Eda Dikmen

Experience

• 

  Zarakol

  Jun 2007 - Aug 2007

  PR intern

  • Assistance the communications with clients (TURKCELL, Mey İçki and Coca-Cola Türkiye) on basis of their summer activities and organizations.

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  Borusan Otomotiv

  Jun 2008 - Aug 2008

  Marketing Intern

  • Attendance to sales meetings on field.• Assistance & attendance to BMW Motorrad Summer ’08 activities.• Record keeping of CRM database.• Assistance to implementations of BMW & Range Rover advertorials according to the international guidelines directed by headquarters.

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  AYMAR FATS - OILS & FOOD INC.

  Aug 2010 - Sept 2014

  • New brand development (183 SKUs) - branding and identity, packaging and design, positioning and communications.• Strategy development & implementation for 3 brands in light of market and competitor analysis to achieve corporate goals and objectives. • Management of the creative teams and the third parties (creative, digital or PR agencies).• Working in collaboration with related departments to set and track annual targets while communicating the brand image at its best.• Organization and management of all internal/external communications of the brands.• Allocating the marketing budget. Show less • Close work with sales teams of different channels – Retail, OOH, Export and Distributors’ – to understand different consumers’ motives and offer customized solutions.• Analysis & evaluation of market trends, competitor activity & consumer behavior (mainly GfK and Nielsen data)• Development & implementation of projects together with other departments to increase potentials in different channels (B2B / B2C).• Organization and attendance to national / international fairs.• Management of preparation and delivery of all communication material. Show less

  • Assistant Brand Manager

    Aug 2012 - Sept 2014

  • Marketing Specialist

    Aug 2010 - Aug 2012
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  3M Health Care

  Jun 2015 - Sept 2015

  Marketing and Communications Consultant

  • Strategic Consulting, including marketing strategy & communications plan development for Nexcare and Cavilon.

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  Ezgaat

  Nov 2015 - Jun 2016

  Communications Manager

  • Strategy development & implementation for the communications of SBODIO32 | RAW Edition Exhibition in ‘16 Milan Design Week.• Management of the communications between the designers, sponsors & media.• Assistance in content generation, visualization and delivery of creative materials for the workshops, seminars and events that will take place in the exhibition; preparation of the editorial plan accordingly.

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  Universita Cattolica del Sacro Cuore

  Nov 2015 - Nov 2016

  Social Media Team Leader

  • Preparation of the guidelines and development of the social media strategy of the accounts of Corporate Communications Master in UCSC.• Supervision of the team with regards to content generation and delivery according to the editorial plan.

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  Orta Anadolu

  Aug 2016 - Oct 2018

  Marketing Specialist

  • Storytelling of the collections, capsule packages, collaborations and innovative developments to the internal teams, brands and end customers via different communication channels.• Organization of events, exhibitions and other innovation / sustainability related platforms.• Supervision of social media & all digital communications.• Market and industry research, competitor analysis, consumer studies’ reporting.

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  Soorty Enterprises Pvt. Ltd.

  Oct 2018 - now

  • creating and executing results driven marketing plans and multi-platform communication strategies• allocating and executing the marketing budget• working with a variety of internal and external different teams to develop strategies that will help reach the goal• propelling the brand image through consistent messaging and strategy• storytelling of collections, innovation, technology, social and environmental focused initiatives• preparing and presenting customized presentations for targeted customers, media and academia• managing the communications for potential partnerships• community building and management• implementing digital and physical (including experience marketing) activities• managing internal and external communications with stakeholders - including the academia, press, customers, vendors, influencers, and end consumers Show less

  • Senior Marketing Communications Manager

    Sept 2023 - now

  • Marketing and Communications Manager (Fabrics)

    Oct 2018 - Sept 2023