William Smith

William Smith

Associate Creative Director & IT Consultant

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location of William SmithCincinnati Metropolitan Area

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  • Timeline

  • About me

    Agriculture Technician & Entrepreneur

  • Education

    • Emerson College

      1992 - 1996
      Bachelor of Science (B.S.)

      Activities and Societies: Emerson College Planning Committee, Phi Alpha

    • Emerson College

      1992 - 1996
      BS Business Communications & Administration - Minor in Psychology

      Activities and Societies: Sigma Alpha Epsilon (VP), Debate, Emerson Program Council, Debate Team and Web Designers Geek Club.

  • Experience

    • Projects Visual Commincations

      Jun 1996 - Oct 1999
      Associate Creative Director & IT Consultant

      - Designed, developed and deployed company's first Website www.proviscom.com.- Created print and identity materials, for several fortune 500 company's including Pitney Bowes, IBM, Gabelli Funds, Citibank (Citigroup), priceline.com- Acted as IT Consultant & research assistant for priceline.com prior to and post Site launch. - Managed company's billing and finances and reduced annual costs for print reproduction by over $100K through negotiating new leasing agreement for the assets.- Acted as Apple Macintosh IT consultant and trainer for clients and the company. Procured materials for building and wiring of small office networks and servers. Show less

    • IBM - ibm.com

      Oct 1999 - Jan 2001
      IBM Technical Lead - IBM Large Enterprise Sites

      - Lead team of 11, focused on site development and production of ibm.com's Large Enterprise Extranet sites.- Lead the migration, education and deployment of over 150 of IBM's Large Enterprise portal sites to a single dynamic content system ahead of schedule by over 1 month.- Managed multiple complex Lotus Notes databases for site production and content creation.

    • IBM - ibm.com User Experience Design

      Oct 2001 - Feb 2009

      - Responsible for Web strategy development, User Experience consulting, wireframe creation, business planning and Web site design standards development. - Acting in dual roles as Team Project Lead and User Experience Specialist overseeing multiple projects which include user testing for social computing applications, ibm.com’s corporate portal design and interaction standards site and migration of corporate portal from a table based design system to CSS2. - Awarded IBM Bravo awards in 2006 and 2008 for superior performance, innovation and commitment. - Saved organization $200K annually through improvements to site tools, and content management processes. Show less

      • ibm.com User Experience Specialist & Team Project lead

        Aug 2006 - Feb 2009
      • IBM Early Technology Adopter - IBM Technology Adoption Program

        Jan 2005 - Feb 2009
      • IBM Project Manager & Team Lead

        Jan 2004 - Aug 2006
      • IBM Creative Design Lead & Prototype Developer

        Oct 2001 - Jan 2004
    • WAS Agency

      Mar 2009 - now
      Owner & Founder

      Agriculture Technician, User Experience SME, Computer Consultant and All Around Digital Guru. Applying diverse background of design, psychology, business, agriculture and technology skills to advance the usability and application of AI and Drones for agriculture.

    • Bridge Worldwide

      Aug 2009 - Jun 2010
      Associate Director of Experience Planning

      Help lead the Experience Planning discipline which includes collaborating with other disciplines and our clients to ensure world-class digital marketing solutions. Provide expertise on optimizing the relationship between users and the business. Provide hands-on leadership and user experience expertise on key accounts, projects and new business efforts.

    • IBM

      Jun 2010 - Jun 2018

      - Managing and directing the IBM Digital Design & Research team through the entire delivery process, while executing on the considered end-to-end user experience while utilizing a high level of analytical ability, technical understanding and creativity to address ambiguous, large, complex/new problems and projects for IBM's, ibm.com. - Ambassador, advocate and leading the development of a broad user research and Customer Experience Management program for IBM, leveraging IBM Tealeaf, IBM Digital Analytics, Optimizely, UserTesting.com (online), hotjar and CrazyEgg. Show less

      • Manager, Digital Design & Research

        Feb 2016 - Jun 2018
      • Senior Design Manager

        Jun 2010 - Jan 2016
  • Licenses & Certifications

    • Situation Leadership II

      The Ken Blanchard Companies
      Sept 2009