Experience

• 

  Rio tinto

  Jan 2007 - Jun 2007

  Assistant - department of administration and finance - hr department.

  Development, planning and monitoring of external and internal communication. Updating the database of journalistic articles, physical and digital items.

• 

  Rapp argentina

  Jun 2007 - Jan 2011

  Developing strategies (off and on). Development, monitoring and control over campaigns. Driving and supervision of work teams. Task planning and goal tracking. Contact with key departments. Coordination and supervision of work with suppliers. Shipping logistics, stock control and budget. Management and administration of database. Customer care and account monitoring. Development and management of promotional actions incentive programs and relationships. Direct Marketing. Development, monitoring and control over campaigns. Second responsible for account care. Management and administration of database. Customer care and account monitoring.

  • Account Coordinator

    Jun 2008 - Jan 2011

  • Account Executive

    Jun 2007 - Jun 2008
• 

  Mediacom argentina

  Jan 2011 - Jun 2011

  Online media planner - senior account executive

  Development of Online strategies. Design and production supervision and campaign implementation. Strategic consulting, business plan and strategy development. Relationship with media and clients, negotiation of rates and campaign tracking. Customer care and account monitoring. Formulation and analysis of reports.

• 

  Promored argentina

  Jul 2011 - Jul 2012

  Account director

  Integrated communication strategies planning. Developing strategies (off and on), nationally and internationally. Design and development of promotional actions and PDV activations.Conducting work teams. Task planning and goal monitoring. Development, monitoring and control of campaigns, activations and actions. Development of incentive programs and relations. Contact with key departments. Coordination and supervision of projects with internal and external suppliers.Shipping logistics, stock control and budget. Managing administration database. Customer care and account monitoring. Show less

• 

  Independet activity

  Aug 2012 - Nov 2012

  Consulting - communication and marketing

  Consulting and development of communication and marketing.

• 

  Unicef argentina

  Nov 2012 - Apr 2015

  Marketing assistant - houselist and prospect

  • Preparation of the work plan for direct marketing and defining loyalty objectives to incorporate new donors and establish long term relationships.• Results analysis of different individual fundraising actions, strategies, and objectives. Resulting in an increase in retention and loyalty donors.• Development, supervision, implementation and monitoring of communication actions and marketing campaigns to attract new individual donors. Definition of targeting criteria to measure results.

• 

  Intel corporation

  Apr 2015 - Sept 2023

  Leadership and formulation of Intel NUC Edge marketing strategy for EMEA, creating marketing strategies and developing new business opportunities. Trusted advisor and point of contact for internal and external stakeholders, fostering strong collaborative relationships.• Established new partnerships, developed key distributors and resellers in the region.• Crafted strategies that drove revenue growth, cultivated, and enhanced brand awareness for NUC products through strategic partners.• Formulated lead generation strategies, built strong relationships, thus achieving growth in the customer base.• Trained sales teams and partners through product leading training programs and solution development workshops.• Administered marketing budgets, developed, and implemented activities to grow the business. Show less Trusted advisor across diverse teams, building strong alliances to proactively respond to market trends and capitalizing on new business opportunities.• Exceeded revenue targets through the implementation of impactful and innovative sales strategies, provided ongoing support to drive revenue and consumption growth in both local and global markets.• Developed strategic partnerships within key industries, fostered collaboration and identified opportunities in the global market, thereby creating new opportunities to scale.• Aligned business units and regional teams, resulting in cohesive product strategies and market-driven sales roadmaps that addressed the needs of global customers across different industries and segments. Show less Responsible for developing, implementing, and executing innovation and technological evolution projects with customers, ensuring alignment at the executive level.• Led strategic initiatives that drove market penetration and revenue generation for Visual Solutions in the Americas territory including Argentina, Canada, Chile, Colombia, Peru, and US.• Developed partnerships with key integrators and solution developers, facilitated the successful implementation of innovative projects and created networking opportunities for scalability.• Led projects for the adoption of cutting-edge technologies like IoT, resulting in a significant increase in market share and awareness in both emerging and mature markets.• Achievements and Awards: Intel Sales Marketing Group Top Achiever, 2019.Coverages: Intel GS&P IOT Specialty Scale Program (Global Position), 2021.Coverages: Intel IOT Field Applications Engineer EMEA Billings Technical Team, 2021/2022. Show less Responsible for the strategy of the volume, healthy product mix, product ramp and launches at the main retail channels. In charge of programs aimed to increase volume, sell up and drive strategic co-marketing campaigns with retailers and PC brands. • Developed and implemented strategies to optimize sales volume, product mix, and launches, resulting increase in sales volume and market share.• Implemented programs to drive upselling and participation in co-marketing campaigns, leading to significant revenue growth and brand visibility.• Developed high-level relationships with retail and PC brand executives, fostered collaboration and strategic partnerships that contributed to business growth.Coverages and +1 Job: Intel +1 Job IOT Sales (for America’s Territory), 2018. Show less Responsible for developing, implementing, and executing account strategies and plans. • Developed and executed strategic account strategies, resulting in market penetration and revenue growth.• Established long-term relationships with clients, developing a significant increase in retention and loyalty.• Drove technology adoption by understanding customer requirements, contributing to the growth of market adoptions and penetration.• Collaborated across functions to align strategies and achieve business objectives.• Identified growth opportunities for market share expansion, opened, and developed new segments and covered partners.Coverages: Intel Colombia Distributions Business Manager, 2016. Show less

  • Business Development Manager - EMEA

    Mar 2023 - Sept 2023

  • Acceleration Manager IoT Multi-Industry - EMEA

    May 2022 - Mar 2023

  • Field Sales Engineer - IoT - Americas Territory

    Aug 2018 - May 2022

  • Account Manager - Retail - Argentina, Chile, Colombia and Mexico

    Dec 2016 - Dec 2018

  • Account Manager - Channel - Colombia

    Apr 2015 - Dec 2016
• 

  Asus

  Oct 2023 - now

  Business development manager - emea

  Leading the ASUS NUC strategy for EMEA region, spearheading the formulation of marketing strategies and the development of new business opportunities. Trusted advisor and point of contact for internal and external stakeholders, fostering strong collaborative relationships.• Identifying business opportunities and fostering commercial relationships with clients, ensuring a satisfactory customer experience by addressing their pain points and needs, and fostering solid collaborative relationships.• Cultivating and enhancing brand awareness and market share through strategic marketing campaigns. • Establishing new partnerships with key distributors and resellers in the region to expand market reach.• Developing strategies to drive revenue growth through effective management of sales channels and partner enablement.• Formulating lead generation strategies, fostering strong relationships to increase the customer base. • Conducting product training programs and solution development workshops to empower sales teams and partners. Show less