Kai Choi

Experience

• 

  I2 Company Limited

  Oct 2008 - Jun 2009

  Head of Multimedia

  - Motion graphics design and interaction for UI- Provide feasible technical solution for client’s requirements- Collaborate with designer and developer to complete projects- Manage web hosting and maintenance

• 

  Grey Group

  Sept 2009 - Jun 2010

  Associate Creative Director

  - Collaborating with creative director to produce strong ideas for presentation- Support account team to solve client’s request- Leading art director and programmer to complete projects- Manage out-source project with vendor

• 

  TVB.COM Limited

  Sept 2010 - Sept 2013

  Senior Software Engineer

  - Maintenance & update website contents- Design digital ad format for websites / mobile apps- Develop digital ad SDK for websites / mobile apps- Build system for Ad ops team to submit Google ad format code- Digital ad publishing support

• 

  Red Fuse Communications

  Oct 2014 - Jun 2016

  - Audit existing digital media asset for Asia region- Report on UX problems on overall Colgate’s websites- Suggest solution and idea for improvement- Followup revamp progress UX:- Audit existing digital media asset for Asia region- Report on UX problems on overall Colgate’s websites- Suggest solution and idea for improvementSEO: - Audit SEO statue of all websites in Asia region based on Google standard

  • Regional UX Lead

    Jun 2015 - Jun 2016

  • UX Audit - Freelance

    Oct 2014 - May 2015
• 

  LeSports HK

  Jun 2016 - Dec 2016

  Assistant UX / UI Director

  - Lead UX / UI team to improve website / app platform design: art direction, wireframes, prototypes and user testing- Collaborate with product managers and product director to deliver well-converting user experience for digital product.- Work with the development team to make UI design a reality in code according to design specifications - Provide leadership, mentoring of junior designers and management for all development projects

• 

  Asia Television Digital Media Limited

  Sept 2017 - Jan 2019

  Senior Product Designer

  - Support product manager to develop better UX / UI for mobile & TV app and provide mockup for vendor to follow- Responsible for preparation of product requirements and development of wireframe, prototype and mock-up.- Responsible for in-house design of advertising and promotional materials, such as programme cover, printing ad, outdoor ad, leaflets and web banner

• 

  數碼通

  Jul 2019 - Jan 2021

  Senior UX/UI Designer

  Prototype:- To build an interactive prototype for teammate and user tovisualize the design idea.- To facilitate stakeholders for further discussion base onhigh-fidelity prototype.UI design:- To establish a set of UI elements with responsive design andconsistency.Design specifications:- To prepare design document for front-end developer to followand meet the design requirements.

• 

  應科院

  Oct 2021 - now

  - To design user interface and user experience for various projects. - To build wireframe, prototype and design material for development - To communicate with client to fulfill their design requirments

  • Lead Engineer

    Sept 2023 - now

  • Senior Engineer, UI/UX

    Oct 2021 - Sept 2023