Ese Ikhifa, Arpa

Experience

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  Rosabel Leo Burnett

  Jul 2014 - Sept 2014

  Internship

  Responsible for writing Campaign Strategies, radio skits and Ad-Copies.

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  RES-Q Digital Limited

  May 2017 - Jul 2017

  Content Writer

  Developed and wrote content plans and communication that was deployed across various social media and also delivered reports to help drive digital marketing strategies. Worked as the key social media content writer for Debonair Pizza NG.

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  Agile Communications limited

  Oct 2017 - Nov 2017

  Account Executive

  Worked with clients in the development of digital and traditional brand strategies. Performed deep dives into the competitive marketplace and client companies, to identify opportunities; develop, present and negotiate proposals; and manage delivery of integrated campaigns.

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  IProspect

  Nov 2017 - May 2021

  Digital Media Planner

  Lead performance marketing campaigns - management and optimization for Google AdwordsSearch, Re-marketing, Facebook and Twitter ads Campaigns, SEM, AI targeted marketing.Applied marketing insights to better understand the Client's customers as it related to digitalmedia/device consumption and usage (CCS) pre-campaign. Utilizing insight to inform post-campaign analysis and utilize additional insights to improve brand/product campaigns.Developed ideal digital media plans for FilmHouse Cinema, Nigerian Breweries, and FC WAMCOacross different campaigns. Show less

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  Yellow Brick Road Lagos

  Apr 2021 - Nov 2021

  Digital Strategy Manager

  Developed strategy, communication briefs, campaign budget, and execution of digital (paidsearch, paid social & display) campaigns for clients (notably for William Lawson’s, Sterling Bank,and Cando).Prepared all marketing technology digital proposals for projects agency-wide, some of thesepartnerships include UTU.Analysed marketing insights in order to better understand how clients' customers consumedigital media. Utilizing insight to inform post-campaign analysis and utilize additional insights toimprove brand/product campaigns.Led and developed a strategic integrated consumer experience initiative for William Lawson’sacross Omni marketing channels that generated over 230k unique reach across socialplatforms, mobile Ads, and influencer marketing within the space of a day. Show less

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  Spice360 Limited

  Dec 2021 - now

  Group Head Brand Management

  Lead team in both integrated and targeted marketing campaigns. • Oversee the development of creative communication and brand activations for campaigns (Indomie, Minimie, Lush Hair, Power Oil and Goodlife).• Assist in overseeing project logistics and coordinating activities across departments.• Create professional marketing visual project summaries and presenting pitches for high profile clients.