Basirat Oladejo, ABMP

Experience

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  Communication and marketing research group

  Jul 1392 - Dec 1392

  Market Research Analyst Intern

  Offer Strategic advice and work as partner with clients to better understand the consumers, solve problems and develop the knowledge to create successful brands and businesses based on consumer feedback.• Perform research and gather information to help clients market their products.• Gather data on consumer demographics, preferences, needs and buying habits to determine potential market, product demand and pricing.• Monitor and measure the effectiveness of marketing strategies.• Gather data about consumers, competitors, and market conditions.• Devise and evaluate methods for collecting data, such as surveys and questionnaires.• Prepare reports and present results to clients and management. نمایش موارد کمتر

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  EML Activations.

  Jan 1398 - Dec 2019

  Strategist/Client Service Executive

  Maintained senior client contacts daily, provided proactive solutions for marketing needs, and produced working briefs based on research and feedback. Wrote business proposals, attended presentations, and ensured clear client scope. Provided comprehensive support to creative, production, and media teams, overseeing account activities and final deliverables. Coordinated client quotations and invoices, ensuring timely payments. Managed client communication and developed month-end overviews, revenue forecasts, and future plans. Directly collaborated with clients to address business needs.Key Accounts:Nigerian Breweries:--Managed in-bar activations in 18 outlets in 2019.--Led Star Radler Beach and Desperado In-store activations.Grand Oak:--Organized Regal Fuji Slam in multiple cities and Seaman’s Share the Blessings campaign.D’Light:--Executed roadshow and neighborhood activations in Southwest Nigeria. نمایش موارد کمتر

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  Dijo Events and Experiential Marketing

  Apr 1398 - Jan 1398

  Client Service Executive

  --Client Communication: Act as the primary point of contact between the brand and clients, maintaining regular and professional communication to address inquiries, concerns, and requests promptly.--Client Relationship Management: Build and nurture strong relationships with clients, understanding their brand objectives, and ensuring satisfaction with the brand's products or services.--Account Management: Manage client accounts and projects, overseeing contracts, agreements, and service level agreements (SLAs) to ensure the delivery of agreed-upon branding services.--Brand Strategy Implementation: Collaborate with clients to understand their brand vision and objectives, and work with internal teams to develop and implement effective brand strategies aligned with client goals.--Creative Briefing and Feedback: Gather client requirements and provide clear, comprehensive creative briefs to internal creative teams, ensuring that brand deliverables meet client expectations.--Campaign Execution: Oversee the execution of branding campaigns, ensuring they are delivered on time, within budget, and in line with client objectives and brand guidelines.--Client Support: Provide ongoing support to clients throughout projects, addressing any issues or concerns efficiently and ensuring client needs are met.--Performance Reporting: Monitor and analyze the performance of branding campaigns, providing regular reports to clients on key metrics such as brand visibility, engagement, and ROI.--Cross-Selling and Upselling: Identify opportunities to introduce clients to additional branding services offered by the company, working to increase revenue through cross-selling and upselling. نمایش موارد کمتر

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  Monetium Nigeria Limited

  Jan 1399 - Jun 1401

  Account Manager

  Managed client transactions and individual caseloads, developing and executing mid-term and long-term strategies, and effectively overseeing projects from ideation to execution, resulting in significant growth in brand recognition.Achievements:ARLA – Open Market Activation (March - April 2022)--Managed project from ideation to execution.--Activated 30 trade outlets in Kano, Kaduna, Abuja, Jos, and Lafia.--Engaged over 50K shoppers, sampled 30K, and converted 20K to purchase.--Achieved 96% sales target.Dano Ramadan Activation 2022--Activated in Ojuwoye Market, Lagos during Ramadan.--Sampled over 3,000 consumers with Dano Cool Cow variant.--Collected data from 60% of engaged shoppers.Dano BBN Season 6 Activation 2021--Engaged BBN housemates with conceptualized activities.--Deployed products, gifts, and branded materials to housemates.Dano World Milk Day 2021--Activated in 4 Lagos markets, engaging a celebrity to appreciate retailers.--Sampled over 6,000 consumers and organized on-spot promos.NIVEA – Relaunch of DoShakara Campaign 2022--Activated in 30 markets PAN Nigeria with beauty queens and challenges.--Sampled over 25,000 shoppers and recruited 25 retailers per market.--Achieved 95% sales.Nivea DRY Activation 2022--Activated in 30 markets with a puzzle cube challenge.--Sampled over 25,000 shoppers and achieved 187% sales.Nivea Beauty Month 2021--Activated in 30 markets, deploying a mini-Spa and achieving 200% sales.Coca Cola – Christmas Caravan 2021--Visited Enugu and Abuja, engaging consumers with spin wheels and prizes.--Sampled over 10,000 consumers in 10 days.Coca Cola @70 2021--Visited multiple cities, branded buses, and provided free rides.--Sampled commuters with food and Coca Cola, enlisting local promoters.Lipton Ramadan Activation 2021--Activated in 120 mosques across six states.--Sampled over 28,000 consumers with Lipton for Iftar.--Deployed Lipton lounges and media walls for Eid celebrations. نمایش موارد کمتر

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  Ideas House Marketing Communications Limited

  Jan 1401 - now

  Developed and Implemented Brand Strategies: --Created and executed innovative brand strategies, enhancing visibility and market presence.--Facilitated strategic discussions across disciplines for cohesive strategies.Conducted Research and Best Practices Evaluation: Researched brand best practices, driving innovation in brand management.--Integrated data-driven insights into strategies for effective campaigns.--Introduced techniques that increased brand awareness and market share.Synthesized and Communicated Strategies: Provided senior leadership with clear, actionable recommendations.--Synthesized strategies and analysis into concise conclusions for informed decision-making.--Led Market Research Initiatives: Executed market research strategies for a comprehensive view of the consumer, trade, and market.Translated research findings into actionable insights through data collation and analysis.--Reviewed research briefs to ensure efficient execution.--Represented the Voice of the Consumer: Developed and represented the “voice of the consumer” through data collection and analysis.Integrated consumer insights into brand strategies for impactful campaigns.--Managed Diverse Brand Portfolios: Worked on brands including Stanbic IBTC, MTN, ALAT, Flour Mills of Nigeria.Launched and managed multiple campaigns, achieving growth in recognition and engagement.--Collaborated with cross-functional teams for tailored marketing solutions.Achievements:Increased Brand Visibility and Market Share: Leveraged insights and techniques to boost visibility and market share.Enhanced Client Relationships: Built strong client relationships, increasing satisfaction and partnerships.Data-Driven Decision Making: Implemented data-driven strategies, driving higher ROI.Market Research Excellence: Led initiatives providing critical insights for successful strategies.Cross-Functional Collaboration: Ensured effective collaboration for complex project execution. نمایش موارد کمتر

  • Senior Business Manager

    Feb 1403 - now

  • Account Manager

    Jan 1401 - Feb 1403