Xinyi Chew

Experience

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  Projek57

  May 2018 - Aug 2018

  Intern

  - Assisting as e-commerce admin; stock take, shipping, enquiries- Assisting on social media marketing; instagram posting- Assisting in workshop and event planning; event assistant

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  Flexihome

  Jul 2019 - Dec 2020

  Customer Service Cum Admin

  - Assisting as homestay guest admin- Attending to guests online and phone inquiries including WhatsApp, Airbnb, Booking.com and Agoda- Facilitating guests with check-in and check-out and aspects of guest services- Managing housekeeping daily schedule- Organise maintenance tasks with in-house technician- Managing administrative tasks and entering payment data in the central database systemAchievement:- Transform self check in instruction by developing Wix Website for each property including self check in steps, parking details, Wi-Fi details, property facilities details and contact form- Maintaining and updating the Wix Website details and property listing details in Airbnb, Booking.com, Agoda Homes and Expedia Show less

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  Bricks Smart World Sdn Bhd

  Jan 2020 - Jan 2020

  E-Commerce & Marketing Assistant

  - Managing e-commerce platform (Unicart, Shopee, Lazada) - Assisting parcel packing- Managing after sales service- Managing social media platform

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  Ez Life Livemall

  Jun 2020 - Oct 2020

  Customer Service Specialist

  - Assisting as customer service executive - Handling customers' enquiry in social media platform - Processing and manage orders- Resolving customers’ problem/complaint in a professional manner- Managing social media platform weekly posting- Managing e-commerce platform (Facebook Live, Shopee)

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  Botato Sdn Bhd

  Jan 2021 - Jun 2022

  Sales & Marketing Manager

  Haakaa is a New Zealand family owned baby brand that provides parents with safe, natural, non-toxic and eco-friendly baby products. Botato Sdn Bhd is the sole distributor of Haakaa Malaysia.- Managing overall Business Development and Management (distribution channels & and retail sales).- Oversee and manage the company's marketplaces (Official Website, Shopee, Lazada, Watson etc), drive conversion in e-commerce marketplaces- Implemented promotional tools including gift with purchase & and add-on deals to increase sales & and basket size. Landed on new online marketplaces including Zalora, Mamanet, and iPharma.care - Planning, Execution, and Monitoring of branding, sales, and marketing Strategies (online & offline).- Implemented a targeted digital marketing campaign that resulted in increase in website traffic.- Develop relevant and engaging social media content, set up social media ads (FB & IG ad), and manage day-to-day to ensure content is scheduled and updated- Create product catalogue and provide training to resellers regarding product details, pricing, and brand requirements. - Developed and managed social media calendars, monitoring of social media accounts and responding to customer inquiries and feedback.- Drafted high-quality content (copywriting, graphics, videos, etc.) across various social media channels and maintained relationships with influencers, and bloggers to keep the brand relevant in the social media space.- Curated user-generated content for social media platforms to boost content organic reach. Show less

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  Obor Integrate Sdn Bhd

  Jun 2022 - now

  Manager

  E-commerce- Implemented e-commerce solution platform to automate fulfillment processes and handles multiple e-commerce platforms- Managed and optimized product listings on multiple online marketplaces- Analyzed and optimized pricing strategies based on market trends and competitor analysis- Developed and executed a promotional campaign that increased website traffic and sales- Managed customer service inquiries and complaintsOperation- Oversee the end-to-end operation of the company and delegate tasks to the team accordingly- Created and managed content for website, including product descriptions and marketing campaign, resulting in increase in website engagement and increase in organic search traffic.- Implemented a new shipment tracking systemPurchasing- Managed inventory levels and order fulfillment processes, reducing out-of-stock items and increasing on-time delivery rates.- Established and maintained strong relationships with key suppliers, negotiating favorable contracts that decrease in lead times and increase in on-time deliveries.- Maintained accurate records of purchases, pricing, and performance, enabling data-driven decision-making and improving overall purchasing efficiency.- Prepared purchase orders and processed invoices accurately and efficientlyDigital Marketing- Manage the company’s social media platforms, replying to inquiries and comments, and monitor social media performance.- Developed and implemented an SEO strategy- Managed social media posting & campaign- Utilized data analytics tools to identify customer behavior patterns and preferences- Overhauled the design and development of the website, focusing on user experience and visual design- Designed and managed a user-friendly landing page that boosted website traffic- Manage influencer marketing program, including recruiting and onboarding new influencers, building and maintaining relationships with existing influencers, and tracking performance metrics. Show less