
Michael Gonzales
Promotions & Production Coordinator

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About me
Event Management | Fundraising | ERG Leader | Program Facilitation | Capacity Building | Donor Stewardship | Client Cultivation | Board and Trustee Relations | Strategic Partnerships | Financial Acumen | Logistics Expert
Education

Stony Brook University
-Advanced Graduate Certificate Human Resources Management and Services
Stony Brook University
-Bachelor of Arts Multi-/Interdisciplinary Studies, Business + SociologyDean's List

CUNY School of Professional Studies
-Essentials for Urban Park Management Certificate
Stony Brook University
-Masters Human Resources Management 3.93
Experience

Emmis Corporation
Jun 2004 - Dec 2006Promotions & Production Coordinator• Support for Account Executives as a brand ambassador for WQHT 97.1 integrating sponsorship for corporate clients including X-Box, Poland Spring, Boost Mobile, McDonalds, and Papermate.• Oversaw numerous onsite activations and grassroots campaigns at community events, charities and concerts to expand the brand’s reach.• Researched and analyzed data collected utilizing a radio/television broadcasting tracking program entitled RadioVoodoo to assist in drafting promotional strategies to target specific demographics.• Head copywriter for the radio/television broadcasting & tracking program entitled RadioVoodoo. Show less

Disney General Entertainment Content
Apr 2005 - May 2005Production Assistant• Contributed to assembling and maintenance of the set: Extreme Makeover: Home Edition • Collaborated with Art Directors on designs and props. • Assisted Executive Producers and Personal Assistants with scheduling the talent and other day-to-day tasks• Responsible for transporting talent to and from suggested destinations

Massey Knakal Realty Services
Mar 2006 - Jan 2007Sales CoordinatorProvided immediate support for Director of Sales assisting in the closing of deals ranging from $450,000 to $6,450,000.• Acted as a liaison between the buyer and broker by maintaining strict awareness through regular correspondence of all changes and updates including inventory availability, client request, finance and legal issues.• Created marketing materials including mail-outs and presentations that served as key components during negotiations.• Managed all administrative duties including organizing Outlook schedule, monitoring contract process, controlling the flow of phone calls and keeping the Director of Sales abreast to all business related issues. Show less

Viacom
Jun 2006 - Jul 2006Production Assistant• Contributed to assembling the set for MTV’s Making the Band II • Assisted with the Production Manager’s day-to-day tasks including organizing auditions and developing set time schedules for the talent• Responsible for transporting talent to and from suggested destinations

Live Nation Entertainment
Apr 2008 - Feb 2010-Executed VIP hospitality operations for a client list of 100+ garnering renewals and grossing revenue $150K+ above sales goal.• Assisted in the management of VIP operations including ticketing, marketing and sales for five venues in the New York area – Hammerstein Ballroom, Roseland Ballroom, Westbury Music Fair, Gramercy Theatre & Irving Plaza.• Spearheaded all administrative duties including scheduling meetings, tracking & monitoring budget and expense accounts, forecasting costs and managing available inventory and purchase orders.• Maximized the VIP lifestyle for a client list of 100+ by providing hospitality services and special requests for 200+ concert/events annually, growing gross revenue to $150,000 above sales budget in 2009.• Administered program notification duties via email marketing, social media and direct mail advertising.• Collaborated with Legal and Executive Level Management in drafting, clearing and signing off contracts. Show less
Sponsorship Coordinator
Apr 2008 - Feb 2010Premium Sales Coordinator
Apr 2008 - Feb 2010

DSR New York
Mar 2010 - Mar 2012Marketing Specialist-Influenced marketing campaign models aimed to strengthen brand awareness and community engagement working directly with the CEO in managing the client database ranging from $450K to $6M giving power.

Central Park Conservancy
Jun 2012 - Jun 2023-Executed local and national conferences and roundtable talks, managing multiple work streams in assembling unique experiences and activities for 30-50 senior leaders of partner-organizations. -Developed capacity building programs for 350+ staff, including a partnerships lab that focused on restructuring internal processes to redefine growth and culture of an organization and its community. -Onboarded and engaged cohorts of City University of New York (CUNY) students, expanding industry knowledge and promoting a network community of empowerment, innovation, and belonging. -Facilitated organizational programs including all-staff town hall meetings, board meetings, HR workshops, and wellness events. Show less -Managed a portfolio of 70+ annual organization-wide events (in-person/virtual) for donor stewardship, cultivation and fundraising resulting in membership renewals and campaign promises from major donors 10K-50K. -Collaborated with C-suite level to execute major events and fundraisers that profit $500K - $4M annually. -Developed a strategic plan and 12-month events calendar to execute campaigns and projects, identifying production deadlines, venue and vendor conflicts and community concern. -Grew programs that enhanced existing relationships and cultivated new donors to complete multi-million-dollar financial campaign goals such as “Forever Green” that raised $514M. Show less
Director of Program Administration, Institute for Urban Parks
Oct 2021 - Jun 2023Associate Director of Special Events
Sept 2018 - Oct 2021Manager of Development Events
Mar 2015 - Sept 2018Parkwide Supervisor, Operations, Film & Special Events
Jun 2012 - Mar 2015

Closer
Mar 2022 - nowLead Facilitator-Executes several events that generate both capital and social income through intentional programming that follows an ethos aimed at developing and cultivating meaningful, sustainable connections.-Collaborates with CEO to produce experiences with the mission of developing and nurturing DEI friendships that result in increased membership growth, and higher retention rates among members.-Hosts various events (dinners, run clubs, wine tasting, happy hours) ranging from 5-60 attendees that integrate curated social components that align with the theme of the event to alleviate social stress and awkwardness often associated with socializing among new members.-Designs and facilitates programming to maximize socialization opportunities for members, by focusing on low-stakes introductions with high-reward connections through the concept of “Friend Hopping” or “Speed Friending". Show less

Randall's Island Park Alliance
May 2024 - nowDirector of Major Gifts-Develops comprehensive fundraising strategies to align key programs and initiatives with identifiable donors of the giving capacity from $100 to $100,000 towards campaigns and events such as the gala, that raises $1 million annually; Fields Fund campaign with a goal of $6 million; and the Nature Center targeting $6.5 million. -Manages the budget, planning, and execution of various cultivation and stewardship events, including the annual gala that requires securing and coordinating vendors, talent, entertainment, catering, and decor, all with the goal of attracting new donors and raising $1 million.-Partners with the Programming Department to implement a targeted strategy for raising funds through corporate engagement opportunities as a facilitator that conducts meaningful volunteer activities that contribute to the island’s maintenance and enhancement while fostering connections among colleagues.-Collaborates with the Chief Development Officer to support Board development and fundraising efforts by identifying, researching, and cultivating potential Board candidates, and the Board’s Governance and Nominating Committee. Show less
Licenses & Certifications

Foundations of Dialogue Education Certificate
Global Learning Partners
The Essentials of Urban Park Management Certificate
CUNY School of Professional Studies
Volunteer Experience
Volunteer Gardener
Issued by Central Park Conservancy
Associated with Michael GonzalesVolunteer Staff
Issued by The Friends of Governors Island
Associated with Michael GonzalesVolunteer Staff
Issued by Randall's Island Park Alliance
Associated with Michael GonzalesVolunteer
Issued by Island Harvest Food Bank
Associated with Michael GonzalesVolunteer
Issued by New York Road Runners
Associated with Michael Gonzales
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