Sonia Fernández Espina

Experience

• 

  BDF Nivea S.A.

  Jul 1994 - Nov 1995

  Controlling Analyst
• 

  Telefonica, S.A.

  Nov 1995 - Mar 2014

  Analysing on a regular basis the ICT industry macro-trends to properly position Chairman's messages, boosting transformational strategic projects and ensuring the implementation of the strategy at all levels of the organization. Directing the Controlling and Investment Analysis area, ensuring optimum budget fulfillment for the Telefonica's fixed operators in Latin America, defining their Strategic Business Plans and carrying out M&A analysis-

  • Chairman's Office Director

    Jan 2002 - Mar 2014

  • Controller at Telefonica Latinoamerica

    Nov 1995 - Jan 2002
• 

  Telefónica Business Solutions

  Apr 2014 - Feb 2017

  Directora B2B Customer Experience

  Created and directed the Global B2B Customer Experience area for Telefonica, focussing on transformation through simplification, automatization and internalization of core activities, while boosting customer orientation and operating excellence.

• 

  Capgemini

  Mar 2017 - May 2018

  Transformation Office Director

  Leading a Transformation Office to implement a change management programme to increase profitable sales, productivity and efficiency, while creating a culture of excellence and meritocracy and retaining talent

• 

  AENOR

  Sept 2019 - now

  Chief of Staff

  Providing advice and direct support to the CEO of AENOR in its management and decision-making process, as well as in its internal and external projection as the main representative of the Company. Responsible for the execution of AENOR's strategic initiatives.