Berena Bozzi

Experience

• 

  Smithsonian Tropical Research Institute

  Jan 1998 - Jan 2003

  Research Assistant

  Bioensayos cáncer, malaria, enfermedades tropicales.

• 

  Bahia Motors, S.A

  Jan 2003 - Jan 2007

  Ejecutivo de ventas de autos HONDA
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  Servilab S.A

  Jan 2003 - Jan 2003

  Ejecutiva de Ventas de Insumos de Laboratorio Clínico y de Biología Molecular

  Molecular y Biotecnología

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  Covidien (Medtronic Minimally Invasive Therapies Group)

  Jan 2007 - Sept 2009

  Patiente Care and Safety Proucts Regional Product Specialist
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  Caja del Seguro Social Panamá

  Jan 2009 - Jan 2011

  Directora Ejecutiva Nacional de Servicios al Asegurado

  Directora Ejecutiva para los servicios en prestaciones médicas y económicas a nivel nacional de la CSS de Panamá.Responsible for four major areas to meet the demands of policyholders of the CSS for both medical services and for economic benefits.Leading two national directorates responsible for ensuring that all processes aimed at providing excellent services were aligned and satisfying the needs of both external customers (2.8 million policyholders) as internal customer (26,000 employees). Measuring the quality of processes and overseeing the user to receive medical care and cash benefits in the opportune times. Show less

• 

  Medtronic

  Sept 2011 - Jan 2017

  Area: Patient Care and Safety Products.Directed all marketing initiatives and spearheaded the go-to market strategy for Patient Care and Safety, collaborating closely with the PCS teams across the LATAM region and globally.Emphasized the Renal Failure and Deep Vein Thrombosis sectors as primary areas of focus, while ensuring the sustained progress and protection of the Electrodes and Operating Room divisions. Additionally, explored both short and long-term opportunities that could contribute significant value to the organization.Led efforts in Market segmentation, new product launches, the introduction of new business models, and the establishment of comprehensive marketing strategies within the division under my charge. Patient Monitoring and Respiratory division Show less In charge of coordinating people and resources, and for delivering on volume, sales and profitability objectives by brand and channel for all Central America and also having day-to-day responsibility for my business unit finance results and for my team results.Preparing written presentations, reports, and price quotations for customers.Ensuring sales staff comply with company policies, procedures and practices. Product positioning in the Marketplace through strategic pricing & bundling.Coaching, counseling, and developing sales representatives.Establishing trust and a good relationship with all internal customers, key clients and distributors. Show less Product specialist for the focus COT of Vascular Therapies business unit, in Dialysis, Endovascular and Prophylaxis Trombosis products, making the brand marketing plan including annual budget, advertising promotion campaigns,and illness awareness, training of field force technical soft skills, analyze competitor strengths and weaknesses and conduct annual swot analysis, communicate competitor information to sales team, maintain close relationships with key clients and and ensure full customer satisfaction, researcher analyst, setting a market research plan with time frame, distribution of surveys and questionnaires which involve field qualitative research focuses on gathering information to identify patterns and solutions, promotion representative, promotion for responsible products at customers, feedback of my products our competitors from the market, exploration catching for opportunities, handling a problem with the customers, group presentation seminars. Organizing all the educational and marketing activities for the products belong my responsibility in all Central America and some in Venezuela, Colombia and Mexico. Show less

  • Latam Regional Product Manager

    Sept 2015 - Jan 2017

  • Patient Care Regional Business Unit Manager

    Sept 2013 - Nov 2015

  • Vascular Solutions Regional Products Specialist

    Sept 2011 - Sept 2013
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  Medtronic

  Oct 2018 - May 2024

  Area: Cardiac Surgery, Patient Monitoring, Respiratory Intervention, UCI/ NICU.Provided strategic direction and leadership for the development and growth of CS, PM, RI UCI/ NICU MDT products and therapies in LATAM.Collaborated with leadership and marketing teams to implement consistent marketing strategies and programs across the clusters.Directed the development of market requirements for company products and therapies in LATAM region.Identified and implemented market development strategies to meet and exceed planned growth targets.Provided leadership and direction to marketing managers and teams in development and implementing field marketing and sales support activities to expand market presence and increase market share across LATAM countries.Led and coordinated strategic plans, market development plans, AOP, business development, product planning, marketing communications, pricing strategies, and strategic planning.Collaborated directly with product managers to identify new marketing opportunities.Identified and established strategic partnerships with various stakeholders and healthcare providers to drive business growth. Addressed unmet customer needs and capitalized on new business opportunities. Provided vision and focus to transition products from concept to market.Drove NPI launch excellence in LATAM by developing strong value propositions, product strategies, pricing and positioning within the clusters.Coordinated and organized key operating mechanisms for LATAM, including marketing meetings and business reviews.Enhanced focus on customer segmentation and marketing dynamics, further refining customer segmentation to better align with regional customers. Show less As Strategic Marketing Director for RLM Americas (LATAM&Canada) at Medtronic, I was responsible for driving the strategic direction and growth of critical medical device products and therapies in Cardiac Surgery, Patient Monitoring, Respiratory Intervention, and UCI/NICU across the LATAM and Canada region. I provided leadership in developing and executing comprehensive marketing strategies tailored to meet regional market needs while aligning with global objectives.My role involved close collaboration with both leadership and marketing teams to implement cohesive marketing programs across different clusters in the region. I directed the development of market requirements for new and existing products, identifying market development strategies that successfully exceeded planned growth targets. A critical aspect of my position was providing leadership and guidance to marketing managers and their teams, ensuring the successful implementation of field marketing and sales support activities designed to enhance market presence and increase market share.I was instrumental in leading the coordination of strategic and business development plans, including AOP, mkt planning, marketing communications, pricing strategies, and new product introduction (NPI). My efforts in on developing strong value propositions, optimal strategies, and tailored pricing and positioning within key clusters in the region. This focus resulted in double-digit growth across Americas.I also spearheaded the org of key operational mechanisms such as mkt meetings and business reviews. Additionally, I enhanced customer segmentation and commercial dynamics to better align with the needs of regional customers, ensuring more effective and targeted marketing strategies.Throughout my tenure, I built and managed strategic partnerships with healthcare providers and stakeholders, addressing unmet market needs and seizing new business opportunities to ensure long-term business growth for Medtronic in the region. Show less Area: Respiratory Interventions. (Airway Management, Breathing Systems, Ventilation)Provided leadership and direction to the local Product managers to ensure the execution of the marketing strategic plans.Established strategic marketing plans to guide marketing and commercial efforts, facilitating the achievement of regional and local financial goals. Successfully achieved sales, profit and market share targets while overseeing the Respiratory Intervention business within LATAM region.Crafted a comprehensive marketing strategy to effectively promote solutions across the LATAM region. Provided support and assistance in implementing all training initiatives to enhance field knowledge and productivity.Oversaw the strategic implementation of systematic processes for impactful marketing campaigns. Tracked ROI and monitored Key Performance Indicators to ensure an effective overall profitability. Collaborated with a large, cross-functional team to support operational success across all facets.Coordinated product launches and conducted roadshow demonstrations. Managed multiple marketing projects through comprehensive research and coordination. Consistently achieved the highest performance evaluation scores year over year, exceeding expectations. Show less ANDEAN REGION Respiratory - Gatrointestinal-Renal Business Manager Area: Medical Supplies.Managed and coordinated people and resources to achieve volume, sales and profitability objectives by brand and channel throughout Central America. Additionally, held day-to-day accountability for both the financial performance of the business unit and the results of the team.Prepared wriWen presentations, reports, and price quotations for customers.Ensured sales staff comply with company policies, procedures and practices. Positioned product in the Marketplace through strategic pricing & bundling etc. Provided Coaching, counseling, and development for sales representatives. Established trust and a good relationship with all internal customers, key clients and distributors. Show less

  • Strategic Marketing Director

    Aug 2022 - May 2024

  • Regional Marketing Director

    Aug 2022 - May 2024

  • LatAm Sr Marketing Program Manager

    Nov 2017 - Jul 2022

  • Regional Business Unit Manager

    Oct 2018 - Apr 2019
• 

  Grupo Amarey

  Dec 2024 - now

  International Director