ad Product Manager - Sponsorship and Video

    May 2012 - May 2013

  • B2C Marketing Executive

    Oct 2010 - May 2012
• 

  Université Paris Dauphine

  Feb 2016 - Feb 2016

  Lecturer
• 

  Bloom

  Aug 2016 - now

  Conception, lancement et animation de programmes d’innovation (Hackathon, Bootcamp, Programme d'Intrapreneuriat) Références = Unilever, La Banque Postale, L'Oréal, Ministère des Armées... Facilitation d'ateliers de Design Thinking, d'intelligence collective et de créativité | Mentor et Coach auprès d'entrepreneurs et d'intrapreneurs | Ateliers LEGO® SERIOUS PLAY®.Références = Chanel, Incubateur des Territoires (ANCT), Groupe La Poste, Axa, Banque Française Mutualiste... Formation de tous types de publics (CODIR, intrapreneurs, Directions Métiers, agents publics, étudiants...) aux méthodes entrepreneuriales, principalement le Design Thinking, le Growth Hacking et le Pitch Startup.

  • Conception de programmes d'innovation

    Aug 2016 - now

  • Facilitation et coaching

    Aug 2016 - now

  • Formation

    Aug 2016 - now
• 

  Switch Collective

  Oct 2016 - Sept 2017

  Head of Communication, Content Marketing & Social Media
• 

  Schoolab

  Mar 2017 - Dec 2017

  Startup Mentor
• 

  Hack40

  May 2017 - Jul 2021

  Directrice de programmes d'innovation & Facilitatrice Design Thinking

  Hack40 accelerates the transformation of large organisations with startup culture and methods. Clients I've worked with include Unilever, L'Oréal Luxe, Macif, La Poste, Disneyland Paris (details below).UNILEVER FRANCE - Startup Accelerator Program - 30 employees turned into intrapreneurs to find new revenue streams through experimentation and hack 5 business challenges in 2 months.MACIF - Organizational transformation Program - 42 leaders mentored during 4 months in order to prototype and implement an innovative organization.DISNEYLAND PARIS - Upskilling Program - Training the whole Digital Team on startup methods (Design Thinking, Lean Startup, Growth Hacking) to shift the mindset, co-create & experiment a new project delivery process.L'ORÉAL LUXE - Hackathon - 1st Hackathon with external partners and suppliers organised by L'Oréal Luxe Operations to reinvent a whole side of their logistics.LA POSTE - Bootcamp - 20 intrapreneurs mentored and trained for 3 days using the Hack40 Startup framework to boost their innovation project as part of La Poste Innovation Program "20 Projets pour 2020" Show less

• 

  ISCOM

  Oct 2019 - Oct 2022

  Intervenante Design Thinking, Lean Startup & Growth Hacking

  Formatrice aux méthodes startup, Mentor et Membre du jury de validation des projets entrepreneuriaux auprès d'étudiants en Master 1 et 2.

• 

  Real Campus by L'Oréal

  Jan 2020 - now

  Formatrice Entrepreneuriat

  L'école qui révolutionne la coiffure. Le premier Bachelor coiffure & entrepreneuriat.https://www.realcampus.fr/

• 

  Schoolab

  Jan 2020 - now

  Directrice de mission Intrapreneuriat, facilitatrice et coach Design Thinking
• 

  YA+K

  Sept 2020 - now

  Facilitatrice en intelligence collective et formatrice à la facilitation
• 

  ANCTerritoires

  Apr 2021 - now

  Facilitatrice et coach