Michael Anderson

Michael Anderson

Marketing & PR Consultant

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location of Michael AndersonNew York City Metropolitan Area

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  • Timeline

  • About me

    Executive Director, InTandem Cycling, Inc.

  • Education

    • Iona University

      -
      Bachelor of Arts (B.A.) Mass Communication/Media Studies
  • Experience

    • Madeline Communications, Inc

      Oct 2002 - Nov 2007
      Marketing & PR Consultant

      • Wrote press releases and pitched print and electronic media for major industry events.• Created publicity strategies to generate awareness and maximize visibility for several of Madeline Communications’ clients.• On site press liaison to coordinate press positioning and securing celebrity interviews for multiple high profile media outlets.• Assisted in creating marketing campaigns and ad copy for clients in fashion, beauty & interior design. • Public Relations Point of Contact for FGI’s Night of Stars. Show less

    • New York Road Runners

      May 2006 - Dec 2007
      Writer/Reporter

      • Interviewed professional and local elite athletes and provided immediate race day coverage for NYRR website as well as New York Runner magazine.• Races Covered: Brooklyn Half, Fifth Avenue Mile, JPMorganChase Run as One, NY Mini 10K, NYRR Team Championship Series.

    • Google

      Nov 2007 - Oct 2016
      Events Manager, Eurest/JLL at Google NYC Real Estate Workplace Services Team

      • Oversaw the booking, development and production of all events at Google's prestigious Chelsea campus.• Managed and developed a staff of five full-time Event Coordinators.• Supervised event space walk-throughs with Google customers, vendors, clients, building staff and security to identify possible pre-event issues, determine full scope from the planning phase, through execution and completion of event breakdown. • Collaborated with Marketing and Sales teams and other employees planning events to create concepts to engage guests and drive revenue. • Maintained event calendars and internal social media pages to inform employees of upcoming functions. • Scheduled Post-Mortems for all major events to discuss lessons learned and improving efficiency for Google customers and their clients. • Followed up on survey feedback from customers following projects and events and created action plan for improvements if needed. • Report data on customer satisfaction and monthly accomplishments to senior Real Estate Workplace Services team. • Identified trends and issues causing disruptions to day to day work and and implemented solutions. • Collaborated with design team and Real Estate Facilities Managers on the construction and development of future Google workspaces and event space openings.• Responsible for training and onboarding JLL Events Managers and Coordinators at multiple Google sites in North America.• Oversaw weekly event meetings to ensure seamless communication amongst all event stakeholders from Facilities, Security, Food Services, Production and AV. Other pursuits include:• Interviewed authors, athletes and speakers on stage for the prestigious Talks at Google series: youtube.com/TalksAtGoogle• Served as run leader and coach for Google's running club• Member of the Goolge1 Relay Team and secured podium finishes at Ragnar Del Sol and Ragnar New York.• Member of planning team for annual 5K fundraiser. Show less

    • Achilles International

      Apr 2017 - Dec 2022

      • Recruited, hired and on boarded four full time Achilles Chapter Leaders in Boston, Chicago, Houston and Washington, DC allowing Achilles to expand its mission of supporting athletes with disabilities through athletic programming and social connections.• Provided support and mentorship to all new full time chapter leads in each city by teaching and implementing weekly athletic programming for runners and wheelchair athletes with disabilities. • Established partnerships through outreach efforts with organizations and city agencies that support the disability community to increase chapter membership.• Engaged with donors, cultivated new relationships and created fundraising initiatives with monetary goals for all chapters. Show less • Lead Event Planner for Achilles athletes with disabilities, volunteers and charity runners at the 2021 NYC Marathon. - Created an accessible, inclusive and diverse race experience by advocating for the needs of 100 Achilles athletes with Disabilities and ensuring that all runners and wheelchair athletes were able to register, gain support and cross the finish line. - Managed a staff of 15 employees and 30 volunteers to ensure the safety and successful experience for 100 athletes with disabilities, 50 Volunteers/Guides and 80 Charity Runners. - Implemented COVID Safety Protocol for a team of 300 runners, guides and charity runners and staff.- Secured housing for athletes, caretakers and guides.- Provided coaching and fundraising guidance to charity runners and wheelchair athletes.• Lead Event Planner for the Achilles Resilience Relay - a 700 mile run/wheel from Charlotte to NYC.- Mapped and routed 700 miles of accessible paths across five states for runners and wheelchair athletes with disabilities.- Oversaw a staff of 10 Achilles employees and ensured the safety of 100 athletes with disabilities and 200 volunteers.- Booked hotels and travel for visiting military veterans with disabilities from around the U.S.- Coordinated vehicle rentals, food orders and supplies for each state. - Stewarded and built relationships with all event sponsors.• Managed the growth and expansion of the Achilles Freedom Team of Wounded, Ill and Injured Veterans through outreach efforts with partner organizations that support veterans and first responders.• Expanded the athletic programming efforts for the Achilles Kids program for youth runners and wheelchair athletes with disabilities. Show less • Oversaw twice weekly running/walking workouts for over 100 Athletes with Disabilities and 200 volunteers.• Welcomed all new members into the Athletes with Disabilities Program by providing coaching and guidance to start a workout regime.• Provided support and advocacy to runners with disabilities to ensure that all events are safe and inclusive.• Planned and executed group fun runs, social events and road races to increase awareness and compassion for athletes with disabilities and foster fundraising efforts.• Ensured that all logistical matters are in place athletes with disabilities and volunteers/guides at major events (TCS NYC Marathon, Boston Marathon, Brooklyn Half and other signature races).• Recruited, trained and welcomed new volunteers and educated them in the mission of Achilles. • Managed Achilles social media pages and engage with online community.• Member of event planning team for the annual Achilles Gala events and MC/Host of the Annual Achilles Awards Dinner. • Represent Achilles and provide a voice for the organization though media and social media efforts. • Led weekly Social Engagement and live workouts over Google Meet and Zoom throughout COVID-19 to keep athletes with disabilities socially engaged and fit. Show less

      • Vice President Of Regional Operations

        Apr 2022 - Dec 2022
      • Vice President, Programming

        May 2021 - Apr 2022
      • Director of Achilles NYC Chapter and Metro Region

        Apr 2017 - May 2021
    • InTandem Cycling

      Nov 2023 - now
      Executive Director

      InTandem Cycling is a 501(c)(3) not-for-profit organization whose mission is to provide tandem cycling programs to people who are blind, have low vision, or cannot ride independently due to other disabilities.

  • Licenses & Certifications

    • Track and Field Coaching

      NFHS Licensing
    • Road Runners Club of America - Level 1 Coaching Certification

      Road Runners Club of America
      Jan 2018
  • Honors & Awards

    • Awarded to Michael Anderson
      Abbot Six Star World Marathon Major Finisher (NYC, Chicago, Boston, Tokyo, Berlin, London) and over 30 Marathons overall Abbot World Marathon Majors Apr 2024
    • Awarded to Michael Anderson
      13 Time Boston Marathon Finisher (2009-2021) Boston Athletic Association