
William Smith
Associate Creative Director & IT Consultant

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About me
Agriculture Technician & Entrepreneur
Education

Emerson College
1992 - 1996Bachelor of Science (B.S.)Activities and Societies: Emerson College Planning Committee, Phi Alpha

Emerson College
1992 - 1996BS Business Communications & Administration - Minor in PsychologyActivities and Societies: Sigma Alpha Epsilon (VP), Debate, Emerson Program Council, Debate Team and Web Designers Geek Club.
Experience

Projects Visual Commincations
Jun 1996 - Oct 1999Associate Creative Director & IT Consultant- Designed, developed and deployed company's first Website www.proviscom.com.- Created print and identity materials, for several fortune 500 company's including Pitney Bowes, IBM, Gabelli Funds, Citibank (Citigroup), priceline.com- Acted as IT Consultant & research assistant for priceline.com prior to and post Site launch. - Managed company's billing and finances and reduced annual costs for print reproduction by over $100K through negotiating new leasing agreement for the assets.- Acted as Apple Macintosh IT consultant and trainer for clients and the company. Procured materials for building and wiring of small office networks and servers. Show less

IBM - ibm.com
Oct 1999 - Jan 2001IBM Technical Lead - IBM Large Enterprise Sites- Lead team of 11, focused on site development and production of ibm.com's Large Enterprise Extranet sites.- Lead the migration, education and deployment of over 150 of IBM's Large Enterprise portal sites to a single dynamic content system ahead of schedule by over 1 month.- Managed multiple complex Lotus Notes databases for site production and content creation.

IBM - ibm.com User Experience Design
Oct 2001 - Feb 2009- Responsible for Web strategy development, User Experience consulting, wireframe creation, business planning and Web site design standards development. - Acting in dual roles as Team Project Lead and User Experience Specialist overseeing multiple projects which include user testing for social computing applications, ibm.com’s corporate portal design and interaction standards site and migration of corporate portal from a table based design system to CSS2. - Awarded IBM Bravo awards in 2006 and 2008 for superior performance, innovation and commitment. - Saved organization $200K annually through improvements to site tools, and content management processes. Show less
ibm.com User Experience Specialist & Team Project lead
Aug 2006 - Feb 2009IBM Early Technology Adopter - IBM Technology Adoption Program
Jan 2005 - Feb 2009IBM Project Manager & Team Lead
Jan 2004 - Aug 2006IBM Creative Design Lead & Prototype Developer
Oct 2001 - Jan 2004

WAS Agency
Mar 2009 - nowOwner & FounderAgriculture Technician, User Experience SME, Computer Consultant and All Around Digital Guru. Applying diverse background of design, psychology, business, agriculture and technology skills to advance the usability and application of AI and Drones for agriculture.

Bridge Worldwide
Aug 2009 - Jun 2010Associate Director of Experience PlanningHelp lead the Experience Planning discipline which includes collaborating with other disciplines and our clients to ensure world-class digital marketing solutions. Provide expertise on optimizing the relationship between users and the business. Provide hands-on leadership and user experience expertise on key accounts, projects and new business efforts.

IBM
Jun 2010 - Jun 2018- Managing and directing the IBM Digital Design & Research team through the entire delivery process, while executing on the considered end-to-end user experience while utilizing a high level of analytical ability, technical understanding and creativity to address ambiguous, large, complex/new problems and projects for IBM's, ibm.com. - Ambassador, advocate and leading the development of a broad user research and Customer Experience Management program for IBM, leveraging IBM Tealeaf, IBM Digital Analytics, Optimizely, UserTesting.com (online), hotjar and CrazyEgg. Show less
Manager, Digital Design & Research
Feb 2016 - Jun 2018Senior Design Manager
Jun 2010 - Jan 2016
Licenses & Certifications

Situation Leadership II
The Ken Blanchard CompaniesSept 2009
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