Muhammad Junaid Shah, ITIL®, MBA

Experience

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  Iqra University (Official)

  Sept 2013 - Nov 2013

  Head of Marketing-TECTIQ's 13

  I put forth a sustainable management solution proposition for the creation of a marketing department for events and all university based fixtures and headed the first ever marketing team for the prime annual event at IUIC, 'The TectIQs' which is a national event consistent of several curricular & extra-circular competitions.My key contribution was the regeneration of the entire spending the host institute (IUIC) made on event, i.e. 0.6 million rupees, that I managed by structuring & working out a few campaigns. It also bought a registered audience of over 500 to the event which is the highest attendance in any event ever held at Iqra University Islamabad Campus.My key areas of work focus included:1. Established and headed the teams tasked with brand engagement activities with the execution of in-house as well as external inbound marketing strategy to increase the number of participants and brand awareness for the event.2. Executed SEO activities to increase website traffic which resulted in conversion of more participants in the event.3. Achieved record score on the event registrations and turned half 0.5 million seed money invested into profit through Online, Offline branding and affiliate programs.4. Headed the task of creating and leading Social Media team using Wolfram Alpha & Agora Pulse barometer to optimize Facebook branding & online registration strategy for the event.5. Yielded revenue for the first time in history from the event for the University through record registrations, Sponsorships and Collaboration with the ICT R&D Fund as a result of business development strategy.6. Put forth a transparent Hierarchical structure and system for the selection of upper and middle level positions such as President, VP, General Secretary and Supervisors. Show less

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  Iqra University (Official)

  May 2014 - Nov 2014

  1. Established and headed the teams tasked with brand engagement activities with the execution of in-house as well as external inbound marketing strategy to increase the number of participants and brand awareness for the event.2. Executed SEO activities to increase website traffic which resulted in conversion of more participants in the event.3. Achieved record score on the event registrations and turned half 0.5 million seed money invested into profit through Online, Offline branding and affiliate programs.4. Headed the task of creating and leading Social Media team using Wolfram Alpha & Agora Pulse barometer to optimize Facebook branding & online registration strategy for the event.5. Yielded revenue for the first time in history from the event for the University through record registrations, Sponsorships and Collaboration with the ICT R&D Fund as a result of business development strategy.6. Put forth a transparent Hierarchical structure and system for the selection of upper and middle level positions such as President, VP, General Secretary and Supervisors. Show less

  • Event Advisor TECTIQ's 14

    May 2014 - Nov 2014

  • Intern Admissions Officer

    May 2014 - Jun 2014
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  Wi-tribe Pakistan

  Jul 2014 - Mar 2016

  Customer Care & Sales Executive

  Administered day-to-day operations for a fast-paced retail outlet with the most walk in and with least human resource. Secured new business development opportunities and increased client base by using multiple strategies related to retail, online/offline and trade marketing. Attracted new customers by utilizing inbound marketing techniques and exceeded sales targets by cold calling and re-marketing strategies. Utilized stress management and anger diffusion skills to retain and reduce walk-in churn. Key Accomplishments: 1. Analyzed and improved existing sales procedures to consistently grow business.2. Exceeded company targets, 1st position in terms of sales in December 2015, and achieved 1st place in the region in the 5+1 promo for the month of January.3. 3rd nationwide in MLR and sales achievement for the month of February and May 2015.+) Target meeting which includes 1) Customer Addition (Sales)2) Customer Satisfaction and Interaction Survey3) Adherence and Ambiance of the Care Center4) Random Trouble Ticket Monitoring (RTTM) Evaluation5) Qmatic +) Knowledge based competencies pertaining to this role include:1) Knowledge, Handling and Functionality of the software's in use i.e. BRM, Wizard, HelpDesk (Trouble Ticket) , CRMB (Inventory) 2) Excel and PowerPoint 3) Stress Management Techniques4) Intermediate device trouble shooting skills Show less

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  Road Stoves Pvt Ltd

  May 2016 - Oct 2016

  Brand Marketing Coordinator

  1. Developed and implemented online branding and advertising campaigns for a fast growing national fast food chain with 7 outlets across Pakistan.2. Lead content creation and brand intention strategy on social media through Facebook.3. Create campaign briefs and consumer engagement campaigns.4. Responsible for internal marketing communication with departments to ensure implementation of the branding strategy.

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  AIESEC Deutschland

  Nov 2016 - Sept 2017

  Interface Manager Talent Management & Marketing

  Led talent acquisition process for the local committee to hire qualified workforce and increase business productivity. Formulated and implemented robust marketing strategy to augment brand outreach. Spearheaded promotional and kiosk functions to increase brand awareness. Managed social media platforms like Facebook and a diverse range of marketing activities to enhance brand identity across social platforms.1. Talent Acquisition for the local committee.2. Established Online Marketing Strategy to increase brand outreach.3. Executed Promotional and Kiosk activities as part of brand awareness strategy.4. Performed Social Media Marketing through Facebook.5. Achieved International Internship target allocated by the Member Committee Show less

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  Helpu

  Jun 2018 - Dec 2018

  Digital Marketing & Business Development Associate

  Utilise paid per click AdWords system to create and establish profitable campaigns. Monitor data, such as CTRs, average positions, unique visitors, queries, and traffic sources through Google Analytics to grow business and increase brand outreach. Execute SEO functions to optimise keyword research and enhance website traffic, rankings, and conversions. Analyse and assure maximum communication within all teams to improve brand intention strategy. Support social organizations using ads to facilitate refugee rehabilitation process.1. Set up and create campaigns through Paid per Click AdWords system.2. Track data such as unique visitors, CTRs, average positions, queries for pages and traffic sources, using Google Analytics.3. Perform SEO activities to boost website traffic, ranking and conversions, to include keyword research.4. Monitor & ensure optimum flow of communication amongst all the teams regarding brand intention strategy as part of my project.5. Handling Google AdWords Grant account of $10,000 per year.6. Seeking Business Development opportunities with donor organizations.Key Accomplishments: 1. Managed and administered a Google AdWords grant account of $10K. 2. Fulfilled and exceeded Google benchmark to keep account active, launched two campaigns, increased quality score of keywords and 5% CTR percentage within one week.3. Increased number of volunteers through PPC advertisement on Google network. 4. Boosted Ad clicks and impressions by 50% through effective techniques and managed account with full specifications and requirements set by Google. Show less

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  Zones, LLC

  May 2019 - now

  • Manager PMO UK & EMEA

    Jun 2023 - now

  • Global Program Manager

    Feb 2023 - Jun 2024

  • Project Manager (Technical, Professional & Managed Services) GSCaaS PMO

    Mar 2022 - Jan 2023

  • Team Lead - Project Coordinators Global Supply Chain as a Service, PMO

    May 2021 - Feb 2022

  • Project Coordinator, Global Supply Chains as a Service, PMO

    May 2019 - Apr 2021