Shweta Pal

Shweta Pal

Tutor

Followers of Shweta Pal3000 followers
location of Shweta PalNoida, Uttar Pradesh, India

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  • Timeline

  • Skills

    Amazon ad
    Amazon Web Services (AWS)
    Budget Management
    Business Analysis
    Business Case Preparation
    Business Insights
    Business Process Efficiency
    Collateral
    Consumer Behavior
    Content Curation
    Cost-Benefit Analysis
    Customer Engagement
    Customer Journeys
    Data Analysis
    Event Handling
    Event Planning
    Financial Analysis
    Go-to-Market Strategy
    Google Ads
    Inventory Management
    Keyword Research
    Landing Pages
    Leadership
    Loyalty Marketing
    Market Analysis
    Marketing Campaign Management
    Marketing Campaigns
    Marketing Communications
    Marketing Strategy
    Market Planning
    Market Segmentation
    Market Share
    Microsoft Excel
    Optimization
    Organic Search
    Positioning (Marketing)
    Presentations
    Pricing Strategy
    Product Launch
    Product Lifecycle Management
    Product Marketing
    Product Requirements
    Product Strategy
    Search Engine Optimization (SEO)
    Structured Thinking
    Trade Marketing
    User Stories
    Web Content Writing
    Writing
  • About me

    I have worked as a Product Marketing Manager at Safari Industries Limited, a leader in travel gear accessories and as a category manager at Blue Star Limited, a leading company in the air conditioning and commercial refrigeration industry. As a Product Marketing manager, I handle a product from cradle to grave, overseeing its market research, competitive analysis, training, marketing, and launch. I have strong skills in structured thinking, Google Ads, and marketing strategy, which I apply to create and execute effective plans for my product category. I enjoy working with diverse and cross-functional teams, and I value innovation, customer satisfaction, and social responsibility. I am always eager to learn new skills and explore new opportunities that can help me grow as a professional and contribute to the success of my organization. Skills: Google Analytics, Digital Marketing, Advanced Excel, Data Analytics and Data Science.

  • Education

    • Indian Institute of Management, Indore

      2019 - 2021
      Master of Business Administration - MBA
    • Dayalbagh Educational Institute

      2015 - 2018
      Bachelor of Science - BS Chemistry
  • Experience

    • Self Employed

      Aug 2013 - Mar 2018
      Tutor

      Maths & Science for High School & Intermediary grades

    • Vision India Foundation

      May 2018 - Jun 2018
      Event Coordinator
    • Das Writing Services

      Jun 2018 - Jun 2019
      Content Creator
    • Feeding India

      Mar 2019 - Dec 2019
      Hunger Hero
    • CareerNaksha

      Apr 2020 - Apr 2020
      Market Research Intern
    • KwikPaisa

      May 2020 - Jun 2020
      Business Development Intern
    • Blue Star Limited

      Apr 2021 - Feb 2024

      As a category manager in Blue Star Limited, I'm responsible for handling a product from cradle to grave. I'm adept at competition benchmarking, market size estimation and forecasting, handling product trainings, ideating on marketing collaterals associated with the product and intra and inter- team work required in carrying out a successful product launch.

      • Product Manager

        Nov 2021 - Feb 2024
      • Management Trainee - Business Development

        Apr 2021 - Oct 2021
    • Safari Industries India Ltd.

      Feb 2024 - Sept 2024
      Product Marketing Manager
  • Licenses & Certifications

    • Blue Star Limited

      Blue Star Limited
    • Google analytics

      Google
    • Google Ads Display Certification

      Google AdSense
    • Advanced Search Engine Optimization

      EDUCBA
    • Data Science & Analytics

      UpGrad
      Dec 2023
    • Salesforce CRM

      EDUCBA
    • Data analytics

      Google
  • Volunteer Experience

    • Volunteer

      Issued by Feeding India on Apr 2018
      Feeding IndiaAssociated with Shweta Pal