Pooja Sharma

Experience

• 

  Saltmarch Media

  May 2012 - May 2015

  Senior Marketing Specialist

  - Managed high-profile clients, including Dell, Adobe, Google, Citrix, SAP & Oracle, driving business generation and executing marketing requirements.- Acted as a focal point for clients, ensuring clear communication and coordination with internal teams for B2B Delegates Sales.- Led planning and execution of diverse marketing activities, such as lead generation, database validation, BTL events, and e-marketing campaigns.- Conceptualized and designed creative support for programs, ensuring compelling collaterals.- Developed a comprehensive reporting package for marketers, highlighting the performance of online campaigns and revenue generated. Show less

• 

  HT Media Ltd

  May 2015 - Aug 2015

  Marketing Project Specialist

  - Headed the Marketing function for South India, demonstrating expertise in Lead Generation through strategic marketing campaigns.- Executed comprehensive marketing plans, managing budgets and ensuring goal achievement.- Developed and implemented go-to-market strategies, contributing to the realization of business objectives.- Applied Marketing Automation techniques to streamline processes and enhance efficiency.- Orchestrated end-to-end event management, handling sponsorships and coordinating partner/in-house events.- Produced and managed diverse content, including case studies, video case studies, marketing collaterals, project videos, blogs, and articles, showcasing versatility in content creation. Show less

• 

  Valtech India

  Aug 2015 - Mar 2017

  Marketing Project Manager

  - Led diverse marketing campaigns for clients at a digital agency, ensuring timely delivery and client satisfaction.- Managed a team of marketing professionals, assigning tasks, and maintaining project timelines within budget.- Established effective client communication channels, providing updates and gathering feedback.- Analyzed campaign performance data, offering strategic insights for continuous improvement.- Demonstrated strong leadership, communication, and organizational skills in a fast-paced environment. Show less

• 

  Adobe

  Mar 2017 - Jan 2020

  - Take ownership of campaign measurement, analytics, and forecasting through collaboration with extended analytics and technical marketing implementation teams.- Be accountable for customer retention KPIs, ensuring effective strategies for long-term customer engagement.- Drive the LCM cross-surface contact strategy across APAC by closely collaborating with country FMMs and APAC Digital Marketing Manager.- Transform lifecycle and cross-surface communications from a tactical model to a strategic approach based on data and insights.- Develop comprehensive global communication plans aligned with business objectives for integrated and effective campaigns. Show less - As a B2B Marketing Specialist in the Digital Media team, I drove demand and generated sales pipeline.- Executed Partner Marketing strategies, optimizing MDF spend and increasing ROI through country marketing campaigns.- Led Customer Success Programs, achieving a 25% pipeline increase, and designed Marketing IP's for diverse markets.- Orchestrated Enterprise Marketing programs with a focus on ABM to boost Adobe's share of wallet.- Contributed to Adobe Symposium & Customer Success Programs for business goal achievement.- Established community programs for B2C/Adobe.com, engaging luminaries to drive consumer business. Show less

  • Senior Marketing Manager

    Aug 2019 - Jan 2020

  • Marketing Specialist - Adobe Experience Cloud

    Mar 2017 - Jan 2020
• 

  AI Probably

  Mar 2020 - Jan 2022

  Project Manager

  • Led EdTech startup’s marketing projects, ensuring effective campaigns from planning to delivery. • Managed cross-functional teams, optimized timelines, and communicated transparently with stakeholders. • Monitored and adapted campaigns for optimal performance, utilizing data-driven insights. • Demonstrated strong leadership and communication in a dynamic startup environment. • Contributed to the company’s growth by driving successful marketing strategies.

• 

  AEKSHEA FOODS WHOLESALE GMBH

  Feb 2022 - now

  Project Manager - FMCG Operations

  - Applied marketing skills to enhance FMCG project strategies and execution.- Coordinated with cross-functional teams for seamless project execution in FMCG operations.- Managed resources efficiently, optimizing workforce productivity in FMCG projects.- Implemented quality assurance processes, maintaining high standards in product development.- Acted as a primary point of contact, facilitating effective communication between stakeholders.- Monitored project budgets, ensuring prudent financial resource allocation.- Identified potential risks and developed mitigation strategies for FMCG project success.- Fostered a culture of continuous improvement, optimizing processes for efficiency.- Stayed informed about market trends, integrating consumer insights into project strategies.- Collaborated with suppliers and vendors, ensuring timely and quality material supply.- Ensured projects adhered to regulatory requirements and industry standards.- Established and tracked KPIs for assessing FMCG project success and improvement areas.- Adapted to changes in project scope, requirements, and dynamic industry factors.- Maintained a customer-centric approach, prioritizing end-user experience and satisfaction. Show less