Rafaela Affonso

Experience

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  Nex Coworking

  May 2017 - Nov 2018

  - Implementation of service design in order to provide the best customer experience. - Active participation in special projects, such as the creation of the Culture Code.- Assist in the change from traditional HR to ‘‘The team experience’’. - Service with leads and preparation of the commercial proposal.- Maintenance of the lead platform.- Back office organization.- Planning and execution of actions to build better customer relationships

  • Community Area Intern

    Apr 2018 - Nov 2018

  • Commercial Area Intern

    May 2017 - Apr 2018
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  BrMalls

  Nov 2018 - Jul 2019

  Marketing Intern

  - Implementation and initial tests of digital projects in the marketing area.- Management of area indicators. - Social media management and internal communication with agencies.- Planning, development and monitoring of the mall’s marketing events.- Management of relationships with storekeepers, customers and internal employees.

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  Soul Malls

  Aug 2019 - Apr 2021

  - Marketplace management (from implementation to improvement);- Participation in innovation projects and Digital Transformation of the company;- Planning and execution of retail and consumer approach actions;- Creation of content strategy for campaigns and social media. - Branding and communication of the strategic platform.- Development and maintenance of strategic partnerships,- Development and maintenance of institutional campaigns.- Events budgeting.- Monitoring of area indicators.- Development of actions to approach the target audience. - Social media management and internal communication with agencies.- Planning, development and monitoring of the mall’s marketing events.- Management of relationships with storekeepers and customers.

  • Communication and Digital Projects Analyst

    Jan 2021 - Apr 2021

  • Marketing Analyst

    Dec 2019 - Dec 2020

  • Marketing Intern

    Aug 2019 - Dec 2019
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  Yolo Marketing

  May 2020 - Mar 2022

  Founder & Creative Director

  - Responsible for managing projects for all brands.- Oversight of a small team of content creators.- Content production for social media and blogs.- Social media management.- Special content projects for campaigns.- Strategic consulting in communication and marketing.

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  VTEX

  Apr 2021 - May 2022

  - Implement marketing strategies aimed at increasing visibility of partners to VTEX clients.- Develop diferent types of marketing initiatives with partners, aligned with the Alliances team strategies.- Monitor results and prepare reports for internal audiences on campaigns conducted for the VTEX ecosystem.- Ensure the execution of planned marketing initiatives with a high standard of quality, collaborating with peers in performance, communication, design, and content.- Conduct meetings with partners for new marketing initiatives. Show less

  • Partner Programs Marketing

    Jan 2022 - May 2022

  • Customer Excellence Analyst

    Apr 2021 - Jan 2022
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  Môre Talent Tech

  Jun 2022 - Sept 2024

  - Support in building the Content System - Review and improvement of texts for web and app according to heuristics- Conducting research and benchmarking- Use of tools like Miro and Figma for process design, prototyping, and project delivery - Review and improvement of texts for web and app according to heuristics- Conducting research and benchmarking- Use of tools like Miro and Figma for process design, prototyping, and project delivery

  • UX Writer | Content Designer

    Feb 2023 - Sept 2024

  • UX Writer

    Jun 2022 - Feb 2023
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  Christian Dior Couture

  Jan 2025 - now

  Women@Dior & UNESCO Mentee

  This program is a unique opportunity to join a community of talented women from over 60 countries. It empowers young women to become tomorrow's leaders through mentorship, an exclusive education program, and the "Dream for Change" project.

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  ABB

  Apr 2025 - now

  Assistant Product Manager - Marketing and Innovation

  - Market studies- Market analysis and competitive intelligence- Development of marketing strategies- Monitoring and analyzing performance- Content creation