Michelle Bai

Experience

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  USC Bookstore

  Jan 2011 - May 2015

  Student Supervisor

  My first (and only) on-campus job at which I learned the joys and struggles of customer service and retail work. Was promoted to student supervisor after my first semester of work and oversaw fellow student workers and in-store customer service. Learned how to work a cash register and about the responsibility that comes with managing money flow. Met a lot of cool people and was always given the best opportunities to people watch.

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  HS Ad North America

  Jun 2013 - Aug 2013

  Advertising Intern

  (HS Ad is an advertising agency affiliated with LG Electronics, formerly known as LG Ad)Clients included: (Samsonite, LG Electronics, Korean Air)Worked in the Digital Solutions team for one month and then transferred to the Global Business Strategy team for the remainder of the internship. Assisted both teams with a number of campaigns and proposalsPerformed audience-based research, copywashed project decks, and helped with campaign copywriting. Brainstormed and pitched creative ideas for campaigns and translated project pitches from Korean to English for presentations.Got to experience Korean working life and taught many adults proper English. Show less

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  HS Ad

  Aug 2014 - Jul 2015

  Freelance Copywriter/ Copyeditor

  Accounts: LG ElectronicsAssisted in creating and editing digital content for projects on a rolling basis. Translated and copywashed Korean content to appeal to broader English-speaking audiences.

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  Bollare

  Oct 2014 - Dec 2014

  Digital PR Intern

  Worked in the Digital Team assisting with Blogger outreach and Social Media management. - Scanned and clipped blogger/ celebrity seedings - Oversaw and updated inventory of client products- Managed client social media (Polyvore, Instagram, Pinterest)Touched a lot of pretty clothes, breathed the same air as a lot of famous people, staged a lot of #instaworthy photos.

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  OMD USA

  Aug 2015 - Nov 2016

  Assistant Digital Strategist, Apple Music

  Accounts: iTunes, Apple Music, Apple NewsHustled to plan & execute numerous campaigns across all Apple "software": iTunes, Apple Music, Apple News. Had ownership of campaigns from start to finish-- from brief / framework, to ad serving execution, all the way to campaign optimizations and reporting. Reported directly to Apple clients, worked closely with MAL & other creative agencies, and maintained superb relationships with media vendors. Assisted in closing out billing and reconciling post-buy numbers. Spearheaded a global budget tracker for all campaigns.Notable campaigns: Apple News' first ad campaign, iTunes Oscars campaign, iBooks x The New Yorker campaign. Show less

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  Snap Inc.

  Feb 2017 - Mar 2017

  Tagging Associate (Contract)

  Worked on a short term project with the Revenue Operations team reviewing and categorizing high volumes of Snap's ad content. Our goal was to help the measurements team provide data-driven insights to advertisers about creative best practices. Got to understand (first-hand) what makes Snapchat such a unique platform for advertisers.

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  Carat

  Mar 2017 - May 2019

  Global & Digital Planner

  Accounts: Visit California, Disney Parks, and Taylormade GolfOversaw global markets for VCA & Disney Parks (heavy focus on LATAM), liaising between client and market media teams to ensure that KPI's are achieved. Owned and managed global budget sheets and flowcharts, created and authorized MAFs, and assisted teams in post-campaign reconciliation. For Taylormade Golf, I worked specifically on Digital- planning and executing all aspects of Digital (Display, Video, Social, OTV) and provided client with competitive research and POV's on new and innovative digital offerings. Show less

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  Davis Elen Advertising

  Jun 2019 - Sept 2019

  Freelance Campaign Manager

  Account: McDonald's

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  Zenith

  Sept 2019 - Jun 2021

  Digital Media Supervisor

  Account: Reckitt Benckiser (CPG)- Health & IFCN

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  Apollo Program

  Jun 2021 - Apr 2023

  • Associate Director, Strategy & Insights

    Jun 2022 - Apr 2023

  • Digital Strategy

    Jun 2021 - Jul 2022
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  CUE

  Apr 2023 - now

  Account Director

  (Part of the Stagwell Marketing Cloud- Formerly Apollo Program)Wear-er of multiple hats, working primarily in Account Management of CUE, ID based solutions, and generative AI- Product Marketing & Strategy: Work with Dev team to grow product client base for the CUE Audience Insights platform- Client Management and Sales: Sell in and upsell CUE to internal Stagwell agencies as well as maintain client relationships with existing partners- Audience Insights: Work in quantitative data to provide audience insight reports to clients Show less