Evelyn Ha

Experience

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  Splashtop Inc.

  Jun 2015 - Aug 2015

  Sales Intern

  - Spent two summers (2014 and 2015) cold calling cold leads and generating interest in the remote access product

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  Deja & Co. Exquisite Jewels

  Mar 2016 - Jan 2017

  Marketing Intern

  - Staged, took, and retouched high quality images for social media, catalogues, and campaigns- Wrote content and created new campaigns for social media- Used Adobe Photoshop to create in-store signage and menus- Collaborated with neighboring stores to plan joint events

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  Cartier

  Jun 2017 - Jul 2017

  Marketing Intern

  - Pitched new publicity angles to online and print magazines- Tracked and evaluated news and social media buzz about Cartier in Mandarin and English- Met with social media agencies to analyze marketing strategies and consumer feedback- Attended photoshoots and events for product campaigns- Created overviews for next season's major campaigns

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  Splashtop Inc.

  Jun 2018 - Aug 2018

  Marketing Intern

  - Managed social media accounts and helped analyze campaign results- Worked on SEO and SEM - Wrote content for new product launches and company website - Created graphics and banners with Adobe Photoshop

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  University of Southern California

  Aug 2018 - Oct 2018

  Research Assistant at Professor Wendy Wood's Social Behavior Lab

  - Studied habit formation and persistence- Assisted with testing, developing, and coding the research game- Utilized Qualtrics and mTurk to gather and clean dataIn this position, I learned about the intersection of psychology and business with habit formation. I enjoyed weekly meetings with Professor Wood and her group of grad students sharing insight on their experiences and research as well as my own work with developing a study from coding and testing a habit formation game to getting trials on mTurk to launching the study online and cleaning the data. Show less

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  University of Southern California - Marshall School of Business

  Oct 2018 - Jul 2020

  Research Assistant

  - Explored innovation’s role in market dominance for the technology, entertainment, and retail industries- Integrated evidence from research to complete case studies on why businesses succeeded or failed- Examined the relationship between controversial advertisements and companies’ stock pricesFor this position, I worked closely with an accomplished Marketing professor at USC. I analyzed why huge corporations like Sears, General Electric, and Blockbuster have failed as well as why new companies like Amazon are succeeding. I also had the chance to utilize various tools to design charts and graphics that emphasize ideas for his new book. Show less

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  LinkedIn

  Feb 2019 - May 2019

  Student Learning Ambassador

  - Collaborated with other ambassadors and mentors to design marketing campaigns through social media, blogs, and podcasts- Presented at organizations across Los Angeles to improve the LinkedIn profiles of 100+ studentsThrough this experience, I got to improve a variety of different marketing skills by speaking/writing/posting about a platform that I am extremely passionate about. I worked closely with some other LinkedIn representatives and mentors, and learned about the unique, interactive environment of the company. Show less

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  Splashtop Inc.

  Jun 2019 - Aug 2019

  Marketing Intern

  - Interviewed managed service providers and information technology teams about their experiences and publish case studies- Created media lists with Meltwater and extensive research- Managed and executed the translation of Splashtop web pages into five different languages In this role, I learned about creating case studies, from finding customers who would be good candidates to interview to curating lists of questions and communicating with them to drafting/editing the study to designing and (finally) publishing it. I also learned how to create different media lists and research influencers who would be a good fit for the company. Additionally, I gained experience with managing and executing the translation of Splashtop web pages into French, German, Italian, Spanish, and Portuguese. Show less

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  LinkedIn

  Oct 2019 - May 2020

  Senior LinkedIn Learning Champion

  - Mentored the new cohort of learning champions at USC, serving as a resource and the first point of contact to them

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  Hewlett Packard Enterprise

  May 2020 - Nov 2021

  Education Services Marketing Specialist

  - Created customer-facing videos, infographics, and blogs to spark customer awareness of and engagement with HPE Education and its offerings- Crafted thought leadership content on hot topics such as the hybrid workplace and digital nomads- Led global social media amplification activities on Facebook, LinkedIn, and Twitter, collaborating with colleagues running different channels across the organization to grow reach- Executed content creation for sales enablementIn this role, I get to exercise my creativity to create content that is not only appealing and attention catching, but also generates increased awareness, engagement, and conversion for HPE Education's solutions. Show less

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  LinkedIn

  Jan 2022 - May 2023

  Business Leadership Program Associate

  Rotation 1: Global Support for LinkedIn Talent Solutions, Jan 2022 to Mar 2022- Worked with both customers and internal teams to troubleshoot and find resolutions for customer inquiries- Practiced empathizing with customers, delivering reactive communications, and asking multi-layered questions - Maintained 5.0/5.0 average quality score for responses to customers and exceeded quota goal at 111.7% Rotation 2: Customer Experience Measurement on Customer Experience Team, Apr 2022 to Jul 2022- Conducted qualitative and quantitative analysis to form insights revealing customers’ business objectives, perceptions, and pain points for the LinkedIn Talent Solutions line of business- Honed project and stakeholder management skills by meeting deliverables in a timely fashion- Received the "We trust and care about each other" Culture & Value awardRotation 3: Hiring Implementation Consultant and Job Posts Product Consultant in Customer Success Organization, Aug 2022 to Dec 2022 - Led customers invested in Hiring Enterprise Programs through 10-week onboarding experiences - Worked cross functionally with account teams and technical support teams to understand customer needs or challenges and deliver effective solutions- Recognized by leadership team for embodying the value “We dream big, get things done and know how to have fun"- Advised job posts customers on strategies to post and promote jobs on LinkedInRotation 4: Project Manager on Go-to-market Enablement Global Programs TeamI help bridge cross-functional teams such as Product and Sales ops with sales to empower sellers with the knowledge and tools they need to be successful! Product Marketing Project, Oct 2022 - PresentSupport the Integrations Product Marketing team to execute projects.BLP Team Initiated Pathway Success (TIPS) Liaison, Apr 2022 - PresentPlan events to help peers advance skill building and prepare for post-program placement. Show less

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  TSRM Group

  Jun 2023 - Feb 2024

  Associate Digital Marketing Manager

  - Developed and edited content (including blog articles, solution briefs, website copy, and video series) on cybersecurity, data protection, networking, AI, and other IT-related topics- Leveraged Microsoft Excel to analyze data and create quarterly/annual reports demonstrating ROI- Designed and executed integrated marketing strategy to position and promote the FastStartGO ITsales enablement training program by TSRM, including launching expanded offerings- Performed project and stakeholder management to ensure deadlines and deliverables met/exceeded client expectations Show less

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  Splashtop Inc.

  Jan 2024 - Feb 2024

  Retention Marketing Specialist

  - Redesign email marketing automation strategy- Consider timing, A/B testing, messaging, CTA, and design for 9 email series across 4 key products including welcome, trial, post-trial, post-purchase, and more

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  Hewlett Packard Enterprise

  Feb 2024 - now

  HPC/AI Product Marketing Associate