Daniel Shreter

Experience

• 

  Keystone Strategy

  Jan 2008 - Mar 2011

  Consultant

  Participated in client engagements at Fortune 50 IT corporations. Activities included user segmentation, large-scale data mining for market and behavioral analysis, feature recommendation, and development of legal arguments and strategy

• 

  Microsoft

  Mar 2011 - now

  Managing the Microsoft portfolio of apps and services and new consumer device categories for OEM partners, including Windows and Android apps coverage and activation, Cortana speakers, and Windows Mixed Reality headsets (VR).• Product Manager for new service driven categories, responsible for defining the partner offerings and value proposition, partnership strategy, market and competitive analysis to compete in the OEM ecosystem• Land programs and value proposition with internal and external partners to scale product adoption, sell-in, and sell-thru towards revenue and engagement-based outcomes Show less

  • Design-In Technology Strategist

    Jul 2020 - now

  • Director WW OEM Marketing

    Nov 2017 - Jul 2020

  • Senior Manager, OEM Apps and Services

    Oct 2015 - Oct 2017

  • Senior Manager, Lenovo OEM Partner Marketing

    Apr 2013 - Oct 2015

  • Senior Manager, Marketing Strategy

    Mar 2011 - Apr 2013