Katherine Stevens

Experience

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  Institute of Reading Development

  May 2012 - Sept 2012

  Instructor

  - Taught reading development courses to students aged Kindergarten through adulthood throughout Northern Virginia- Led 10 classes per week, focusing on skills such as comprehension, speed reading, and study skills- Responsible for distribution of course materials, inventory, and class data- Assessed students throughout course to provide individualized book level recommendation - Boosted reading speed in middle and high school students by at least 50%, college and adult students saw reading speeds double- Emphasized comprehension, phonics, and word decoding skills in elementary classes with the goal of fostering a love of books and reading Show less

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  ARPC

  Oct 2012 - Mar 2015

  Marketing Coordinator

  • Worked in conjunction with Marketing Director and Senior Managing Director to create a marketing program for ARPC• Took over job responsibilities for Marketing Director when department was restructured• Managed website content and developed plan for complete website redesign• Presented website analytics directly to firm Partners each month• Designed and edited marketing collateral for use internally, with clients, and at conferences - including case studies, white papers, press releases, articles, and brochures using Adobe InDesign CS6• Coordinated events with legal associations and managed logistics, business development efforts, and media• Assisted at legal conferences by creating invitations and presentations, distributing CLE materials, printing marketing collateral, and booth set-up• Conducted research on law firms, competitors, and other professionals as part of ARPC’s business development program• Managed Highrise CRM database, adding 1200 new business contacts since October 2012• In addition to marketing duties, participated in consulting work in the following areas:Trust Database Management: Research, analysis, and reporting for six major asbestos trusts worth billions of dollarsAcademic research in the areas of Traumatic Brain Injury, Medical Fraud, Medicare and Medicaid, Long Term Healthcare, AviationClaims processing administration for a major telecommunications company involved in a class action with over 30 million class members Show less

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  American Chemical Society

  Apr 2015 - Sept 2021

  - Contributing writer for ACS news releases and PressPacs, responsible for strategic distribution and monitoring of ACS-related news, resulting in a 25% increase in media engagement with ACS press releases. Writing assignments have been featured in the New York Times, The Washington Post and other major news outlets. - Responsible for review and approval of web content for division, collaborating with Web Strategy and Operations to ensure smooth workflows and share best practices with colleagues.- Provided strategic input and content support for ACS social media channels, including social media training for staff and members.-Contributed to communications activities at ACS National Meetings, including writing press releases, moderating press conferences and supporting committee initiatives. - Created curricula for scientists looking to communicate their research with the public and conducted training sessions at conferences. - Collaborated with other ACS departments to develop podcasts, videos and other content to engage ACS members and the scientific community at large. Show less ▪ Member of Marketing Communications & Community Development team responsible for communicating essential information to researchers and librarians in all fields of chemistry▪ Responsible for ACS Publications social media strategy, execution, and analysis, along with social platform training for colleagues, resulting in 120% growth in followers and engagement since 2015▪ Managed paid digital advertising efforts on social media channels and Google AdWords, to include content development, strategy, budget, and analysis▪ Provided comprehensive monthly analysis of 60+ social media channels, using both native and third-party analytics platforms for presentation in both visual and written formats ▪ Developed content and collateral promoting library and author services, ACS membership, and over 50 ACS journals▪ Managed Reddit AMA program for ACS Publications, coordinated hosts with r/Science moderators and provided training▪ Regular contributor to the ACS Axial content marketing blog▪ Provided departmental support for email marketing using Oracle Eloqua▪ Managed purchasing and inventory of promotional materials including brochures, giveaway items, and exhibit graphics▪ Supported Library Relations Manager at conferences and library summits hosted by ACS Publications▪ Responsible for press release drafting and workflow for ACS Publications announcements Show less

  • Communications and Engagement Specialist

    Jan 2019 - Sept 2021

  • Associate Marketing Manager

    Apr 2015 - Jan 2019
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  American Psychological Association

  Sept 2021 - now

  Library Marketing Manager

  - Member of the Institutional Marketing team responsible for customer retention across all APA Databaseproducts totaling $80 million in annual revenue.- Created revitalized strategy for APA Databases social channels, resulting in 162% increase in engagement and 106% growth in followers in 2022.- Developed best practices for organic and paid social media campaigns implemented across the Institutional Marketing team.- Collaborated with Marketing Operations and Sales to develop key tactics to support the global academic library community and ensure researcher and student access to essential psychology research.- Continuously monitored APA Publishing web pages and worked with web team to ensure content is bothaccessible and up-to-date. Show less