Stephanie Alderete

Experience

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  Pertenecer

  Jan 2011 - Jun 2011

  Sales promotor

  Temporary promotions.

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  MediaFem

  Oct 2011 - Nov 2012

  Media Executive

  - Implementation and optimization of online campaigns- Generation of reports and analysis of results- Affiliate marketing. Negotiation with publishers- Management of Adserver and Ad Exchange (E-planning - Appnexus)- Management of Ad Servers and Ad Exchanges.

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  IPG Mediabrands

  Jul 2013 - Jan 2014

  Trafficker & Paid Media Analyst

  - Oversight and management of the media planning process to ensure strategic alignment with marketing objectives, optimizing resource allocation across various channels.- Validation of campaign specifications to ensure compliance with industry standards and client requirements, facilitating smooth execution throughout the campaign lifecycle.- Execution and continuous optimization of online advertising campaigns, leveraging data-driven insights to enhance performance and achieve desired outcomes.- Strategic planning and management of CPM/CPC campaigns, balancing budget constraints with performance goals to maximize ROI effectively.- Management of the ad server Mediamind, ensuring efficient ad delivery and tracking across multiple campaigns. Show less

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  PLUSMO

  Jun 2014 - Mar 2019

  Digital Marketing Manager

  - Oversight of budget management and strategic distribution, ensuring optimal resource allocation to maximize campaign effectiveness within the marketing area.- Execution of media buying strategies and inventory acquisition, purchasing digital inventory across various ad networks to ensure effective placement and maximize reach to target audiences.- Management of campaign performance across platforms, including Google DoubleClick, AdWords, and other media channels, focusing on achieving key performance indicators (KPIs) and overall business goals. Show less

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  Gomovil

  Mar 2019 - Dec 2019

  Advertising Media Buyer

  - Media buying and negotiation with ad networks to secure optimal inventory placement and budget allocation across various platforms, maximizing reach and engagement.- Implementation and optimization of Google Ads campaigns utilizing advanced targeting techniques and A/B testing to enhance performance and drive qualified traffic.- Development of compelling and persuasive content for landing pages that aligns with campaign objectives, ensuring a seamless user experience that encourages conversions.- Monitoring and analysis of campaign performance metrics, providing actionable insights that lead to continuous improvement and increased ROI, achieving significant enhancements in key performance indicators (KPIs) through data-driven strategies. Show less

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  Nosis

  Apr 2019 - Dec 2020

  Digital Marketing Specialist

  - Development of paid media strategy for Nosis products, targeting both B2B and B2C audiences to enhance brand visibility and drive customer acquisition.- End-to-end ownership of campaigns, overseeing planning, execution, and performance analysis to drive growth across various marketing channels.- Leadership in the launch of the Mi Nosis app, driving continuous improvement in user experience through comprehensive event analysis to identify user behavior patterns, potential pain points, and high-engagement marketing channels, while collaborating closely with the product team to implement data-driven enhancements.- In-depth keyword research for SEO, supporting blog content to enhance SEO efforts and drive organic traffic to the website, thereby increasing overall brand awareness. Show less

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  Aprende Institute

  Dec 2020 - now

  - Control of the P&L for the wellness vertical, ensuring optimal business performance through a data-driven mindset that optimizes strategies based on CAC, LTV, ROI/Margin- Development of go-to-market strategies and product-market fit to align our offerings with consumer needs- Development of cross-selling, upselling, and product bundling strategies to increase ASP value and improve LTV.- Definition and continuous improvement of the value proposition of our products to maximize relevance- Creation of detailed buyer personas to enable precise segmentation and effective marketing strategies- Employment of growth marketing techniques, including CRO strategies to enhance user experience, alongside targeted lead nurturing campaigns that guide prospects through the sales funnel. Additionally, employed personalization in email marketing to tailor communications based on customer behavior, ensuring relevant engagement that drives conversions.- Alignment of communication across all channels to ensure a coherent and compelling message- Creation of strategic briefs to align cross-functional teams on product needs and marketing objectives, enhancing collaboration and driving impactful campaign results.- Execution of market research through student interviews and sales call analysis to identify key customer pain points, uncover unmet needs, and inform data-driven improvements to our value proposition and marketing initiatives.- Selection and collaboration with key influencers to strengthen our brand and amplify market reach- Stakeholder engagement involved preparing comprehensive reports and presenting key results to the CEO and other VPs, ensuring alignment with strategic objectives. Show less - Definition of the acquisition strategy for the Wellness Vertical, ensuring alignment with annual business objectives.- Developed and projected the Marketing Plan defining the optimal channel mix to drive growth and improve profit margins, aligning all initiatives with business goals.- Oversight of the execution of paid digital marketing campaigns across various platforms, including Meta, Google Ads (SEM, Pmax, YouTube, Display, Dgen), and TikTok, with a monthly budget exceeding USD 200K.- Creation of high-impact paid marketing initiatives that integrate data-driven experimentation with a deep understanding of customer needs and a strong creative approach.- Formulation of the communication strategy for the vertical, including script development, creative content concepts, communication pillars, and influencer partnerships.- Design and implementation of A/B tests for landing pages to optimize performance and enhance conversion rates.- Collaboration with the Sales team by consistently sharing marketing strategies and conducting regular performance evaluations to ensure optimal results.- Close cooperation with teams in Social Media, CRM, SEO, and product development to ensure cohesive and aligned efforts across all areas.- Stakeholder engagement, involving the preparation of comprehensive reports and presenting key results to the CEO and other VPs to ensure alignment with strategic objectives. Show less

  • Product Marketing Lead

    Jan 2024 - now

  • Growth Marketing Lead

    Dec 2020 - Jun 2024