
Davin Tsai
Online Marketing Specialist

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About me
Customer Solution Consultant
Education

National Central University
2009 - 2013Bachelor of Business Administration - BBA Information Technology GPA: 4.67/4Activities and Societies: Director of Activities Department, Volleyball Team, Child Caring Club, Pop Music Club - Director of activities department in department of information management. - Volleyball team member in department of information management in NCU, won second price in national college competition for information management. - Joined artistic design department in Child caring club, attend a summer camp and took care of local kids. - Joined Pop music club and formed a band, acted as guitar player in the band and performed in several activities.

National Tsing Hua University
2013 - 2015Master's degree Service Sience GPA: 4.24/4.3Activities and Societies: Vice Student Representative, Design Thinking Workshop, Research Assistant - Vice student representative in institute of service science department in NTHU. Assisted department to hold activities and help classmates to solve problems related to school. - Acted as coach in NTHU Design thinking workshop, lectured Design thinking class and guided participator to know the methodology. - Research assistant in Research Method and Information System Management class. Help both local and international students understand the lecture and solve their question.
Experience

EZTABLE
Jan 2014 - Mar 2014Online Marketing Specialist■ Collected online customer data and analyzed customer behavior, summarized 10+ ground rule to improve promotion strategies. ■ Designed mobile APP campaigns, created 2000+ clicks per day and increased conversion rate (1-3%). ■ Using A/B test and data analysis skill on EDM and mobile ads, created more precise customer profiling and precision marketing.

Delta Electronics
Feb 2014 - Sept 2014Research Assistant■ In charged of Delta Research Center(DRC) internal training methodology reshaping, create a training material including document and audio material in Delta internal online learning platform. ■ Acted as facilitator to guide 10+ colleges to adopt Delta project innovation methodology. ■ Acted as researcher in Business Intelligent(BI) area, having proposals for new project and reported to CTO.

TSMC
Dec 2015 - Sept 2019■ Acted as facilitator between system developer and user, estimated the resource and target and planned the schedule to achieve the project. ■ Delivered 3+ large CRM related system, cooperated with 30+ users in different countries(US, Europe, Japan and China) ■ Designed user manual, training material and lectured to assist user for daily operation. ■ Familiar with software life cycle. Able to support any stage and produce document with quality to cooperate with developer and maximize the system performance. Show less
System Analyst
Sept 2018 - Sept 2019Software Designer
Dec 2015 - Sept 2019

Amadeus
Oct 2019 - now- Acting as consultant and pre-sales to assist customers to adapt new IT solutions to improve their business performance. Providing professional consultancy of IT solutions that best fits to the specific customers.- Cooperating with Commercial team to promote product to customer via online webinar, workshop, forum etc. Conducting product demonstrations to build impact in customer evaluation processes; demonstrating to the value proposition and customer expectations.- Analyzing the industrial trend by collecting related data and extract internal data to find the insight.- Acting as a facilitator between product team and sales team. Making sure that the communication is effective and the expectation is aligned. Show less ■ In charged of Amadeus Inventory Management System, coordinated between development team and customer in APAC, including Taiwan, China, Hong Kong and Japan.■ Involved in the whole process of the product from selling to delivery and co-worked with development team in Spain and local support team in Taiwan. Including pre-sales presentation, project management, customer training and support and technical consultancy. ■ In charged of Amadeus Cruise solution pre-sales in APAC, including Taiwan, Hong Kong and Japan. Show less
Product Marketing Manager - APAC - Air Distribution
Jan 2023 - nowProduct Marketing Manager - APAC - Travel Office IT
Jan 2022 - Dec 2022Solution Expertise & Business Consulting Specialist
Feb 2020 - Dec 2021APAC Customer Solutions Consultant
Oct 2019 - Feb 2020
Licenses & Certifications
- View certificate

Design Thinking: Data Intelligence
LinkedInMay 2021 - View certificate

战略思维
LinkedInMay 2021 - View certificate

Senior Product Manager Certification
Product SchoolDec 2022 
High Impact Presentation
卡內基訓練 Dale Carnegie Training TaiwanAug 2020- View certificate

战略谈判
LinkedInMay 2021 
OCPJP SE7
甲骨文Nov 2018
Volunteer Experience
Art Designer
Issued by NCU Caring club on Apr 2011
Associated with Davin Tsai
Languages
- maMandarin
- enEnglish
- taTaiwanese
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