
John Carola, PCM
Assistant Vice President, Branch Manager

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About me
Senior Vice President, Retail Delivery and Marketing at Walden Savings Bank
Education

Hudson Valley Pattern for Progress Fellowship
2012 - 2013The Pattern Fellows Program is an innovative leadership program started by Hudson Valley Pattern for Progress in 2007 to expand the horizons of those already acknowledged as leaders in their communities and disciplines. The program helps participants to gain a more intimate knowledge of the region and encourages them to explore regional approaches to their work.

National Association of Federal Credit Unions ( NAFCU)
2011 - 2011Management Development InstituteNAFCU's Management Development Institute offers an executive education curriculum that addresses credit unions’ need for leaders who can thrive in today’s complex financial services environment. Topics covered include administration and human resources management; operations/technology management; regulatory compliance/accounting; and finance and marketing.

Leadership Orange Graduate
2010 - 2011Leadership Orange is orange county’s premier leadership training program.Started in 1992 by community and business leaders to train new and emerging leaders, it has developed over the past 24 years into a multi-dimensional training program for both adults and youth.

The Wharton School
2017 - 2019Wharton Leadership Program
ABA Stonier Graduate School of Banking
2017 - 2019Wharton School of Business at the University of PennsylvaniaStonier prepares today’s banking leaders for tomorrow’s opportunities through a comprehensive program that combines aspects of strategic planning, leadership, economics, and financial management. Extension work and projects round-out the curriculum and continue your development between the yearly on-site sessions.Stonier’s partnership with the world-renowned Wharton School of Business at the University of Pennsylvania helps deliver outstanding leadership courses to our students. Wharton… Show more Stonier prepares today’s banking leaders for tomorrow’s opportunities through a comprehensive program that combines aspects of strategic planning, leadership, economics, and financial management. Extension work and projects round-out the curriculum and continue your development between the yearly on-site sessions.Stonier’s partnership with the world-renowned Wharton School of Business at the University of Pennsylvania helps deliver outstanding leadership courses to our students. Wharton brings additional perspectives and insights on how to effectively lead in a world of continuous change. Show less

SUNY New Paltz
1988 - 1992Bachelor of Business Administration - BBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

National Bank of Commerce
Jan 1994 - Jan 1999Assistant Vice President, Branch Manager
The Bank of New York
Jan 1999 - Jan 2002Assistant Vice President, Branch Manager
KeyBank
Jan 2002 - Jan 2008Vice President, Area Retail LeaderDriving sales and revenue growth for 10 Retail Bank Branches in the Orange and Sullivan County markets. Direct management of branches for Deposit, Credit and Investment production, Balance Sheet growth, Income and Expense measures and overall sales execution. Recruiting, Coaching and Evaluation of Branch Management and employees across the region.

Hudson Valley Federal Credit Union
Jun 2008 - Nov 2014Regional Branch DirectorAccountable for the management of all branch activities within the Newburgh, Middletown, Montgomery and New Windsor markets. Oversee development of new business, membership growth, branding and community involvement within the Orange County marketplace. Driving profitability, exceeding deposit, credit, membership and referral goals while ensuring compliance to all regulations and credit union policies. Training and development of branch management teams, conducting employee performance reviews, coaching employees for all measures including delivering the best in member service. Show less

Walden Savings Bank
Nov 2014 - nowSenior Vice President, Retail Delivery and MarketingDirects and oversees all retail delivery activity at all branch locations and the contact center to ensure retention and attraction of consumer and business customers. Assists in the development of products and services needed to maintain and expand the bank’s market share. Leads and champions retail sales efforts and coordinates the goal setting, tracking, and associated training and development. Creates short-term and long-term marketing, advertising, and public relations strategies that will favorably promote all services and products and position bank as community banking leader. Serves as primary liaison with marketing agency ensuring effective execution of annual marketing plan.Serving on all high level strategic committees including ALCO, New Product, IT Steering, Compliance and Bank Secrecy/ Fraud Prevention. Show less
Licenses & Certifications
- View certificate

AMA PCM® Marketing Management Certification
American Marketing AssociationOct 2023 - View certificate

Google Analytics Individual Qualification
GoogleAug 2022 .webp)
Management Development Institute
NAFCU (National Association of Federally-Insured Credit Unions)Mar 2011- View certificate

Power Up Certification
Reputation.comNov 2019
Volunteer Experience
Board Chair 2022-2023, Board of Trustees 2016-2024
Issued by Vision Hudson Valley on Jan 2016
Associated with John Carola, PCMMember Board Of Directors
Issued by Leadership Orange on Jul 2018
Associated with John Carola, PCMBoard of Directors
Issued by Habitat for Humanity of Greater Newburgh on Oct 2013
Associated with John Carola, PCMFoundation Board Of Directors
Issued by Crystal Run Village, Inc. on May 2010
Associated with John Carola, PCMJunior Leadership Orange Committee
Issued by Leadership Orange on Jun 2011
Associated with John Carola, PCM
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