Madeline Hooker

Experience

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  Segway Europe

  Jan 2017 - Aug 2017

  Marketing Communications Assistant

  · Supporting the marketing manager in organizing events; lifestyle photoshoots, distributor events, technology exhibitions· Copywriting of news articles, monthly internal newsletters, website texts, press releases· Managing and monitoring the social media platforms (Instagram, Facebook & LinkedIn) and website. Hosting multiple social media contests to promote and spread awareness of the brand with a budget.· Managing and updating the dealer portal with images, documents and other marketing materials. · Supporting marketing efforts in reports, analytics, presentations and agency briefs for external distributors and internally.· Developing Point of Sale materials including brochures, product displays and flyers. Critique materials from creative agencies and other marketing departments.· Providing support to the marketing teams of EMEA distributors to align the brand image. · Support all internal departments when needed. Show less

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  Catawiki

  Dec 2017 - Jun 2018

  Content Creator

  Passionate about creating, reviewing and improving content for customers and the Customer Support team. Tasked with building and optimising content, through analysing data, to improve and create content for customers and the Customer Support team via the channels: emails, Help Center and Support team interface.Working closely together with the Customer Support management team, Content Teams, internal translation teams and other key stakeholders.

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  Global Savings Group

  Jun 2018 - Aug 2019

  Content Editor

  · Coordinating between multiple advertiser campaigns in the Top Shops team.· Monitoring and analysing sales data daily to identify improvement measures.· Writing high-quality content for the websites and optimising website rankings in search engines – including improving/ maintaining Search Engine Ranking Positions (SERP), Search Engine Optimisation (SEO).· Ensuring content is up to date and fully optimised (SEO).· Analysing data from the Business Intelligence team to improve conversion rates.· Finding and presenting new opportunities in the online marketing including monitoring competitor websites for insights. Show less

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  Dometic

  Aug 2019 - Jan 2024

  · Providing internal web support, incident management and issue resolution· Global editorial content management, website and Intranet editing and publishing· Act as the System administrator for the global CMS (Sitecore), Issue Management and DAM Systems(Qbank). · Manage CMS, DAM and other tools training to local and regional resources on a need basis· Oversee development backlog prioritization and user acceptance test procedures· Report on web traffic development, site availability and issue resolution KPIs· Closely collaborate with regional marketing resources and business stakeholders to secure correct, complete and up-to-date content Show less

  • Global Content Marketing Coordinator / Community Manager

    Dec 2020 - Jan 2024

  • Global Web Editor & Coordinator

    Aug 2019 - Dec 2020
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  Epidemic Sound

  Jan 2024 - now

  Community Manager